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The e-Resilience of British Retail Centres

英国零售中心的电子弹性

基本信息

批准号：
ES/L003546/1
负责人：
Alex Singleton
金额：
$ 19.03万
依托单位：
University of Liverpool
依托单位国家：
英国
项目类别：
Research Grant
财政年份：
2013
资助国家：
英国
起止时间：
2013 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=ES%2FL003546%2F1
关键词：
Resilience British Retail Centres

项目摘要

Despite actions following the Portas Review (Portas 2011), it is clear that UK retailing remains in crisis. This is most obviously manifest in the unprecedented vacancy rates of retail premises that have arisen following the onset of the longest economic downturn since the 1930s (at least). Within Great Britain, estimates of vacancy rates stand at 14.2% (LDC, 2013), although this national figure masks very considerable local variation. For example, between the Government Office Regions of England, rates vary from a low of 7.5% (London) through to 17.5% (North West); with some town centre vacancy rates as high as 34% (Morecambe West End: LDC, 2013). There is increasing evidence that the effects of local economic conditions upon conventional retailing are being compounded by the emergence and consolidation of different forms of e-commerce - which is estimated to have accounted for nearly half of all retail sales growth in the UK between 2003 and 2010 (Javelin Group, 2011) - and the emergence of m-commerce (using mobile technologies).This proposal builds upon successful research that was concluded as part of the ESRC e-Society Programme in 2005, however, since this work was completed, the use of the Internet has grown from 60% to 73%, and more significantly, the percentage of users with access to broadband has increased from 31% to 71% (ONS 2010) - with consequences for adoption of new and increasingly media rich user experiences. Over the same period the availability of wireless broadband (3G or WiFi) has increased and its costs have fallen, while new generation mobile handsets (often with geolocation functionality) have been widely adopted (Haklay et al 2008). The project involves an innovative collaboration with the Local Data Company (LDC) who collect numerous unique data on the composition and health of British retailing. The project concerns the measurement of "e-Resilience" in relation to retail catchment areas. We define retail e-Resilience in terms of the extent to which retail centres are exposed to consumers who are heavily engaged with information and communication technologies, and the virtual retail channels that these enable. As such, there are three main strands to this research: (a) to create conventional catchment areas of British retail centres; (b) to measure engagement with information and communication technologies at a small area level and create a summary "e-Resilience" measure for the conventional catchments; (c) to conduct sensitivity analysis on retail centre catchments and their e-Resilience. Outputs from the project will include a series of derived datasets, that can be used to give shape to the funded portfolio of KEO and KTP projects within the Retail Programme including: A nationwide classification of e-Resilience at the LSOA level; a nationwide database of conventional catchments for retail centres, built using the best available data on retail structure and vacant units; and, a nationwide database of retail centre catchments that takes into account e-Resilience and current structure and vacancy rates.

尽管在Portas Review（Portas 2011）之后采取了行动，但很明显，英国零售业仍处于危机之中。最明显的例子，是零售业楼宇的空置率，在经历了自1930年代以来最长的经济衰退后，出现了前所未有的空置率。在英国，空置率估计为14.2%（LDC，2013年），尽管这一全国性数字掩盖了相当大的地方差异。例如，英格兰政府办公区之间的空置率从7.5%（伦敦）到17.5%（西北）不等;一些市中心的空置率高达34%（莫雷坎贝伦敦西区：LDC，2013年）。越来越多的证据表明，当地经济状况对传统零售业的影响正因不同形式的电子商务的出现和整合而变得更加复杂-据估计，2003年至2010年期间，电子商务占英国所有零售销售增长的近一半（Javelin Group，2011）-以及移动商务的出现（使用移动的技术）。这项建议是在2005年作为欧洲社会研究委员会电子社会方案的一部分完成的成功研究的基础上提出的，但是，自这项工作完成以来，互联网的使用率已从60%增长到73%，更重要的是，接入宽带的用户比例已从31%增长到71%（国家统计局，2010年），这对采用新的和日益丰富的媒体用户体验产生了影响。在同一时期，无线宽带（3G或WiFi）的可用性有所增加，其成本有所下降，而新一代移动的手机（通常具有地理定位功能）已被广泛采用（Haklay等人，2008年）。该项目涉及与本地数据公司（LDC）的创新合作，后者收集了有关英国零售业组成和健康状况的许多独特数据。该项目涉及衡量零售业服务区的“电子复原力”。我们根据零售中心接触大量使用信息和通信技术的消费者的程度以及这些技术所支持的虚拟零售渠道来定义零售电子弹性。因此，这项研究有三个主要方面：（a）建立英国零售中心的传统集水区;（B）在小区域一级衡量使用信息和通信技术的情况，并为传统集水区建立一个“电子复原力”的简要衡量标准;（c）对零售中心集水区及其电子复原力进行敏感性分析。该项目的产出将包括一系列衍生数据集，可用于形成零售方案内KEO和KTP项目的资助组合，包括：在LSOA一级对电子复原力进行全国性分类;利用关于零售结构和空置单元的最佳可用数据建立的全国性零售中心传统集水区数据库;以及一个全国性的零售中心集水区数据库，该数据库考虑到电子弹性和当前结构和空置率。