ESRC-FAPESP Creating competitive advantage by serving marginalised communities: UK multinationals and inclusive development in Latin America

ESRC-FAPESP 通过服务边缘化社区创造竞争优势：英国跨国公司和拉丁美洲的包容性发展

• 批准号: ES/V017152/1
• 负责人: Pervez Ghauri
• 金额: $ 100.55万
• 依托单位: University of Birmingham
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2022
• 资助国家: 英国
• 起止时间: 2022 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=ES%2FV017152%2F1
• 关键词: ESRC; FAPESP; Creating; competitive; advantage

Multinational Enterprises (MNEs) are often blamed for only serving the elite population when they operate in emerging markets. In addition, they require local governments to create infrastructure and arrangements that can support their activities in the respective country, thus diverting resources from underserved communities within the country towards serving the elite population. The purpose of this study is to explore how multinationals from advanced markets can contribute to the achievement of the United Nations' Sustainable Development Goals by addressing the needs of underserved populations and marginalised communities in emerging markets, while also providing expectations of long-term economic return to their shareholders. Considering the increased awareness of doing good while doing well, MNEs are beginning to realise that profit maximization is not the only route to success. They need to improve their image and demonstrate that their existence is beneficial for the society in general, that is a more long-term route to achieve a competitive advantage. We intend to uncover the mechanisms and actions required by these companies to serve marginalised communities and to create a positive image in the society. To do so, we build from stakeholder theory, social entrepreneurship and value creation literature, and offer a qualitative cross-country study in Latin America. We will focus specifically on the experience of UK multinationals in Brazil and Colombia. We will collect data through focus groups and in-depth interviews with multiple actors (such as multinationals' executives, NGOs, underserved consumers, community leaders, local government representatives, investment promotion organizations, and local entrepreneurs). We will triangulate by comparing data from focus groups, interviews, and secondary sources to draw trustworthy conclusions. Further, we will use pattern matching and case comparison to analyse and make sense of data and draw conclusions. To address this complex research question, resources and expertise from the UK and Brazil will be combined. Principal and co-investigators have a successful track record in conducting research on MNEs impact in developing countries, on local firms, on engaging in training for managers, and working directly with policy makers. Key investigators are well-known international business scholars and experts with numerous relevant high-level publications. The UK team will contribute with theoretical framing, sharing research and training skills with local researchers, taking the lead in the analysis of data, producing actionable documents for stakeholders, and drafting academic publications. The Brazilian team will provide in-depth knowledge of the research context, drawing on wider networks with businesses locally and close engagement with local societies while collecting data. As results we will provide guidelines for multinationals and other stakeholders as to how inclusive development can be achieved.

跨国企业（MNE）在新兴市场运营时经常被指责为只为精英群体服务。此外，它们还要求地方政府建立基础设施和作出安排，以支持它们在各自国家的活动，从而将资源从国内得不到充分服务的社区转向为精英人口服务。本研究的目的是探讨来自发达市场的跨国公司如何通过满足新兴市场服务不足人群和边缘化社区的需求，同时为股东提供长期经济回报的期望，为实现联合国可持续发展目标做出贡献。考虑到在做好事的同时做好事的意识越来越强，跨国公司开始意识到利润最大化并不是成功的唯一途径。他们需要改善自己的形象，并证明他们的存在对整个社会有益，这是实现竞争优势的更长期途径。我们打算揭示这些公司所需的机制和行动，以服务边缘化社区，并在社会中创造积极的形象。要做到这一点，我们建立从利益相关者理论，社会企业家精神和价值创造文献，并提供了一个定性的跨国研究在拉丁美洲。我们将特别关注英国跨国公司在巴西和哥伦比亚的经验。我们将通过焦点小组和深入采访多个参与者（如跨国公司高管、非政府组织、服务不足的消费者、社区领袖、地方政府代表、投资促进组织和当地企业家）来收集数据。我们将通过比较焦点小组、访谈和二手资料来源的数据进行三角分析，以得出可信的结论。此外，我们将使用模式匹配和案例比较来分析和理解数据并得出结论。为了解决这个复杂的研究问题，来自英国和巴西的资源和专业知识将结合起来。主要研究人员和共同研究人员在研究跨国公司对发展中国家的影响、对当地公司的影响、对管理人员的培训以及直接与政策制定者合作方面有着成功的记录。主要研究人员是著名的国际商业学者和专家，拥有许多相关的高水平出版物。英国团队将贡献理论框架，与当地研究人员分享研究和培训技能，带头分析数据，为利益相关者制作可操作的文件，并起草学术出版物。巴西团队将深入了解研究背景，利用与当地企业的更广泛网络，并在收集数据时与当地社会密切接触。作为成果，我们将为跨国公司和其他利益攸关方提供如何实现包容性发展的指导方针。

项目成果

The Impact of Social Media and Digital Platforms Experience on SME International Orientation: The Moderating Role of COVID-19 Pandemic

• DOI: 10.1016/j.intman.2022.100950
• 发表时间: 2022-03-24
• 期刊: JOURNAL OF INTERNATIONAL MANAGEMENT
• 影响因子: 6.1
• 作者: Lee, Jeoung Yul;Yang, Young Soo;Ghauri, Pervez N.;Il Park, Byung
• 通讯作者: Il Park, Byung

Platform-based business model and entrepreneurs from Base of the Pyramid

• DOI: 10.1016/j.technovation.2021.102451
• 发表时间: 2022-12-05
• 期刊: TECHNOVATION
• 影响因子: 12.5
• 作者: Fu, Xiaolan;Ghauri, Pervez;Xing, Xiaoqiang
• 通讯作者: Xing, Xiaoqiang

Creating a Sustainable Competitive Position: Ethical Challenges for International Firms

创造可持续的竞争地位：国际公司面临的道德挑战

• DOI: 10.1108/s1876-066x20230000037001
• 发表时间: 2023
• 作者: Ghauri P

The New Frontiers of International Business - Development, Evolving Topics, and Implications for Practice

国际商务的新领域 - 发展、不断发展的主题以及对实践的启示

• DOI: 10.1007/978-3-031-06003-8_16
• 发表时间: 2022
• 作者: Ghauri P

Tackling exigent grand challenges through corporate social innovation: Evidence from the COVID-19 pandemic

通过企业社会创新应对紧迫的重大挑战：来自 COVID-19 大流行的证据

• DOI: 10.1111/jpim.12691
• 发表时间: 2023
• 期刊: Journal of Product Innovation Management
• 影响因子: 10.5
• 作者: Fu X