The effectiveness of mass media campaigns in reducing smoking, second-hand smoke exposure and smoking-related disease in England & Wales

英国大众媒体宣传活动在减少吸烟、二手烟暴露和吸烟相关疾病方面的有效性

• 批准号: MR/J00023X/1
• 负责人: Sarah Lewis
• 金额: $ 30.89万
• 依托单位: University of Nottingham
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2012
• 资助国家: 英国
• 起止时间: 2012 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=MR%2FJ00023X%2F1
• 关键词: effectiveness; mass; media; campaigns; reducing

Tobacco control mass media campaigns involve communication which aims to encourage smokers to stop smoking or avoid smoking in front of others, particularly children. The campaigns may be communicated via television, radio, newspapers and/or billboards. It is likely that they contribute to changes in smokers' behaviour and reductions in smoking, and this in turn helps to reduce the number of people suffering the diseases caused by smoking. There is almost no evidence on how effective mass media campaigns in the UK have been, nor on whether this has been money well spent. The lack of UK evidence enabled the government to stop funding mass media campaigns in April 2010. Very recently, however, the government indicated that it might begin such campaigns again. Research on this topic is therefore very timely and would help ascertain how best to do this. This project will measure the effectiveness of individual mass media campaigns, and of different types of campaign, in England and Wales over recent years. We will initially identify the characteristics of individual campaigns, such as whether the campaign aimed to encourage smokers to stop or to protect their children from smoke, its emotional and informational content and style, and how it was delivered (eg whether via television, radio or print media and the balance between the three). Then we will consider how much impact each campaign and campaign type has had by looking at a range of indicators of smoking behaviour in the adult population, such as the proportion of people who smoke, the numbers of smokers trying to stop and the proportion who smoke in the home. We will also measure whether the impact of mass media campaigns reduce the health problems caused by smoking. We will do this by measuring, for example, the number of people admitted to hospital with heart attacks or strokes, and the number of children consulting the GP for respiratory infections. We will use statistical methods that enable us to examine how any changes in these indicators relate to the timing of mass media campaigns. These methods will also allow us to examine whether it is the mass media campaign that is important, or other factors, such as changes in other tobacco policies at the same time, that are responsible. We will look at these changes in smoking behaviour and health in datasets representative of England and Wales as a whole and where available, in data from specific sectors of the population, such as the more socio-economically deprived, to see whether the impact of mass media campaigns is the same in these groups. We will look at the effects of specific regional campaigns by comparing changes in smoking behaviour between regions. We will also look at what changes occurred in smokers behaviour and health at the point when government spend on advertising ceased prior to the election in 2010. This work will provide essential information to guide future decisions on anti-tobacco mass media spend at national and regional levels.

烟草控制大众媒体宣传活动涉及旨在鼓励吸烟者停止吸烟或避免在他人（特别是儿童）面前吸烟的沟通。这些活动可通过电视、广播、报纸和/或广告牌进行宣传。它们很可能有助于改变吸烟者的行为和减少吸烟，这反过来又有助于减少因吸烟而患病的人数。几乎没有证据表明英国的大众媒体宣传活动有多有效，也没有证据表明这些钱是否花得值。由于缺乏证据，英国政府于2010年4月停止资助大众媒体运动。然而，政府最近表示，它可能会开始再次开展这类运动。因此，对这一主题的研究非常及时，将有助于确定如何最好地做到这一点。 该项目将衡量近年来英格兰和威尔士个别大众媒体运动以及不同类型运动的有效性。我们将首先确定个别活动的特征，例如活动的目的是鼓励吸烟者戒烟还是保护他们的孩子免受吸烟的影响，其情感和信息内容和风格，以及如何传递（例如是否通过电视，广播或印刷媒体以及三者之间的平衡）。然后，我们将通过观察成年人口中吸烟行为的一系列指标，如吸烟者的比例，试图戒烟的吸烟者人数以及在家中吸烟的比例，来考虑每项运动和运动类型产生了多大的影响。我们还将衡量大众媒体宣传活动的影响是否减少了吸烟造成的健康问题。例如，我们将通过测量因心脏病发作或中风住院的人数以及因呼吸道感染而咨询全科医生的儿童人数来做到这一点。 我们将使用统计方法，使我们能够检查这些指标的任何变化如何与大众媒体运动的时间有关。这些方法还将使我们能够检查是否是大众媒体运动是重要的，还是其他因素，如同时改变其他烟草政策，这是负责任的。我们将在代表整个英格兰和威尔士的数据集中研究吸烟行为和健康的这些变化，并在可用的情况下，从人口的特定部门，如社会经济贫困的数据中，看看大众媒体运动的影响是否在这些群体中是相同的。我们将通过比较不同地区吸烟行为的变化来研究特定地区运动的效果。我们还将研究在2010年大选前政府停止广告支出时，吸烟者行为和健康发生了什么变化。 这项工作将提供必要的信息，指导今后在国家和区域两级就大众媒体的反烟草支出作出决定。

项目成果

Effectiveness of tobacco control television advertising in changing tobacco use in England: a population-based cross-sectional study.

• DOI: 10.1111/add.12501
• 发表时间: 2014-06
• 期刊: Addiction (Abingdon, England)
• 作者: Sims M;Salway R;Langley T;Lewis S;McNeill A;Szatkowski L;Gilmore AB
• 通讯作者: Gilmore AB

Effectiveness of tobacco control television advertisements with different types of emotional content on tobacco use in England, 2004-2010.

• DOI: 10.1136/tobaccocontrol-2013-051454
• 发表时间: 2016-01
• 期刊: Tobacco control
• 影响因子: 5.2
• 作者: Sims M;Langley T;Lewis S;Richardson S;Szatkowski L;McNeill A;Gilmore AB
• 通讯作者: Gilmore AB

How does the emotive content of televised anti-smoking mass media campaigns influence monthly calls to the NHS Stop Smoking helpline in England?

电视反吸烟的大众媒体运动的情感内容如何影响对NHS的每月呼吁停止在英格兰吸烟？

• DOI: 10.1016/j.ypmed.2014.08.030
• 发表时间: 2014-12
• 期刊: PREVENTIVE MEDICINE
• 影响因子: 5.1
• 作者: Richardson, Sol;Langley, Tessa;Szatkowski, Lisa;Sims, Michelle;Gilmore, Anna;McNeill, Ann;Lewis, Sarah
• 通讯作者: Lewis, Sarah

The effectiveness of tobacco control television advertisements in increasing the prevalence of smoke-free homes.

烟草控制电视广告在增加无烟房屋的流行方面的有效性。

• DOI: 10.1186/s12889-015-2207-2
• 发表时间: 2015-09-08
• 期刊: BMC public health
• 影响因子: 4.5
• 作者: Lewis S;Sims M;Richardson S;Langley T;Szatkowski L;McNeill A;Gilmore AB
• 通讯作者: Gilmore AB

The impact of televised tobacco control advertising content on campaign recall: evidence from the International Tobacco Control (ITC) United Kingdom Survey.

• DOI: 10.1186/1471-2458-14-432
• 发表时间: 2014-05-07
• 期刊: BMC public health
• 影响因子: 4.5
• 作者: Richardson S;McNeill A;Langley TE;Sims M;Gilmore A;Szatkowski L;Heath R;Fong GT;Lewis S
• 通讯作者: Lewis S