Removing the marketing power of cigarettes: A multi-method study aimed at protecting the health of adolescents in Latin America

消除香烟的营销力量：一项旨在保护拉丁美洲青少年健康的多方法研究

• 批准号: MR/X004279/1
• 负责人: Crawford Moodie
• 金额: $ 170.45万
• 依托单位: University of Stirling
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2022
• 资助国家: 英国
• 起止时间: 2022 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=MR%2FX004279%2F1
• 关键词: Removing; marketing; power; cigarettes; multi

Tobacco companies use flavours in cigarettes to make them taste better. These flavours may encourage young people to try smoking, start to smoke or continue to smoke. Flavoured cigarettes are sold across most of the world, but are very popular in Latin America. The popularity of flavoured cigarettes in many Latin American countries is due to a tobacco industry innovation. Tobacco companies introduced cigarettes that have capsules in the filter that can be burst, by squeezing the filter, to release a liquid that changes the flavour. Some cigarette sticks have as many as three different flavoured capsules in the filter, allowing several flavour options in a single cigarette. There has been little research on flavour 'capsule' cigarettes, even though they appear to appeal to young people and so are a potential route into starting smoking or continuing to smoke. They are a serious threat to adolescent health. The cigarette stick is an increasingly important way for tobacco companies to promote their products, including flavoured cigarettes. Therefore, researchers have recently started to explore ways of making the cigarette stick less appealing, for example by including health messaging on the stick, making it an unappealing colour, or a combination of both. These are called 'dissuasive' cigarettes.Our project has two objectives. The first is to understand how tobacco companies market flavoured cigarettes in Latin America and the impact that flavoured cigarettes have on the smoking attitudes, intentions and behaviours of adolescents. The second is to understand whether dissuasive cigarettes may deter adolescents from smoking. We will conduct three studies in four countries in Latin America where flavoured cigarettes are extremely popular (Argentina, Guatemala, Mexico and Peru). Each study will be carried out in four different towns and cities in each country. For the first study we will visit retailers who sell tobacco to record if, and how, flavoured cigarettes are being promoted in retail outlets and via the cigarette pack and cigarette stick, and whether single cigarettes are sold. The second study will involve discussions with small groups of adolescent smokers and non-smokers to ask what they think about flavoured cigarettes and dissuasive cigarettes. We will show participants examples of the retail marketing and cigarette packs and sticks collected in the first study to help with the discussion. The third study will also explore how adolescents view flavoured cigarettes and dissuasive cigarettes, this time using questionnaires in schools that pupils will be asked to complete during class time. This study will be informed by what adolescents say about flavoured and dissuasive cigarettes in the second study, and also with input from adolescents to develop questions so that they are easy to understand and meaningful.The research team has significant expertise on tobacco marketing and tobacco control policy, and considerable experience of working with policy makers. We will invite our project partners, including the Ministries of Health in each country and regional networks, to help us interpret the results, refine a communication plan and advise on how to make the results widely available. The findings will be communicated through research publications, presentations at conferences and to policy makers, and briefings for policy and advocacy organisations. We will hold stakeholder meetings in each country, and webinars, to present the findings to policy makers and the public. We will also have a website that focuses only on the project.In terms of potential benefits of the research, the findings will allow policy makers and other stakeholders in each country, across Latin America, and globally, to understand how flavoured cigarettes are influencing adolescent smoking, and therefore the potential benefits of banning these, and whether dissuasive cigarettes could help put young people off smoking.

烟草公司在香烟中加入香料使其口感更好。这些口味可能会鼓励年轻人尝试吸烟，开始吸烟或继续吸烟。调味香烟在世界大部分地区都有销售，但在拉丁美洲非常受欢迎。调味卷烟在许多拉丁美洲国家的流行是由于烟草业的创新。烟草公司推出了滤嘴中装有胶囊的香烟，通过挤压滤嘴，胶囊可以爆裂，从而释放出一种改变味道的液体。有些香烟的过滤嘴中含有多达三种不同口味的胶囊，这使得一支香烟可以选择多种口味。关于“胶囊”香烟的研究很少，尽管它们似乎对年轻人很有吸引力，因此是开始吸烟或继续吸烟的潜在途径。它们是对青少年健康的严重威胁。香烟棒是烟草公司宣传其产品（包括调味香烟）的一种越来越重要的方式。因此，研究人员最近开始探索让香烟棒不那么吸引人的方法，例如在香烟棒上添加健康信息，使其颜色不那么吸引人，或者两者兼而有之。这些被称为“劝诫型”香烟。我们的项目有两个目标。首先是了解烟草公司如何在拉丁美洲销售调味卷烟，以及调味卷烟对青少年吸烟态度、意图和行为的影响。第二是了解劝诫性香烟是否可以阻止青少年吸烟。我们将在风味香烟非常受欢迎的拉丁美洲四个国家（阿根廷、危地马拉、墨西哥和秘鲁）进行三项研究。每项研究将在每个国家的四个不同城镇进行。在第一项研究中，我们将拜访销售烟草的零售商，记录他们是否以及如何在零售店、通过烟盒和香烟棒促销有香味的香烟，以及是否出售单支香烟。第二项研究将涉及与青少年吸烟者和非吸烟者的小组讨论，询问他们对调味香烟和劝阻香烟的看法。我们会向参与者展示在第一项研究中收集的零售营销和香烟包装和棒的例子，以帮助讨论。第三项研究还将探讨青少年如何看待有味道的香烟和劝诫性香烟，这一次在学校使用问卷调查，学生将被要求在课堂上完成。本研究将根据青少年在第二项研究中对调味和劝阻性香烟的看法，并根据青少年的意见制定问题，使其易于理解和有意义。该研究小组在烟草营销和烟草控制政策方面具有丰富的专门知识，并具有与决策者合作的丰富经验。我们将邀请我们的项目伙伴，包括每个国家的卫生部和区域网络，帮助我们解释结果，完善传播计划，并就如何广泛提供结果提供咨询意见。研究结果将通过研究出版物、会议报告和政策制定者报告以及政策和倡导组织简报等方式进行交流。我们将在每个国家举行利益攸关方会议和网络研讨会，向决策者和公众介绍调查结果。我们也将有一个网站，只专注于该项目。就这项研究的潜在好处而言，研究结果将使拉丁美洲乃至全球各国的政策制定者和其他利益相关者了解调味香烟是如何影响青少年吸烟的，从而了解禁止这些香烟的潜在好处，以及劝诫性香烟是否有助于让年轻人戒烟。