Innovate UK Engaged Smart Transport (EST)
创新英国参与智能交通 (EST)
基本信息
- 批准号:NE/N007328/1
- 负责人:
- 金额:$ 37.24万
- 依托单位:
- 依托单位国家:英国
- 项目类别:Research Grant
- 财政年份:2015
- 资助国家:英国
- 起止时间:2015 至 无数据
- 项目状态:已结题
- 来源:
- 关键词:
项目摘要
Cities face a number of key transport challenges in the 21st Century. Congestion has a set of well-documented negativeconsequences, including environmental pollution, poor economic competitiveness, low levels of public satisfaction withpublic transport, negative impacts on personal health and wellbeing, and a broader reputational impact on urban centres that aspire to be retail and tourist destinations. Moreover, the UK's commitment to reduce carbon emissions necessitates abroader long-term shift away from private motor transport towards low carbon and mass transit modes of transport. In thisway, tackling the specific issue of urban congestion relates to wider social and economic goals for cities to become betterplaces to live and easier places to navigate.Specifically, Exeter has some of the worst air pollution and congestion statistics for a city of its size. Yet the city is alsowitnessing unprecedented expansion of outlying suburbs, creating greater pressure on existing arterial and city centreroads. Alongside these background factors, the city aspires to maintain its position as a key retail and tourist centre andthere are plans to redevelop several areas of the city centre for retail and leisure facilities in the coming years.One of the ways in which social scientists have attempted to deal with this 'wicked' policy problem is to promote pre-formedbehavioural change through the provision of information and exhortations to individual travellers to change their behaviour.However, decades of social research has illustrated that influencing behaviour is highly complex and requires a significantinvestment in research intelligence about what influences travel behaviours. Although recent years have witnessed agrowth in social marketing approaches for influencing change, which adopt the methods of conventional marketingapproaches, a set of factors that have been largely omitted from such studies and interventions is the role of what can betermed 'real time' factors in travel decision making, which are not pre-formed, but which influence practices in the moment.Research intelligence from traffic management providers suggests that factors such as weather conditions, immediatelevels of traffic congestion and perceptions of the effectiveness of public transport are all important to consider whenunderstanding both decisions to travel and also the resultant behaviour of travellers on their journeys (either as drivers orpublic transport users). Indeed, crucial to understand are the ways in which these conditions can be communicated topromote different practices, either as decisions to travel using different modes or to drive in a different way, and thepotential for harnessing new technologies for managing travel behaviour through both the utilisation of sophisticated trafficmanagement systems.This research therefore aims to understand and promote better 'real time' travel decision making through adopting apersonalised and tailored travel behaviour approach. This will be undertaken through a two stage methodology. In stage 1,a large general survey of Exeter residents and those travelling into Exeter on a daily basis will be undertaken to explore keytravel behaviours, attitudes, participants' characteristics. Using an online survey approach, the questionnaire will enableresearchers to both identify key segment groups and their travel behaviours and, on the basis of these analyses, to makehigh level statistical links between individual behaviours and external factors, including quantitative information from otherdatasets. In stage 2, a panel of representative participants from the segments identified at stage 1 will be formed to explorethe key relationships between behaviours and specific interventions that will be captured through a series of experiments,which will test interventions and their effectiveness.
21世纪世纪,城市面临着许多关键的交通挑战。拥堵有一系列有据可查的负面后果,包括环境污染、经济竞争力低下、公众对公共交通的满意度低、对个人健康和福祉的负面影响,以及对渴望成为零售和旅游目的地的城市中心的更广泛声誉的影响。此外,英国减少碳排放的承诺需要更广泛地从私人汽车运输转向低碳和公共交通运输方式。从这个意义上说,解决城市拥堵这一具体问题关系到更广泛的社会和经济目标,即让城市成为更好的生活场所和更方便的交通场所。具体来说,埃克塞特拥有与其规模相当的城市中最严重的空气污染和拥堵统计数据。然而,这座城市也见证了郊区前所未有的扩张,给现有的主干道和城市中心道路带来了更大的压力。除了这些背景因素,该市渴望保持其作为主要零售和旅游中心的地位,并计划在未来几年内重新开发市中心的几个地区,以提供零售和休闲设施。社会科学家试图处理这个“邪恶”政策问题的方法之一是促进预先-通过向个别旅客提供信息和劝诫,促使他们改变行为。然而,几十年的社会研究表明,影响行为是非常复杂的,需要对影响旅行行为的因素进行大量研究。尽管近年来社会营销方法在影响变化方面的发展,这些方法采用了传统营销方法的方法,但在这些研究和干预中基本上忽略了一组因素,即旅行决策中所谓的“真实的时间”因素的作用,这些因素不是预先形成的,但这会影响当时的做法。来自交通管理提供商的研究情报表明,天气状况等因素,在了解出行决定和出行者(无论是司机还是公共交通使用者)在旅途中的行为时,交通拥堵的即时程度和对公共交通有效性的看法都是重要的考虑因素。事实上,理解这些条件的传播方式是至关重要的,以促进不同的做法,无论是决定使用不同的模式旅行还是以不同的方式驾驶,以及利用先进的交通管理系统来管理出行行为的新技术的潜力。因此,本研究旨在了解和促进更好的“真实的时间”出行决策,个性化和量身定制的旅行行为方法。这将通过两个阶段的方法进行。在第一阶段,将对埃克塞特居民和那些每天前往埃克塞特的人进行一次大规模的一般调查,以探索主要的旅行行为、态度和参与者的特征。问卷采用在线调查方法,使研究人员能够确定关键的细分群体及其旅行行为,并在这些分析的基础上,在个人行为和外部因素之间建立高层次的统计联系,包括来自其他数据集的定量信息。在第二阶段,将成立一个由第一阶段确定的各部分的代表性参与者组成的小组,以探讨行为与具体干预措施之间的关键关系,这些干预措施将通过一系列实验来确定,这些实验将测试干预措施及其有效性。
项目成果
期刊论文数量(10)
专著数量(0)
科研奖励数量(0)
会议论文数量(0)
专利数量(0)
Influencing transport behaviour: A Bayesian modelling approach for segmentation of social surveys
影响交通行为:社会调查细分的贝叶斯建模方法
- DOI:
- 发表时间:2018
- 期刊:
- 影响因子:6.1
- 作者:Dawkins L
- 通讯作者:Dawkins L
'What Drives Commuter Behaviour?': A Bayesian Clustering Approach for Understanding Opposing Behaviours in Social Surveys
“什么驱动通勤者行为?”:用于理解社会调查中反对行为的贝叶斯聚类方法
- DOI:10.1111/rssa.12499
- 发表时间:2020
- 期刊:
- 影响因子:0
- 作者:Dawkins L
- 通讯作者:Dawkins L
'I feel the weather and you just know'. Narrating the dynamics of commuter mobility choices
“我感觉到天气,你就知道”。
- DOI:10.1016/j.jtrangeo.2022.103407
- 发表时间:2022
- 期刊:
- 影响因子:6.1
- 作者:Barr S
- 通讯作者:Barr S
Shared space: Negotiating sites of (un)sustainable mobility
共享空间:谈判(不)可持续流动性的地点
- DOI:10.1016/j.geoforum.2021.11.012
- 发表时间:2021
- 期刊:
- 影响因子:3.5
- 作者:Barr S
- 通讯作者:Barr S
Geographies of Transport and Mobility: Prospects and Challenges in an Age of Climate Change
运输和流动的地理:气候变化时代的前景和挑战
- DOI:
- 发表时间:2017
- 期刊:
- 影响因子:0
- 作者:Barr
- 通讯作者:Barr
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Stewart Barr其他文献
Social marketing for sustainability : developing a community of practice for co-creating behavioural change in tourism travel : interim report
可持续发展的社会营销:发展实践社区,共同创造旅游行为改变:中期报告
- DOI:
- 发表时间:
2013 - 期刊:
- 影响因子:0
- 作者:
Stewart Barr - 通讯作者:
Stewart Barr
Do we really make a difference? A case study on the value of taught environmental sustainability postgraduate programmes within geography
我们真的能有所作为吗?
- DOI:
10.1108/ijshe-06-2023-0243 - 发表时间:
2023 - 期刊:
- 影响因子:3.1
- 作者:
Sue Rodway;Stewart Barr - 通讯作者:
Stewart Barr
Denying bogus skepticism in climate change and tourism research
- DOI:
10.1016/j.tourman.2014.08.009 - 发表时间:
2015-04-01 - 期刊:
- 影响因子:
- 作者:
C. Michael Hall;Bas Amelung;Scott Cohen;Eke Eijgelaar;Stefan Gössling;James Higham;Rik Leemans;Paul Peeters;Yael Ram;Daniel Scott;Carlo Aall;Bruno Abegg;Jorge E. Araña;Stewart Barr;Susanne Becken;Ralf Buckley;Peter Burns;Tim Coles;Jackie Dawson;Rouven Doran - 通讯作者:
Rouven Doran
Manoeuvring rural mobility policy for active and sustainable travel
为积极且可持续的出行制定农村交通政策(调整农村交通政策以促进积极且可持续的出行)
“manoeuvring”在这里可以灵活理解为“操控、制定、调整”等意思,需要根据更详细的语境来确定最准确的表达。
- DOI:
10.1016/j.socscimed.2025.118074 - 发表时间:
2025-07-01 - 期刊:
- 影响因子:5.000
- 作者:
Chloe Asker;Laura McGuire;Tessa Pollard;Stewart Barr;Judith Green;Cassandra Phoenix;Cornelia Guell - 通讯作者:
Cornelia Guell
Stewart Barr的其他文献
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{{ truncateString('Stewart Barr', 18)}}的其他基金
Analysis of historic drought and water scarcity in the UK: a systems-based study of drivers, impacts and their interactions
英国历史干旱和水资源短缺分析:对驱动因素、影响及其相互作用的系统研究
- 批准号:
NE/L010062/1 - 财政年份:2014
- 资助金额:
$ 37.24万 - 项目类别:
Research Grant
Re-configuring Local Governance for Community Resilience: social learning for flood adaptation under a changing climate
重新配置地方治理以提高社区抵御能力:气候变化下洪水适应的社会学习
- 批准号:
ES/L009234/1 - 财政年份:2014
- 资助金额:
$ 37.24万 - 项目类别:
Research Grant
Social Marketing for Sustainability: developing a community of practice for co-creating behavioural change campaigns
可持续发展的社会营销:建立一个共同创建行为改变活动的实践社区
- 批准号:
ES/J001007/1 - 财政年份:2011
- 资助金额:
$ 37.24万 - 项目类别:
Research Grant
Promoting Sustainable Travel: a social marketing approach
促进可持续旅行:一种社会营销方法
- 批准号:
ES/F00169X/1 - 财政年份:2008
- 资助金额:
$ 37.24万 - 项目类别:
Research Grant
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