Kidsom: An Internet-Based Alcohol Prevention Tool

描述(由调查者提供)：在此阶段II SBIR应用中， Danya International提议完成酒精预防项目Kidsdom 互联网冒险网站。酒精预防领域的研究力度很大 建议应在酒精发作前实施干预措施 使用。通过向小学生提供吸引人的、互动的 防止酗酒，Kidsity可以在学校和家里使用，以 影响相关的知识、态度、自我效能感和行为 预防酗酒。尽管一些与健康有关的互联网网站和 为这个年龄段的儿童提供的课程，没有一个提供全面的 提供强大的基于研究的内容的技术，特别是关于酒精的内容。 在第一阶段，开发了一个原型，并确定了试点评估 儿童之家既可行又有效。在第二阶段， 网站将被编程，课程组成部分，如教师指南和 将开发母材料，并将进行大规模评估 为确定儿童在培养知识方面的有效性而进行的 关于酒精的保护态度、自我效能和安全行为 使用。在第三阶段，Kidsdom将向学校和家长推广 全国范围内。 建议的商业应用： Kidsdom营销的关键将是接触到与 年轻人已经准备好回应我们的信息。我们将通过战略渗透来做到这一点 三个广阔的细分市场：教育者、治疗资源和课外教育者。 Kidsdom将以课程包和家庭游戏程序的形式出售。

DESCRIPTION (Provided by investigator): In this Phase II SBIR application, Danya International proposes to complete Kidsdom, an alcohol prevention Internet adventure site. Research in the alcohol prevention field strongly suggests that interventions should be implemented before the onset of alcohol use. By targeting elementary school children with an engaging, interactive alcohol prevention effort, Kidsdom can be used in schools and at home to influence knowledge, attitudes, self-efficacy and behavior as they relate to alcohol prevention. Although a number of health-related Internet sites and curricula exist for children in this age group, none provide comprehensive technology to present strong research-based content specifically about alcohol. During Phase I, a prototype was developed and a pilot evaluation determined that Kidsdom was both feasible and effective. In Phase II, the remainder of the site will be programmed, curriculum components such as a teachers' guide and parent materials will be developed, and a large scale evaluation will be conducted to determine the effectiveness of Kidsdom in fostering knowledge, protective attitudes, self-efficacy and safe behavior with regard to alcohol use. During Phase III, Kidsdom will be marketed to schools and parents nationwide. PROPOSED COMMERCIAL APPLICATION: The key of Kidsdom marketing will be to reach decision-making adults who intersect with youth primed to respond to our message. We will do this through strategies to penetrate three broad market segments: educators, therapeutic resources and extracurricular educators. Kidsdom will be sold both as a curriculum package and as a home gaming program.