How can designers use emotions to promote positive behaviour change?

设计师如何利用情感来促进积极的行为改变？

• 批准号: 2024635
• 金额: --
• 依托单位: Imperial College London
• 依托单位国家: 英国
• 项目类别: Studentship
• 财政年份: 2017
• 资助国家: 英国
• 起止时间: 2017 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=studentship-2024635
• 关键词: How; designers; use; emotions; promote

The research will focus on improving consumer's physical activity levels, through product design. To do this, behaviour change and emotional design are investigated and relevant aspects of each are applied to new ideas, creating emotion based tools that will help designers create products that have a lasting and positive effect on consumer physical activity levels. This new Design for X (DfX) will be called Design for Individual Health (DfIH). Health is a gift we give ourselves and if we, as designers, can create products that help people understand this, therefore leading our consumers to take charge of their own daily health choices, we will live in a much more active and healthy world. Aim: To provide designers with emotion based tools to create products that promote positive behaviour change towards physical activity uptake. Objectives:1. Analyse the current methods and tools used within Design for Emotion and Design for Behaviour Change.2. Understand the actions and emotions that lead people to take part in physical activity and what factors encourage and/or discourage them for making the same decisions again toidentify where the best point of intervention is in their daily routine.3. Understand the knock on effects physical activity uptake has on general well-being, including healthy nutritional choices.4. Develop a set of guidelines and tools that will form a framework for 'Design for Individual Health', giving designers the knowledge they need to design products that help user'sbecome healthier versions of themselves.5. Test the proposed framework using case studies to provide examples of how "Designing for Individual Health" can be used to create behaviour change products that help users makeand cement healthy choices in their everyday lives.6. Document the case study findings and results of the research in a detailed thesis, including a summary of all research findings and conclusions as well as a plan of future work to advance and integrate Design for Individual Health.The research that has taken place so far make obvious a key knowledge gap along with assertions that the PhD research will aim to prove.Knowledge Gap:Physical activity levels are dangerously low and current health and fitness products (i.e. activity trackers) are not helping people cement life-long changes towards PA or having a positive effect on consumer health and happiness. A combination of Emotional Design and Design for Behaviour Change will be used, for the first time, to create consumer products that support PA uptake which will result in further healthy decisions and positive emotions. The knowledge gap will be filled by Design for Individual Health.Assertions:- Behaviour change techniques can be used to help create positive emotions. These emotions can be linked to decisions that promote positive behaviour change towards individual health such as an increase in physical activity (PA) levels.- Healthy decision making (including increasing PA levels) can result in positive emotions such as happiness. Health = Happiness.- Products for use by a single person can encourage positive behaviour change surrounding individual health - they can help people take charge of their daily health decisions.

该研究将侧重于通过产品设计提高消费者的身体活动水平。为此，研究了行为改变和情感设计，并将每个方面的相关方面应用于新的想法，创建基于情感的工具，帮助设计师创建对消费者身体活动水平产生持久和积极影响的产品。这个新的X设计（DfX）将被称为个人健康设计（DfIH）。健康是我们给自己的礼物，如果我们作为设计师，能够创造出帮助人们理解这一点的产品，从而引导我们的消费者负责他们自己的日常健康选择，我们将生活在一个更加积极和健康的世界。目的：为设计师提供基于情感的工具，以创建产品，促进积极的行为变化，对身体活动的吸收。目的：1.分析当前在情感设计和行为改变设计中使用的方法和工具。了解导致人们参加体育活动的行为和情绪，以及哪些因素鼓励和/或阻止他们再次做出相同的决定，以确定在日常生活中的最佳干预点.了解身体活动对整体健康的影响，包括健康的营养选择。开发一套指导方针和工具，形成“为个人健康而设计”的框架，为设计师提供设计产品所需的知识，帮助用户成为更健康的自己. 5.使用案例研究测试拟议的框架，以提供如何使用“为个人健康设计”来创建行为改变产品的示例，帮助用户在日常生活中做出和巩固健康的选择。6.在详细的论文中记录案例研究结果和研究结果，包括所有研究结果和结论的总结以及未来工作的计划，以推进和整合个人健康设计。到目前为止，已经发生的研究明显存在一个关键的知识差距，沿着博士研究旨在证明的断言。知识差距：身体活动水平低得危险，目前的健康和健身产品（即活动跟踪器）并没有帮助人们巩固对PA的终身变化，也没有对消费者的健康和幸福产生积极影响。情感设计和行为改变设计的结合将首次用于创建支持PA摄取的消费产品，这将导致进一步的健康决定和积极情绪。知识差距将由个人健康设计填补。断言：-行为改变技术可以用来帮助创造积极的情绪。这些情绪可以与促进个人健康的积极行为改变的决定有关，例如增加身体活动（PA）水平。健康的决策（包括增加PA水平）可以导致积极的情绪，如幸福。健康=幸福供一个人使用的产品可以鼓励围绕个人健康的积极行为改变-它们可以帮助人们负责他们的日常健康决定。