Impact of Product Information on Smoking Behavior

产品信息对吸烟行为的影响

• 批准号: 6670934
• 负责人: KENNETH MICHAEL CUMMINGS
• 金额: $ 16.24万
• 依托单位: ROSWELL PARK CANCER INSTITUTE CORP
• 依托单位国家: 美国
• 财政年份: 2003
• 资助国家: 美国
• 起止时间: 2003-08-19 至 2005-07-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/6670934
• 关键词: behavioral /social science research tag; clinical research; consumer product; drug abuse education; education evaluation /planning; educational resource design /development; human subject; interview; motivation; patient oriented research; smoking cessation; substance abuse related behavior; telemedicine

DESCRIPTION (provided by applicant): The aim of this exploratory study is to test whether smokers who call a stop-smoking helpline benefit from the addition of information about the characteristics of cigarette brand they smoke. It is hypothesized that those who receive the additional information, in comparison with those who receive only a stop smoking pamphlet and standardized counseling, will report 1) fewer misperceptions about the alleged safety of their brands (e.g., filters, low tar, light, milder, smoother, absence of additives, natural); 2) stronger beliefs that the risks of smoking outweigh the benefits; 3) reduced optimism about their ability to avoid serious health problems while continuing to smoke; and 4) stronger motivation to stop smoking and remain smoke-free in the future. In the first phase of this project, brand-specific informational modules will be developed and pilot tested through a combination of focus groups and structured interviews of smokers to evaluate salience and understandability of the messages developed. The second phase will involve a formal test of the tailored messages to evaluate the impact of the product information modules in a sample of 1,270 current cigarette smokers who call the New York State Smoker's Quitline. The study design is a post-test only control group design with two experimental conditions. Subjects in the experimental condition (n=635) will receive standard telephone counseling and cessation materials provided by the Quitline plus a mailed customized brochure with information about features of their cigarette brand. Subjects in the control condition (n=635) will receive only standard telephone counseling and cessation materials routinely provided by the Quitline. Telephone surveys will be conducted with control and intervention subjects six weeks later to assess receipt and attention paid to the cessation material sent in the mail (standard and intervention, respectively), beliefs about the relative advantages of the cigarette design features (i.e., filters, low tar, etc.), beliefs about their health risks from continued smoking, efforts made to stop smoking since calling the Quitline, and current smoking status. Results from this study will help determine if there is any value to tailoring messages to smokers based upon the particular features of their cigarette brand. The findings from this study also have important policy implications, as one of the cornerstones of government product regulation is to ensure that consumers are informed about the inherent dangers of the products that they are using.

描述(由申请人提供)：这项探索性研究的目的是测试拨打戒烟帮助热线的吸烟者是否从添加有关他们吸烟的香烟品牌特征的信息中受益。据推测，与那些只收到戒烟小册子和标准化咨询的人相比，那些收到额外信息的人将报告1)对其品牌所谓的安全性(例如，滤嘴、低焦油、轻、温和、光滑、不含添加剂、天然)的误解较少；2)更坚定地认为吸烟的风险大于好处；3)对他们在继续吸烟的同时避免严重健康问题的乐观程度降低；以及4)更强烈的戒烟和未来保持无烟的动力。在该项目的第一阶段，将开发针对特定品牌的信息模块，并通过重点小组和对吸烟者的结构化访谈相结合的方式进行试点测试，以评估所制定的信息的突出程度和可理解性。第二阶段将对定制的信息进行正式测试，以评估产品信息模块对1270名致电纽约州吸烟者热线的当前吸烟者的影响。研究设计为两个实验条件的后测纯控制组设计。在实验条件下(n=635)的受试者将接受Quitline提供的标准电话咨询和戒烟材料，以及一份邮寄的定制小册子，其中包含有关其香烟品牌特征的信息。在控制条件下(n=635)的受试者将只接受Quitline常规提供的标准电话咨询和戒烟材料。六周后，将对对照和干预对象进行电话调查，以评估收到的戒烟材料和对邮件中发送的戒烟材料的关注(分别为标准和干预)、对卷烟设计特征的相对优势(即滤嘴、低焦油等)的信念、对持续吸烟的健康风险的信念、自致电Quitline以来为戒烟所做的努力，以及当前的吸烟状况。这项研究的结果将有助于确定根据吸烟者的香烟品牌的特定特征为吸烟者量身定做信息是否有任何价值。这项研究的结果还具有重要的政策意义，因为政府产品监管的基石之一是确保消费者了解他们正在使用的产品的内在危险。