Identity, Politics, and Influence in online K-Pop Communities

在线韩国流行音乐社区中的身份、政治和影响力

• 批准号: 2604142
• 金额: --
• 依托单位: Queen Mary University of London
• 依托单位国家: 英国
• 项目类别: Studentship
• 财政年份: 2021
• 资助国家: 英国
• 起止时间: 2021 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=studentship-2604142
• 关键词: Identity; Politics; Influence; online; Pop

The global K-pop fan community is highly multicultural and multilingual, and fans form social bonds across large cultural and geographical distances. How members stake a claim to their fan identity amidst this complex mix of nationalities, languages and cultures is of interest, as individual cultural backgrounds come up against a globalised community. Previous studies have shown that the K-pop fan community is complex and involves hierarchies where certain fans are seen as group leaders, coordinating large-scale actions. For example, in early 2020 K-pop fans participated actively in Black Lives Matter online protests, marking a major change for the community. Fans expressed their identity not only through music and style but also through shared ideological positions with organisations such as BLM. It is unclear how fans coordinated these activism activities, what gives certain fans the authority to instruct others to participate in movements like Black Lives Matter, and how opinions about issues unrelated to K-pop became important to fans' identities. This study will investigate how K-pop fans use their online posts and conversations to create and project an identity (and to distance themselves from disfavoured identities), and further how seemingly unrelated ideologies come to be incorporated and central in those identities. To do this, this project will conduct a digital ethnography, observing fan practice both online and offline and on a range of online platforms. The project will take a multimodal approach, studying not only text-based posts on websites like Twitter, but also pictures, videos, GIFs, and other forms of rich communication across several platforms. Online communities combine these tools almost constantly; studying them as an integrated platform for social meaning is key to capturing social and political life online. This project aims to advance the study of how individuals come to be embedded in online social structures, as our social lives increasingly move into the virtual sphere.

全球K-pop粉丝社区是高度多元文化和多语言的，粉丝们跨越巨大的文化和地理距离形成社会联系。成员如何在这个复杂的民族，语言和文化的混合中声称自己的粉丝身份是有趣的，因为个人的文化背景与全球化的社区相对抗。之前的研究表明，K-pop粉丝社区是复杂的，涉及到等级制度，某些粉丝被视为团体领导者，协调大规模的行动。例如，2020年初，K-pop粉丝积极参与Black Lives Matter网上抗议活动，标志着社区的重大变化。粉丝们不仅通过音乐和风格表达了他们的身份，还通过与BLM等组织分享意识形态立场。目前尚不清楚粉丝们是如何协调这些活动的，是什么赋予了某些粉丝指示其他人参与像Black Lives Matter这样的运动的权力，以及与K-pop无关的问题的意见如何对粉丝的身份变得重要。这项研究将调查K-pop粉丝如何使用他们的在线帖子和对话来创建和投射身份（并与不受欢迎的身份保持距离），以及看似无关的意识形态如何被纳入这些身份并成为其核心。为此，该项目将进行数字民族志，观察粉丝在线和离线以及一系列在线平台上的做法。该项目将采用多模式方法，不仅研究Twitter等网站上基于文本的帖子，还研究跨多个平台的图片、视频、GIF和其他形式的丰富交流。在线社区联合收割机几乎不断地将这些工具结合在一起;将它们作为社会意义的综合平台进行研究是捕捉在线社会和政治生活的关键。该项目旨在推进个人如何嵌入在线社会结构的研究，因为我们的社交生活越来越多地进入虚拟领域。