'Admission All Classes': Entertainment for the Masses 1850 - 1950

比以往任何类似的项目都更大、更宏伟、更壮观，“全班入场”旨在传播英国首屈一指的娱乐胜地的游乐场、音乐厅、马戏团和海边娱乐的历史，从而振兴其娱乐和文化产业区。“所有班级入学”是一个雄心勃勃的应用程序，基于谢菲尔德大学图书馆的国家展览馆档案馆和布莱克浦议会休闲、文化和社区学习部门之间的合作关系。该项目得到了布莱克浦剧院集团（度假村的私人商业剧院财团）和西北地区发展局的全力支持。我们的目标是呈现一系列高知名度的节日/主题周末，以流行娱乐历史的高级研究为基础，以便在未来五年为布莱克浦的旅游和遗产战略提供更大的影响和权威。布莱克浦拥有一系列幸存下来的娱乐和住宿建筑，以及独特的大众娱乐传统。布莱克浦每周也有127,000个剧院座位（每天最多23,000个）；随着度假区游客数量的减少，有必要在场馆已经提供的娱乐项目中引入一些新的东西。由2007年7月至2008年10月，香港大剧院、中环码头、南岸码头及北岸码头、冬季花园、中环塔广场及愉滩等场地将陆续举办一系列主题周末活动。每六个星期，将选择表演历史的一个特定方面，并将由来自新马戏，综艺和戏剧世界的当代艺术家在表演中重新包装。演员和表演者将由美国领先的戏剧经纪公司之一的乌比经纪公司（Whoopee Agency）聘用。布莱克浦市议会还为每个周末提供10张免费的街头表演执照，而乌比经纪公司则为每个特别主题的周末对表演者进行试镜。街头表演者将作为表演与场地的联系，并将在市中心和海滨长廊分配特定场地进行表演。额外的价值将来自一场化装自行车游行的推广，而来自国家游乐场档案馆的特别主题展览将在格兰迪美术馆展出，包括“海边娱乐”和“小丑与欢乐：莱昂内尔·巴特的照片”。活动的营销和推广将通过印刷和数字媒体进行，并与Radio 4的“创造历史”节目的Nick Partick合作，制作一系列“播客”，以配合项目的各种主题。播客是一种具有成本效益的方法，公共组织可以通过这种方式加强其形象，并以定制广播节目的形式提供专业知识和知识，利益相关者和更广泛的全球受众可以在适合每个听众的时间通过互联网访问这些节目。每个播客将在相关的特色周末前几天上线，以提高媒体的兴趣，吸引潜在的访问者，并在活动之前，期间和之后成为全球听众的宝贵资源。播客将采取迷你广播的形式：10分钟的节目，对表演者和项目团队进行采访。除了这些数字广播之外，活动计划还将通过传单和小册子进行传播，这些传单和小册子可以在合作伙伴网站上以PDF文件的形式下载，也可以通过布莱克浦旅游局和各场馆的营销部门以印刷形式提供。该项目与布莱克浦作为海滨度假胜地的更广泛的复兴联系在一起，通过提高现有旅游机会的质量，旨在为具有国家和国际意义的可持续年度活动创造必要的条件，这是通过NFA从2009年开始作为Showzam节的创意顾问的持续联系和合作来实现的。

Larger, grander and more spectacular than any similar project previously conceived, 'Admission All Classes' aims to disseminate the history of fairground, music hall, circus and sea-side entertainments at the UK's premier entertainment resort and thereby revitalise its entertainment and cultural industry quarter. 'Admission all Classes', is an ambitious application based on a partnership between the National Fairground Archive at the University of Sheffield Library and Blackpool Council Department of Leisure, Culture and Community Learning. The project has the full support of Blackpool's Theatre Group (the consortium of private commercial theatrical venues in the resort) and the North West Regional Development Agency. We aim to present a series of high profile festivals/themed weekends, underpinned by high-class research in the history of popular entertainments, in order to give greater impact and authority to Blackpool's tourism and heritage strategy for the next five years. Blackpool possesses a remarkable array of surviving pleasure and accommodation architecture, and a unique tradition of popular entertainment. Blackpool also has 127,000 theatre seats to be filled each week (up to 23,000 a day); with visitor numbers decreasing in the resort there is a need to bring something new to the entertainments already on offer at the venues. These venues, such as the Grand Theatre (designed by Matcham in 1894), the Central, South and North Piers, the Winter Gardens, the Tower Circus and the Pleasure Beach, will all play host to a series of themed weekends from July 2007 to October 2008. Every six weeks, a particular aspect of performance history will be selected and will be repackaged in performances by contemporary artists from the worlds of new circus, variety and theatre. Acts and performers will be hired by the Whoopee Agency, one of the country's leading theatrical agencies. Blackpool Council has also offered ten free busking licenses for each weekend, with the Whoopee Agency auditioning performers for each specially themed weekend. The street performers will act as a performance link to the venues and will be allocated specific sites in the town centre and promenade for their shows. Additional value will come from the promotion of a Fancy Dress Cycle Parade, while specially themed exhibitions of material from the National Fairground Archive will be exhibited at the Grundy Art Gallery ranging from 'Seaside Entertainments' and 'Clowns and Merriment: the Photographs of Lionel Bathe'.Marketing and promotion of the events will be through print and digital media, with the commissioning, in association with Nick Partick of Radio 4's Making History, of a series of 'Podcasts' to tie in with the various themes of the project. Podcasting is a cost-effective method whereby public organisations can reinforce their profile and deliver expertise and knowledge in the form of custom-made radio programmes that can be accessed via the internet by stakeholders and a wider, global audience, at a time that suits each listener. Each podcast will come on-line a few days before the associated featured weekend to heighten media interest, to attract potential visitors, and to become a valuable resource for listeners around the globe before, during and after the event. Podcasts will take the form of mini-radio features: 10-minute programmes with interviews with performers and the project team. In additional to these digital broadcasts, the programme of events will be disseminated through leaflets and brochures available to download as PDF files on the partner websites and available in print form through the marketing departments of Blackpool Tourism Department and the venues. The project is linked to the wider revitalisation of Blackpool as a seaside resort by improving the quality of tourism opportunities available and aims to create the conditions necessary for a sustainable annual event of national and international significance which was achieved through the continuing association and partnership that the NFA now has as creative advisor to the Showzam Festival from 2009 onwards.