User Generated Content: Understanding its Impact Upon Contributors, Non-Contributors and the BBC

用户生成内容：了解其对贡献者、非贡献者和 BBC 的影响

• 批准号: AH/F00687X/1
• 负责人: Claire Wardle
• 金额: $ 9.38万
• 依托单位: CARDIFF UNIVERSITY
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2007
• 资助国家: 英国
• 起止时间: 2007 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=AH%2FF00687X%2F1
• 关键词: User; Generated; Content; Understanding; its

The core research team comprises four academics (Dr Claire Wardle, Professor Justin Lewis, Dr Karin Wahl-Jorgensen and Dr Tammy Boyce) based at the Cardiff School of Journalism, Media and Cultural Studies, (all of whom have published in the area of citizenship, engagement and news) and a Senior Community Producer/Broadcast Journalist at the BBC (Robin Hamman), who has a strong track record publishing about online communities in academic and journalistic publications. The core team will be supported and advised by the Editor of English Regions and New Media (Liz Howell), Editor of New Media, BBC Wales (Iain Tweedale) and Head of News and Current Affairs, BBC Wales (Mark O'Callahan). The project will definitely undertake research in London, Birmingham and Cardiff, and possibly other locations if time and money allow.In order to answer these three main objectives, the research will have four different elementsStage 1: Audience Study We will conduct:a. A quantitative electronic survey of current users. Viewers who contact the BBC via email, the website or SMS will receive an automatic response asking them to fill in a short questionnaire. b. A quantitative survey of non-users. A representative survey of the British population will be carried out to find out who contributes to UGC, why other people do not, and how they feel about UGC in BBC news and current affairs formats.c. Qualitative interviews and focus groups with users and non-users about their motivations for participating, experiences of participating, and opinions about the UGC which is included in BBC output.Stage 2: Content StudyWe will conduct a content analysis of the UGC submitted to a sample of BBC formats from: Regional and National news pages; the local 'Where I Live' pages in Cardiff, Birmingham and a third site [likely Manchester or Leeds]; and high profile network radio and TV programming (including, where possible, BBC Breakfast News; Newsnight; and Radio 4's Today programme). This will provide a precise snapshot of how current BBC practices are manifested in their output.Stage 3: Production StudyWe will use unstructured interviews and participant observation to discover how UGC is perceived and used in different BBC locations, both nationally and regionally. Researchers would spend time in the newsrooms chosen for the Content Study. Stage 4: Future DirectionsExperimental research to test different UGC formats to discover which are more popular with audiences and which encourages the most learning and engagement with the material. The same news story will be told using a traditional news format, a current UGC format and three different innovative UGC formats. Audience reactions will be compared.This research project will enable the BBC to understand with greater sophistication why some people provide UGC, why others do not, and what audiences in general think of the increasing use of UGC in BBC output. The research will also provide concrete guidelines for using UGC in the newsroom, considering how to widen participation, improve cost-effectiveness, minimise risk for contributors, and maximise and streamline the flow of UGC throughout the organisation. The research project will also produce presentation materials which can be used by the BBC for in-house training. Finally, the research will create pilot UGC formats which will be designed in conjunction with focus groups, and tested on different audiences to provide the BBC with evidence about which formats encourage the most participation, and which formats are most popular with audiences in general. For the academic community, this project will provide a data set for understanding the phenomenon of UGC more clearly, both from the production and audience perspectives.

核心研究团队由来自卡迪夫新闻、媒体和文化研究学院的四位学者（克莱尔·沃德尔博士、贾斯汀·刘易斯教授、卡琳·瓦尔-乔根森博士和塔米·博伊斯博士）（他们都在公民意识、参与度和新闻领域发表过文章）和 BBC 的一名高级社区制作人/广播记者（罗宾·哈曼）组成，后者在在线出版方面有着良好的记录 学术和新闻出版物的社区。核心团队将得到英语地区和新媒体编辑 (Liz Howell)、BBC 威尔士新媒体编辑 (Iain Tweedale) 和 BBC 威尔士新闻与时事主管 (Mark O'Callahan) 的支持和建议。该项目肯定会在伦敦、伯明翰和卡迪夫进行研究，如果时间和金钱允许的话，可能还会在其他地点进行研究。为了回答这三个主要目标，该研究将有四个不同的要素第一阶段：受众研究我们将进行：当前用户的定量电子调查。通过电子邮件、网站或短信联系 BBC 的观众将收到自动回复，要求他们填写一份简短的调查问卷。 b.对非用户的定量调查。将针对英国人口进行一项代表性调查，以了解哪些人为 UGC 做出了贡献，为什么其他人不这样做，以及他们对 BBC 新闻和时事格式中的 UGC 有何看法。对用户和非用户进行定性访谈和焦点小组讨论，了解他们的参与动机、参与经历以及对 BBC 输出中包含的 UGC 的看法。第 2 阶段：内容研究我们将对提交给 BBC 格式样本的 UGC 进行内容分析：地区和国家新闻页面；卡迪夫、伯明翰和第三个站点（可能是曼彻斯特或利兹）的本地“我住的地方”页面；以及备受瞩目的网络广播和电视节目（如果可能的话，包括 BBC 早餐新闻、新闻之夜和第四台今日节目）。这将提供当前 BBC 实践如何在其产出中体现的精确快照。第 3 阶段：制作研究我们将使用非结构化访谈和参与者观察来发现 UGC 在不同 BBC 地点（国家和地区）如何被感知和使用。研究人员将花时间在为内容研究选择的新闻编辑室中。第四阶段：未来方向进行实验研究，测试不同的 UGC 格式，以发现哪种格式更受受众欢迎，哪种格式更能鼓励人们对材料进行最多的学习和参与。同样的新闻故事将使用传统新闻格式、当前 UGC 格式和三种不同的创新 UGC 格式来讲述。将比较观众的反应。该研究项目将使 BBC 能够更深入地了解为什么有些人提供 UGC，为什么其他人不提供，以及一般观众对 BBC 输出中越来越多地使用 UGC 的看法。该研究还将为在新闻编辑室中使用 UGC 提供具体的指导方针，考虑如何扩大参与范围、提高成本效益、最大限度地降低贡献者的风险，以及最大限度地提高和简化 UGC 在整个组织中的流动。该研究项目还将制作可供 BBC 内部培训使用的演示材料。最后，该研究将创建试点 UGC 格式，该格式将与焦点小组一起设计，并在不同受众中进行测试，以便为 BBC 提供有关哪些格式鼓励最多参与以及哪些格式最受一般受众欢迎的证据。对于学术界来说，该项目将为从制作者和受众的角度更清楚地理解UGC现象提供一个数据集。