Economics-Inspired Instant Trust Mechanisms for the Service Provision Industry

这项可行性研究确定了Huberman和Jurca最近提出的经济学启发机制是否可以创建客户信任的在线服务提供业务，而不依赖于提供商的品牌或声誉。在技术信通技术实施的可行性和相关商业模式的实用性方面，这些经济启发的“即时信任”办法的实际部署面临着严峻的挑战和未知因素。特别是，这些机制基于理论假设(例如，信息的完美共享)，这些假设可能难以实施，并可能导致可能造成不可接受的业务风险的商业模式(例如，薪酬支付)。因此，这项可行性研究旨在确定这些受经济学启发的即时信任方法在技术和商业上的可行性。我们将在假设服务提供商场景的情况下，与娱乐应用服务器提供商SME合作来研究这个问题。如果成功，该项目有可能打开服务提供市场，允许中小企业打入这些市场，同时更好地保护客户免受片面条款和条件的影响。

This feasibility study determines if the economics-inspired mechanisms recently proposed by Huberman and Jurca can create on-line service provision businesses that can be trusted by customers without reliance on brand or reputation of the provider. Practical deployment of these economics-inspired 'instant trust' approaches faces steep challenges and unknowns, both with respect to the feasibility of the technological ICT implementation and to the practicality of the associated business models. In particular, the mechanisms are based on theoretical assumptions (e.g., perfect sharing of information) that may be hard toimplement and may result in business models (e.g., compensation payments) that may pose unacceptable business risks. This feasibility study therefore aims at determining technical as well as business feasibility of these economics-inspired instant trust approaches. We will study this question assuming a service provider scenario, and in collaboration with an entertainment application server provider SME. If successful, the project has the potential to open up the service provision market, allowing small and medium-sized enterprizes to break into these markets, while at the same time better protecting customers against one-sided terms and conditions.