Economics-Inspired Instant Trust Mechanisms for the Service Provision Industry

受经济学启发的服务提供行业即时信任机制

• 批准号: EP/F066937/1
• 负责人: Aad Van Moorsel
• 金额: $ 20.8万
• 依托单位: Newcastle University
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2008
• 资助国家: 英国
• 起止时间: 2008 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=EP%2FF066937%2F1
• 关键词: Economics; Inspired; Instant; Trust; Mechanisms

This feasibility study determines if the economics-inspired mechanisms recently proposed by Huberman and Jurca can create on-line service provision businesses that can be trusted by customers without reliance on brand or reputation of the provider. Practical deployment of these economics-inspired 'instant trust' approaches faces steep challenges and unknowns, both with respect to the feasibility of the technological ICT implementation and to the practicality of the associated business models. In particular, the mechanisms are based on theoretical assumptions (e.g., perfect sharing of information) that may be hard toimplement and may result in business models (e.g., compensation payments) that may pose unacceptable business risks. This feasibility study therefore aims at determining technical as well as business feasibility of these economics-inspired instant trust approaches. We will study this question assuming a service provider scenario, and in collaboration with an entertainment application server provider SME. If successful, the project has the potential to open up the service provision market, allowing small and medium-sized enterprizes to break into these markets, while at the same time better protecting customers against one-sided terms and conditions.

这项可行性研究确定了 Huberman 和 Jurca 最近提出的受经济学启发的机制是否可以创建值得客户信任的在线服务提供业务，而无需依赖提供商的品牌或声誉。这些受经济学启发的“即时信任”方法的实际部署面临着严峻的挑战和未知因素，无论是在技术信息通信技术实施的可行性方面还是在相关商业模式的实用性方面。特别是，这些机制基于理论假设（例如，完美的信息共享），这些假设可能难以实现，并且可能导致商业模式（例如，补偿支付）带来不可接受的商业风险。因此，本可行性研究旨在确定这些受经济学启发的即时信任方法的技术和商业可行性。我们将假设服务提供商场景并与娱乐应用服务器提供商中小企业合作研究这个问题。如果成功，该项目有可能打开服务提供市场，允许中小企业打入这些市场，同时更好地保护客户免受片面条款和条件的影响。

项目成果

The case for dynamic security solutions in public cloud workflow deployments

公有云工作流程部署中动态安全解决方案的案例

• DOI: 10.1109/dsnw.2011.5958795
• 发表时间: 2011
• 作者: Mace J

Uncertainty and Uncertainty Tolerance in Service Provisioning

• DOI: 10.22667/jisis.2011.11.31.089
• 发表时间: 2011
• 期刊: J. Internet Serv. Inf. Secur.
• 作者: J. Abdullah;A. Moorsel

Uncertainty in Contract-based Service Provision

基于合同的服务提供的不确定性

• 发表时间: 2009
• 期刊: practice and Experience
• 作者: C Smith

A Community Knowledge Base for IT Security

IT 安全社区知识库

• DOI: 10.1109/mitp.2011.35
• 发表时间: 2011
• 期刊: IT Professional
• 影响因子: 2.6
• 作者: Fenz S

A Holistic Framework for Trust in Online Transactions

• DOI: 10.1111/j.1468-2370.2011.00311.x
• 发表时间: 2012-03
• 期刊: Microeconomics: Search; Learning; Information Costs & Specific Knowledge; Expectation & Speculation eJournal
• 作者: Feng Li;D. Pieńkowski;A. van Moorsel;Chris Smith