Healthy Humor Cancer Education Online Library for Deaf Community

描述(由申请人提供)：聋人社区在实现最佳健康方面面临着独特的语言和文化障碍，包括获得有效和有吸引力的健康信息，根据许多理论模型，这是行为改变的必要要素。我们为聋人社区制作和评估健康信息的经验表明，需要一种创新的方法来让他们参与并告知他们健康的选择。为了吸引聋人社区获得健康信息，我们建议开发一种新的基于互联网的健康交流类型，将观众提供的喜剧视频与专家的健康行为改变信息(消息三明治)相结合。该网站图书馆具有Web 2.0功能，还将使卫生专业人员能够将视频用于其他用途。对几个视频三明治的初步概念测试受到聋人观众的热烈欢迎，并立即产生了健康知识、寻求信息的意图和行为改变意图的增加。这项第一阶段的研究将磨练三明治的概念，并制作和评估一个原型库，目标是为聋人社区创建和评估一个功能齐全、可扩展的健康幽默网站库(第二阶段)。通过尽可能地利用现有的健康内容，并让观众创作与健康相关的喜剧，这种方法承诺显著节省成本，并对用户和赞助商都具有巨大的吸引力。这款应用程序在四个方面具有创新性：1)健康幽默产品概念，将笑话与健康信息相结合，以吸引难以接触到的受众，并促进更多人接触健康信息。2)服务对象--对于聋人群体来说，不依赖语音的通信技术是一种必需品，而不是选项。因此，我们将目标对准我们认为服务最少但技术最先进的少数群体，以评估其可行性。3)广泛的公共卫生适用性--创建一种可扩展且适用于所有健康差距社区的产品。4)参与式技术我们正在设计这种新型的健康传播，以充分利用Web 2.0新媒体技术，特别是社交网络和用户生成的内容，这反过来又给聋人社区，最终给许多服务不足的社区，一个强大的声音，一种主人翁意识，以及一个获得更大社会支持的工具。商业可行性来自：1)开发一种新的、创新的健康传播类型，适用于广泛的人群；2)对严肃话题注入的幽默的市场吸引力以及这一组合可能产生的轰动；以及3)对赞助商、广告商和合作伙伴的相应吸引力，这些赞助商、广告商和合作伙伴渴望通过他们的产品和服务接触到相同的人群。该项目将充分利用ResearchWorks的健康传播专业知识与加州大学圣迭戈分校与聋人社区的癌症预防工作之间的重大协同作用，以具有成本效益，并最大限度地影响这一重要人群的健康。叙述：为了吸引服务严重不足的聋人社区获得关于癌症预防和早期发现的可靠信息，我们建议开发一种新的基于互联网的健康交流类型，将观众提供的喜剧视频与专家的健康行为改变信息(消息三明治)相结合。该应用程序在产品概念(将笑话与健康信息相结合)、服务对象(技术先进的少数群体社区)、公共卫生适用性(可针对所有健康差距社区定制)和参与式技术(Web 2.0功能，特别是社交网络和用户生成的内容)方面具有创新性。网站图书馆将增加对健康信息的选择性接触，并产生健康知识、信息寻求和行为改变意图，以改善健康并减少这一服务不足人群的健康差距。

DESCRIPTION (provided by applicant): The Deaf community faces unique linguistic and cultural barriers to optimal health, including access to effective and appealing health messages, a necessary element of behavioral change according to many theoretical models. Our experience producing and evaluating health communications for the Deaf community revealed the need for an innovative approach to engage and inform them about healthy choices. To attract the Deaf community to health information, we propose to develop a new genre of Internet-based health communications that combines viewer-supplied comedy videos with expert health behavior change messages (message sandwiches). The website library, designed with Web 2.0 functionality, will also enable health professionals to utilize the videos for alternate uses. Preliminary concept testing of several video sandwiches was enthusiastically received by Deaf audiences and generated immediate increases in health knowledge, information-seeking intent, and behavior change intent. This Phase One study will hone the sandwich concept and produce and evaluate a prototype library with the goal of creating and evaluating a fully functioning and scalable Healthy Humor website library for the Deaf community (Phase II). By utilizing existing health content whenever possible and having viewers create the health-related comedy, the approach promises significant cost savings and substantial appeal to both users and sponsors. This application is innovative in four ways: 1) The Healthy Humor product concept the notion of combining jokes with health messages to attract a hard to reach audience and facilitate greater exposure to health information. 2) The population being served - for the Deaf community, non-voice dependent communication technology is a necessity, not an option. We are therefore targeting what we believe is the most underserved yet technologically advanced minority community in order to assess feasibility. 3) The broad public health applicability - Creating a product that is scalable and relevant to all communities with health disparities. 4) The participatory technology we are designing this new breed of Health Communication to take full advantage of Web 2.0 new media technology, especially social networking and user-generated content, which in turn gives the Deaf community, and ultimately many underserved communities, a powerful voice, a sense of ownership, and a vehicle for greater social support. The commercial viability stems from: 1) Developing a new and innovative genre of health communication that has applicability to a broad array of populations, 2) The market appeal of humor injected into serious topics and the buzz that the combination is likely to create, and 3) The corresponding appeal to sponsors, advertisers and partners eager to reach the same populations with their products and services. This project will take full advantage of the significant synergy between ResearchWorks' health communication expertise and UCSD's cancer prevention work with the Deaf community to be cost effective and to maximize our impact on the health of this important population. NARRATIVE: To attract the vastly underserved Deaf community to reliable information about cancer prevention and early detection, we propose to develop a new genre of Internet-based health communications that combines viewer-supplied comedy videos with expert health behavior change messages (message sandwiches). This application is innovative in terms of the product concept (combining jokes with health messages), the population being served (technologically advanced minority community), public health applicability (can be tailored to all communities with health disparities), and participatory technology (Web 2.0 functionality, especially social networking and user-generated content). The website library will increase selective exposure to health messages, and generate health knowledge, information seeking, and behavior change intent, in order to improve health and reduce health disparities in this underserved population.