Ubiquitous Mobile Multimedia for Environmental Public Health Outreach and Social
用于环境公共卫生外展和社会的无处不在的移动多媒体
基本信息
- 批准号:7909940
- 负责人:
- 金额:$ 9.89万
- 依托单位:
- 依托单位国家:美国
- 项目类别:
- 财政年份:2010
- 资助国家:美国
- 起止时间:2010-08-13 至 2012-03-31
- 项目状态:已结题
- 来源:
- 关键词:AccountingAddressAdoptionAdultAfrican AmericanAwarenessBehaviorBusinessesCar PhoneCellsCellular PhoneCommunicationCommunications MediaCommunitiesCommunity OutreachComplementComputer LiteracyComputer softwareComputersCountryDataDentistryDevelopmentDevicesDiseaseEducationEffectivenessElectronic MailEmergency SituationEnrollmentEnvironmental ExposureEnvironmental HealthEquipmentEventFamilyFocus GroupsFriendsGoalsGrowthHazard AssessmentHealthHispanicsHuman ResourcesInformation CentersInstructionInternetInterventionLearningMarketingMedicineModalityModelingMultimediaNational Institute of Environmental Health SciencesNatureNew JerseyNewsletterOnline SystemsParticipantPerformancePhasePrivacyProviderPublic HealthPublic Health SchoolsReactionResearchResearch PersonnelResourcesRestSanitationScientistServicesSlideSmall Business Technology Transfer ResearchSocioeconomic StatusSoftware ToolsSolutionsSystemTechnologyTelephoneTestingTextTimeTrainingTraining ProgramsTranslatingUnited StatesUniversitiesViralVisualWireless TechnologyWorkabstractinganimationbasecareercostdemographicsdesigndigitalemergency service responderexpectationexperiencehazardinterestinteroperabilitymeetingsoutreachoutreach programpeerprototypepublic health relevancesocialsocial groupsocial networking websitetoolusabilityweb-based social networking
项目摘要
DESCRIPTION (provided by applicant): Project Abstract: Most adults with access to the Internet have used it to search for health information, and half of these queries are for friends or family of the searcher. Unfortunately, access to the Internet varies by socioeconomic status, hence the well quantified "digital divide:" 65% of white adults in the United States searched online for health information in 2008 versus 51% of African Americans and 44% of Hispanics. An alternate mechanism with which to convey visual content (e.g., pictures, animations, and videos) is the ubiquitous cell phone, and demographics with less access to the Internet tend to be more frequent users of mobile multimedia: 54% of white adults use multimedia messaging on their phones, versus 56% of African Americans and 76% of Hispanics. Multimedia messaging between friends and family is the fastest growing data service on cell phones and the second most invoked (text messaging being the first), but it is not used as a communications medium on which to deliver health information due to technical barriers that include instructional design constraints and a lack of device and wireless carrier interoperability. The proposed STTR Phase I effort will investigate the feasibility of using mobile multimedia for health outreach, the appeal of multimedia messaging to health outreach users, and its effectiveness in facilitating the sharing of health outreach information among social groups. The effort focuses on differences between multimedia messaging and traditional web-based outreach, including the personal nature of mobile devices, user acceptance of pushed content, and the cost to a web-based outreach program of repurposing content and maintaining wireless opt-in enrollment. The effort will also investigate the potential of outreach recipients to disseminate health outreach through peer-to-peer forwarding of multimedia messages, and posting multimedia messages on social websites (e.g., Twitter and Facebook). The ability of a public health outreach program to send multimedia to any (opted-in) cell phone, and the ability of any user to post multimedia content on a social network web site from any cell phone, require technical solutions to the current lack of interoperability. In order to conduct field tests within the Phase I period of performance, the proposed effort builds upon two ongoing projects: the Community Outreach and Education Core (COEC) at the University of Medicine and Dentistry of New Jersey (UMDNJ) and Cell Podium's Just-In- Time Training for Emergency Incidents System (JITTEIS). COEC translates research information from the Center for Environmental Exposures and Disease (CEED), an NIEHS Environmental Health Sciences Core Center, into tools and resources for community stakeholders. The goals of COEC are to (1) develop partnerships with community stakeholders to translate and disseminate CEED research information; (2) enhance the dialogue on environmental health issues between community stakeholders and CEED researchers; (3) increase awareness and understanding of environmental health research; and (4) promote environmental health research as a career option. JITTEIS is a training technology being developed under the NIEHS Worker Education and Training Program that serves skilled support personnel (SSP, e.g., carpenters, ironworkers, sanitation workers) deployed to aid first responders in emergency incidents. SSP are often exposed to the same hazards as first responders, but lack formal instruction in hazard assessment and the use of personal protective equipment. When SSP are deployed to an incident, JITTEIS sends brief relevant multimedia lessons to their cell phones in the form of multimedia messages. JITTEIS works with the SSP's existing cell phone, carrier, and wireless subscription plan, and does not require the SSP to change any settings in the phone or account, install any software, or browse for content. The proposed effort adapts JITTEIS technology to community outreach and education at the COEC, and assesses this new outreach medium with COEC stakeholders. Mobile multimedia will complement COEC's current dissemination of CEED research by providing COEC's target audiences with timely and regular access to CEED research information well beyond the annual COEC events, even if the user has no computer experience. Any user will be able to opt in and select specific topics of interest. As COEC develops information on CEED research and community events, this technology will push it onto users' phones in the form of easily assimilated multimedia. At any time, the user can view the content, forward it to the mobile devices or email of friends and family, and post it on any social networking site, thereby leveraging communications among peers to increase the audience footprint of the outreach messages.
PUBLIC HEALTH RELEVANCE: Demographics underserved by the digital divide tend to be more frequent users of cell phone functionality that can convey and propagate health information. However, public health outreach in the United States does not exploit this communications medium, and the country overall lags behind the rest of the world in the adoption of cell phones in mobile learning. The proposed effort is a public application of mobile learning that addresses the technical interoperability and instructional design barriers that have previously impeded such services: the public at large will have access to appealing health outreach multimedia regardless of their cell phone. Unlike a web-based experience, the proposed messaging pushes theme-specific multimedia outreach to the phone without requiring the user to browse for it, and is easily forwarded by the user to his/her friends, family, and social websites, potentially accelerating the dissemination and coverage of public health outreach.
描述(由申请人提供): 项目摘要:大多数能够上网的成年人都使用互联网来搜索健康信息,其中一半的查询是针对搜索者的朋友或家人的。不幸的是,互联网的使用情况因社会经济地位而异,因此存在量化的“数字鸿沟”:2008 年,美国有 65% 的白人成年人在网上搜索健康信息,而非洲裔美国人和西班牙裔美国人的这一比例为 51% 和 44%。传达视觉内容(例如图片、动画和视频)的另一种机制是无处不在的手机,而较少接触互联网的人群往往更频繁地使用移动多媒体:54% 的白人成年人在手机上使用多媒体消息,而非洲裔美国人和西班牙裔美国人的这一比例为 56% 和 76%。朋友和家人之间的多媒体消息传递是手机上增长最快的数据服务,也是第二大被调用的服务(短信是第一),但由于技术障碍(包括教学设计限制以及缺乏设备和无线运营商互操作性),它没有被用作传递健康信息的通信媒介。拟议的 STTR 第一阶段工作将调查使用移动多媒体进行健康外展的可行性、多媒体消息对健康外展用户的吸引力及其促进社会群体之间共享健康外展信息的有效性。这项工作的重点是多媒体消息传递和传统的基于网络的外展之间的差异,包括移动设备的个人性质、用户对推送内容的接受程度,以及重新利用内容和维护无线选择加入注册的基于网络的外展计划的成本。这项工作还将调查外展接收者通过点对点转发多媒体消息以及在社交网站(例如 Twitter 和 Facebook)上发布多媒体消息来传播健康外展的潜力。公共卫生外展计划向任何(选择加入的)手机发送多媒体的能力,以及任何用户通过任何手机在社交网络网站上发布多媒体内容的能力,需要针对当前缺乏互操作性的技术解决方案。为了在第一阶段的绩效期间进行现场测试,拟议的工作建立在两个正在进行的项目的基础上:新泽西医学和牙科大学 (UMDNJ) 的社区外展和教育核心 (COEC) 和 Cell Podium 的紧急事件即时培训系统 (JITTEIS)。 COEC 将 NIEHS 环境健康科学核心中心环境暴露与疾病中心 (CEED) 的研究信息转化为社区利益相关者的工具和资源。 COEC 的目标是 (1) 与社区利益相关者建立伙伴关系,翻译和传播 CEED 研究信息; (2) 加强社区利益相关者和CEED研究人员之间关于环境健康问题的对话; (3) 提高对环境健康研究的认识和理解; (4) 促进环境健康研究作为一种职业选择。 JITTEIS 是根据 NIEHS 工人教育和培训计划开发的一项培训技术,为部署在紧急事件中为急救人员提供帮助的熟练支持人员(SSP,例如木匠、铁工、环卫工人)提供服务。 SSP 经常面临与急救人员相同的危险,但缺乏危险评估和个人防护设备使用方面的正式指导。当 SSP 部署到事件中时,JITTEIS 以彩信的形式向他们的手机发送简短的相关多媒体课程。 JITTEIS 可与 SSP 现有的手机、运营商和无线订阅计划配合使用,不需要 SSP 更改手机或帐户中的任何设置、安装任何软件或浏览内容。拟议的工作将 JITTEIS 技术应用于 COEC 的社区外展和教育,并与 COEC 利益相关者一起评估这种新的外展媒介。移动多媒体将补充COEC 当前CEED 研究的传播,即使用户没有计算机经验,COEC 的目标受众也能在年度COEC 活动之外及时、定期地访问CEED 研究信息。任何用户都可以选择加入并选择感兴趣的特定主题。随着 COEC 开发有关 CEED 研究和社区活动的信息,该技术将以易于吸收的多媒体形式将其推送到用户的手机上。用户可以随时查看内容,将其转发到朋友和家人的移动设备或电子邮件,并将其发布到任何社交网站上,从而利用同行之间的通信来增加外展消息的受众足迹。
公共健康相关性:由于数字鸿沟而服务不足的人口往往更频繁地使用可以传递和传播健康信息的手机功能。然而,美国的公共卫生外展并没有利用这种通信媒介,而且该国在移动学习中手机的采用方面总体落后于世界其他国家。拟议的工作是移动学习的公共应用,解决了以前阻碍此类服务的技术互操作性和教学设计障碍:广大公众无论使用什么手机都将能够访问有吸引力的健康外展多媒体。与基于网络的体验不同,所提议的消息传递将特定主题的多媒体外展推送到手机,而不需要用户浏览它,并且用户可以轻松转发到他/她的朋友、家人和社交网站,从而可能加速公共卫生外展的传播和覆盖。
项目成果
期刊论文数量(0)
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科研奖励数量(0)
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Cesar Bandera其他文献
Cesar Bandera的其他文献
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