Tobacco Packaging and Labeling Policies: Expanding the Evidence on Novel Policies

烟草包装和标签政策：扩大新政策的证据

• 批准号: 8408910
• 负责人: DAVID J HAMMOND
• 金额: $ 10.89万
• 依托单位: MEDICAL UNIVERSITY OF SOUTH CAROLINA
• 依托单位国家: 美国
• 资助国家: 美国
• 起止时间: 至
• 项目状态: 未结题
• 来源: https://reporter.nih.gov/project-details/8408910
• 关键词: Tobacco; Packaging; Labeling; Policies; Expanding

The primary goal of Project 2 is to build the evidence base in the area of tobacco packaging and labeling policies (Article 11 of the FCTC), in low, middle, and high income countries. Project 2 will complement the survey data described in Project 1 by collecting information directly from tobacco packages and by conducting experimental studies in "high-burden" ITC countries. Project 2 includes 4 sub-studies, each with a specific aim. Specific Aim 1 is to examine consumer perceptions of cigarette packaging design among youth and adults in 7 "high-burden" ITC countries: China, India, Bangladesh, Mexico, Republic of Korea, the United States, and Germany. Parallel experimental studies will be conducted in each of the 7 countries to examine the impact of brand descriptors (e.g., light, mild, smooth, slims) and brand imagery (e.g., colors and design) on perceptions of risk and brand appeal. Overall, the study seeks to identify potentially misleading information on cigarette packages and to evaluate the potential impact of "plain" packaging regulations. In Specific Aim 2, parallel experimental studies will be conducted with youth adults in the same 7 high-burden ITC countries to evaluate the impact of health warnings on tobacco packages. The study will examine the impact of three types of health warnings on health beliefs, message recall, and smoking susceptibility: text- only health warnings, pictorial warnings with graphic depictions of health effects, and pictorial warnings with personal testimonials. Specific Aim 3 will attempt to replicate the findings from the experimental studies in Aims 1 and 2 by integrating key measures from these studies into the population-based surveys in 7 low and middle-income ITC countries: Thailand, Malaysia, Uruguay, India, China, Mexico, and Bangladesh. Specific Aim 4 will document industry practices in cigarette packaging and their association with tobacco labeling policies. This study will systematically collect and analyze package design and descriptors from 50 leading cigarette brands in each of 20 countries, including all ITC countries. Each of the studies in Project 2 will focus upon potential similarities and differences between low,middle, and high income countries in industry practice and the effectiveness of labeling policiesa primary theme of this P01 application.

项目 2 的主要目标是在低收入、中等收入和高收入国家的烟草包装和标签政策（《烟草控制框架公约》第 11 条）领域建立证据基础。项目 2 将通过直接从烟草包装收集信息并在“高负担”ITC 国家进行实验研究来补充项目 1 中描述的调查数据。项目 2 包括 4 个子研究，每个子研究都有一个特定的目标。具体目标 1 是调查 7 个“高负担”ITC 国家（中国、印度、孟加拉国、墨西哥、韩国、美国和德国）的青少年和成人消费者对卷烟包装设计的看法。将在这 7 个国家中的每一个国家进行平行实验研究，以检验品牌描述符（例如轻、温和、光滑、苗条）和品牌形象（例如颜色和设计）对风险认知和品牌吸引力的影响。总体而言，该研究旨在识别卷烟包装上潜在的误导性信息，并评估“平装”包装法规的潜在影响。在具体目标2中，将对同一7个高负担的青少年进行平行实验研究 ITC 各国评估烟草包装上健康警语的影响。该研究将考察三种类型的健康警示对健康信念、信息回忆和吸烟易感性的影响：纯文字健康警示、带有健康影响图形描述的图片警示以及带有个人感言的图片警示。具体目标 3 将尝试将目标 1 和 2 中实验研究的结果纳入 7 个低收入和低收入国家的人口调查中，将这些研究的关键指标纳入其中。 中等收入 ITC 国家：泰国、马来西亚、乌拉圭、印度、中国、墨西哥和孟加拉国。具体目标 4 将记录卷烟包装的行业实践及其与烟草标签政策的关联。这项研究将系统地收集和分析 20 个国家/地区（包括所有 ITC 国家/地区）的 50 个领先卷烟品牌的包装设计和描述符。项目 2 中的每项研究都将重点关注低收入、中收入和高收入国家在行业实践中的潜在相似性和差异，以及标签政策的有效性（本 P01 应用程序的主要主题）。