Examining the Effects of Advertising, Packaging and Labeling on Perceptions, Use and Exposure of Combustible Tobacco Products

检查广告、包装和标签对可燃烟草产品的认知、使用和接触的影响

• 批准号: 10478088
• 负责人: CRISTINE D DELNEVO
• 金额: $ 373.01万
• 依托单位: UNIVERSITY OF PENNSYLVANIA
• 依托单位国家: 美国
• 财政年份: 2018
• 资助国家: 美国
• 起止时间: 2018-09-14 至 2024-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/10478088
• 关键词: Address; Advertisements; Advertising; American; Anniversary; Awareness; Behavior; Cigar; Cigarette; Color; Communication; Dangerousness; Data; Descriptor; Electronic cigarette; Exposure to; Future; Goals; Health; Image; Imagery; Incubators; Industry; Knowledge; Label; Leadership; Marketing; Outcome; Pennsylvania; Perception; Postdoctoral Fellow; Public Health; Regulation; Reporting; Research; Research Activity; Research Personnel; Risk; Science; Scientist; Site; Smokeless Tobacco; Smoking Behavior; Surgeon; Taste Perception; Time; Tobacco; Tobacco Industry; Tobacco Surveillance; Training; Universities; addiction; authority; career; cigarillos; combustible tobacco; falls; innovation; low nicotine content cigarette; multidisciplinary; next generation; pre-doctoral; response; risk perception; satisfaction; tobacco products; tobacco regulatory science; warning label; young adult

SUMMARY In 2014, the 50th Anniversary Report of the Surgeon General concluded that by far the greatest danger to public health is from cigarettes and other combustible products, including cigars. Indeed, on the tobacco risk continuum, combustible products (i.e., cigarettes, cigars) are substantially more dangerous to the user than non-combustible products (i.e., smokeless tobacco, e-cigarettes). Although use of these products is (or will likely be) influenced by many factors including taste and consumers' perceived satisfaction, product trial is undoubtedly conditional on consumers' awareness and perceptions about these products, factors that are influenced by how these products are marketed, packaged, and labeled, domains that fall under the FDA's regulatory authority. As such, the overarching goal of our TCORS is to accumulate a comprehensive and rigorous body of knowledge on the effects of tobacco communication, including advertising, marketing, packaging and labeling on regulatory-relevant outcomes of risk perceptions, use, behavior and exposure for combustible tobacco products, given their disproportional burden on public health. Together our projects will address research gaps on combustible tobacco products with respect to the impact of potentially misleading advertising claims, descriptors, labeling and packaging features, where there is limited and in some cases no empirical data currently available to inform relevant marketing and labeling regulations for these combusted products to protect public health. Projects 2 and 4 will examine the influence of marketing exposure to advertisements for combustible tobacco products, including their images and claims that may suggest reduced/modified risk. Tobacco advertisements are an important marketing vehicle that allows companies to prominently and creatively feature brand imagery and benefit claims, including those that might suggest modified risk. Projects 1 and 3 will examine the influence of marketing descriptors, coloring and warning labels of the tobacco pack. Tobacco packaging uniquely provides repeated opportunities to express brand image and implicitly convey brand attractiveness, quality and health appeals to consumers every time the product is used. Furthermore, as future regulation may move to restrict other marketing forms, the tobacco pack is likely to remain the “final communication vehicle” between the industry and consumers. All projects will be enhanced by highly multidisciplinary cores; the center is committed to conducting rigorous tobacco regulatory science.

概括 2014年，外科医生的50周年报告得出结论，到目前为止，最大的危险是 公共卫生来自文明和其他混合产品，包括文明。确实，关于烟草风险 连续体，混合产品（即香烟，雪茄）对用户的危险比 非耐燃产品（即无烟烟草，电子烟）。尽管使用这些产品（或者将 可能是）受许多因素的影响，包括品味和消费者的满意度，产品试验是 毫无疑问是为了消费者对这些产品的认识和看法，这些因素是 受这些产品的销售，包装和标签的影响，属于FDA的领域 监管机构。 因此，我们的TCOR的总体目标是积累一个全面而严格的身体 了解烟草交流的影响，包括广告，营销，包装和标签 关于风险感知，使用，行为和暴露于混合烟草的风险感知的结果 鉴于他们在公共卫生方面的伯恩伯恩（Burnen）不利。 我们的项目将解决有关影响的混合烟草产品的研究差距 有限 在某些情况下，目前尚无经验数据来为相关的营销和标签法规提供信息 这些燃烧产品以保护公共卫生。 项目2和4将研究营销暴露于广告混合烟草的影响 产品，包括其图像和可能表明风险降低/修改的索赔。烟草广告 是一款重要的营销工具，可让公司突出和创造性地以品牌图像为特色 并受益于索赔，包括可能建议修改风险的索赔。 项目1和3将检查营销描述符，烟草的着色和警告标签的影响 盒。烟草包装独特地提供了重复的机会来表达品牌形象并隐含 每次使用产品时，都会向消费者传达品牌吸引力，质量和健康。 此外，随着未来法规可能会限制其他营销形式，烟草包可能会 仍然是行业与消费者之间的“最终通信工具”。所有项目将通过 高度多学科的核心；该中心致力于进行严格的烟草监管科学。

项目成果

The impact of cigarette pack anti-littering messages.

• DOI: 10.1016/j.addbeh.2021.107184
• 发表时间: 2022-03
• 期刊: Addictive behaviors
• 影响因子: 4.4
• 作者: Morgan JC;Jeong M;Mendel-Sheldon J;Noar SM;Ribisl KM;Brewer NT
• 通讯作者: Brewer NT

Shedding 'light' on cigarette pack design: colour differences in product perceptions, use and exposure following the US descriptor ban.

• DOI: 10.1136/tobaccocontrol-2020-055886
• 发表时间: 2022-01
• 期刊: Tobacco control
• 影响因子: 5.2
• 作者: Mercincavage M;Albelda B;Mays D;Souprountchouk V;Giovenco DP;Audrain-McGovern J;Strasser AA
• 通讯作者: Strasser AA

Identifying message content to reduce vaping: Results from online message testing trials in young adult tobacco users.

• DOI: 10.1016/j.addbeh.2020.106778
• 发表时间: 2021-04
• 期刊: Addictive behaviors
• 影响因子: 4.4
• 作者: Villanti AC;LePine SE;West JC;Cruz TB;Stevens EM;Tetreault HJ;Unger JB;Wackowski OA;Mays D
• 通讯作者: Mays D

Impact of Graphic Warning Messages on Intentions to Use Alternate Tobacco Products.

• DOI: 10.1080/10810730.2020.1827097
• 发表时间: 2020-08-02
• 期刊: Journal of health communication
• 影响因子: 4.4
• 作者: Morgan JC;Sutton JA;Yang S;Cappella JN
• 通讯作者: Cappella JN

The "Organic" Descriptor and Its Association With Commercial Cigarette Health Risk Expectancies, Subjective Effects, and Smoking Topography: A Pilot Human Laboratory Study.

“有机”描述符及其与商业香烟健康风险预期、主观影响和吸烟地形的关联：一项试点人体实验室研究。

• DOI: 10.1093/ntr/ntab151
• 发表时间: 2022
• 期刊: Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco
• 作者: Pearson,JenniferL;Watanabe,Mika;Sanchez,Jennifer;Mann,Suman;Drake,Cara;Mercincavage,Melissa
• 通讯作者: Mercincavage,Melissa