Project 3: Influence of Cigarillo Packaging and Labeling on Young Adults

项目3：小雪茄包装和标签对年轻人的影响

• 批准号: 10478095
• 负责人: CRISTINE D DELNEVO
• 金额: $ 53.56万
• 依托单位: UNIVERSITY OF PENNSYLVANIA
• 依托单位国家: 美国
• 财政年份: 2018
• 资助国家: 美国
• 起止时间: 2018-09-14 至 2024-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/10478095
• 关键词: Address; Advertising; Affect; Belief; Black race; Cigar; Cigarette; Color; Complement; Data; Data Analyses; Descriptor; Elements; Empirical Research; Exposure to; Flavoring; Future; Goals; Health; Health Surveys; Image; Imagery; Label; Laboratories; Light; Marketing; Methods; Names; Nicotine Dependence; Peach; Perception; Policies; Population; Population Analysis; Population Assessment of Tobacco and Health; Prevalence; Public Health; Regulation; Research; Risk; Series; Smoke; Smoker; Smoking; Testing; Text; Time; Youth; age group; authority; base; cigarillos; combustible tobacco; communication behavior; evidence base; experimental study; falls; longitudinal analysis; risk perception; role model; tobacco advertising; tobacco products; tobacco regulatory science; warning label; young adult

PROJECT SUMMARY The extension of the FDA's regulatory authority to cigars through the 2016 Deeming Rule will now allow the FDA to regulate the labeling and marketing of cigars to protect public health. Cigar specific data is critically needed to inform the FDA's cigar-related marketing and labeling policies. As such, the goal of our project is to advance research on cigar packaging and labeling that may both facilitate and dissuade cigar use among young adults, a priority age group for tobacco regulatory science with the highest rates of cigar and cigarillo use, who also serve as important role models for youth. Using a series of complementary mixed methods studies (i.e., online exposure experiments, observational secondary data analyses, smoking lab study), we will study the effects of exposure to cigar packaging with varying warning labels (text and pictorial) and descriptors (flavors and potentially modified-risk claims) on cigar perceptions, use intentions, and use. Specifically, we aim to 1) test the effect of different cigarillo packaging features (descriptors, colors, presence of current warning labels) on perceptions and use intentions among 2400 young adult past year cigarillo smokers using a between subjects online experiment, 2) compare the effect of different text and pictorial warnings on cigarillo perceptions and use intentions among 1,800 young adults using an online experiment, and 3) evaluate exposure to cigar warnings in the population (and associations with cigar harm perceptions and use) over time via longitudinal analysis of the Population Assessment of Tobacco and Health (PATH) survey data. Lastly, in an exploratory smoking experiment, 100 young adult past 30 day cigarillo smokers will smoke non-flavored cigarillos placed in packaging with flavor descriptors, to independently examine the potential impact of packaging and descriptors on cigar ratings. Overall, this research will fit under the UPENN/Rutgers TCORS Integrative Theme of marketing, advertising and packaging of combusted tobacco products, and will directly address the FDA Center for Tobacco Products Scientific Domains of Marketing Influences, Communications and Behavior. The findings from this study may provide the FDA with evaluative information about policies implemented as a result of the Deeming Rule (e.g., new requirements expanding cigar text warnings) and also inform future FDA rulemaking on cigar flavoring, packaging descriptors, plain packaging, and pictorial warnings.

项目摘要 通过2016年的视线规则将FDA的监管权力扩展到雪茄，现在将允许 FDA规范雪茄的标签和营销以保护公共卫生。雪茄特定数据至关重要 需要告知FDA与雪茄有关的营销和标签政策。因此，我们项目的目标是 提前研究雪茄包装和标签，既可以促进又劝阻雪茄的使用 年轻人，烟草和雪茄率最高的烟草监管科学的优先年龄组 使用，也是青年的重要榜样。使用一系列补充混合方法 研究（即，在线暴露实验，观察性二级数据分析，吸烟实验室研究），我们将 研究带有不同警告标签（文字和图形）和描述符的雪茄包装的影响 （风味和潜在的风险索赔）关于雪茄的看法，使用意图和使用。具体来说，我们的目标 1）测试不同雪茄包装功能的效果（描述符，颜色，当前警告的存在 标签）关于看法和使用意图的2400名年轻成年年轻人吸烟者使用A 在受试者在线实验之间，2）比较不同文本和图形警告对雪茄的影响 使用在线实验中的1,800名年轻人之间的看法和使用意图，3）评估 随着时间的流逝，人口中的雪茄警告（以及与雪茄危害感知和使用的关联）随着时间的流逝 通过对烟草和健康（PATH）调查数据的人口评估的纵向分析。最后，在 一个探索性的吸烟实验，过去30天雪茄吸烟者将吸烟的100名年轻成年人会吸烟 将雪茄放在包装中带有风味描述符，以独立检查 雪茄等级的包装和描述符。总体而言，这项研究将适合Upenn/Rutgers TCORS 燃烧烟草产品的营销，广告和包装的综合主题，并将直接 探讨FDA烟草产品科学领域的营销影响，传播 和行为。这项研究的发现可能会为FDA提供有关政策的评估信息 由于认为规则（例如，扩大雪茄文本警告的新要求）以及 告知未来的FDA规则制定雪茄调味料，包装描述符，普通包装和图形 警告。