Examining the Effects of Advertising, Packaging and Labeling on Perceptions, Use and Exposure of Combustible Tobacco Products
检查广告、包装和标签对可燃烟草产品的认知、使用和接触的影响
基本信息
- 批准号:10251274
- 负责人:
- 金额:$ 381.98万
- 依托单位:
- 依托单位国家:美国
- 项目类别:
- 财政年份:2018
- 资助国家:美国
- 起止时间:2018-09-14 至 2023-08-31
- 项目状态:已结题
- 来源:
- 关键词:AddressAdvertisementsAdvertisingAmericanAnniversaryAwarenessBehaviorCigarCigaretteColorCommunicationDangerousnessDataDescriptorElectronic cigaretteExposure toFutureGoalsHealthImageImageryIncubatorsIndustryKnowledgeLabelLeadershipMarketingOutcomePennsylvaniaPerceptionPostdoctoral FellowPublic HealthRegulationReportingResearchResearch ActivityResearch PersonnelRiskScienceScientistSiteSmokeless TobaccoSmoking BehaviorSurgeonTaste PerceptionTimeTobaccoTobacco IndustryTobacco SurveillanceTrainingUniversitiesaddictionauthoritycareercigarilloscombustible tobaccofallsinnovationlow nicotine content cigarettemultidisciplinarynext generationpre-doctoralresponserisk perceptionsatisfactiontobacco productstobacco regulatory sciencewarning labelyoung adult
项目摘要
SUMMARY
In 2014, the 50th Anniversary Report of the Surgeon General concluded that by far the greatest danger to
public health is from cigarettes and other combustible products, including cigars. Indeed, on the tobacco risk
continuum, combustible products (i.e., cigarettes, cigars) are substantially more dangerous to the user than
non-combustible products (i.e., smokeless tobacco, e-cigarettes). Although use of these products is (or will
likely be) influenced by many factors including taste and consumers' perceived satisfaction, product trial is
undoubtedly conditional on consumers' awareness and perceptions about these products, factors that are
influenced by how these products are marketed, packaged, and labeled, domains that fall under the FDA's
regulatory authority.
As such, the overarching goal of our TCORS is to accumulate a comprehensive and rigorous body of
knowledge on the effects of tobacco communication, including advertising, marketing, packaging and labeling
on regulatory-relevant outcomes of risk perceptions, use, behavior and exposure for combustible tobacco
products, given their disproportional burden on public health.
Together our projects will address research gaps on combustible tobacco products with respect to the impact
of potentially misleading advertising claims, descriptors, labeling and packaging features, where there is limited
and in some cases no empirical data currently available to inform relevant marketing and labeling regulations
for these combusted products to protect public health.
Projects 2 and 4 will examine the influence of marketing exposure to advertisements for combustible tobacco
products, including their images and claims that may suggest reduced/modified risk. Tobacco advertisements
are an important marketing vehicle that allows companies to prominently and creatively feature brand imagery
and benefit claims, including those that might suggest modified risk.
Projects 1 and 3 will examine the influence of marketing descriptors, coloring and warning labels of the tobacco
pack. Tobacco packaging uniquely provides repeated opportunities to express brand image and implicitly
convey brand attractiveness, quality and health appeals to consumers every time the product is used.
Furthermore, as future regulation may move to restrict other marketing forms, the tobacco pack is likely to
remain the “final communication vehicle” between the industry and consumers. All projects will be enhanced by
highly multidisciplinary cores; the center is committed to conducting rigorous tobacco regulatory science.
总结
项目成果
期刊论文数量(0)
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专利数量(0)
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{{ truncateString('CRISTINE D DELNEVO', 18)}}的其他基金
Rutgers Center of Excellence in Rapid Surveillance of Tobacco
罗格斯大学烟草快速监测卓越中心
- 批准号:
10624554 - 财政年份:2023
- 资助金额:
$ 381.98万 - 项目类别:
Adoption, diffusion, and implementation of Tobacco 21 policies to address health disparities
采用、推广和实施烟草 21 政策以解决健康差异
- 批准号:
10208817 - 财政年份:2018
- 资助金额:
$ 381.98万 - 项目类别:
Project 3: Influence of Cigarillo Packaging and Labeling on Young Adults
项目3:小雪茄包装和标签对年轻人的影响
- 批准号:
10251278 - 财政年份:2018
- 资助金额:
$ 381.98万 - 项目类别:
Examining the Effects of Advertising, Packaging and Labeling on Perceptions, Use and Exposure of Combustible Tobacco Products
检查广告、包装和标签对可燃烟草产品的认知、使用和接触的影响
- 批准号:
10478088 - 财政年份:2018
- 资助金额:
$ 381.98万 - 项目类别:
Adoption, diffusion, and implementation of Tobacco 21 policies to address health disparities
采用、推广和实施烟草 21 政策以解决健康差异
- 批准号:
10445038 - 财政年份:2018
- 资助金额:
$ 381.98万 - 项目类别:
Project 3: Influence of Cigarillo Packaging and Labeling on Young Adults
项目3:小雪茄包装和标签对年轻人的影响
- 批准号:
10478095 - 财政年份:2018
- 资助金额:
$ 381.98万 - 项目类别:
Physicians' Perceptions, Attitudes, and Communication of E-cigarettes (PACE)
医生对电子烟的看法、态度和沟通 (PACE)
- 批准号:
9929351 - 财政年份:2015
- 资助金额:
$ 381.98万 - 项目类别:
Measurement of Tobacco Use among South Asians in the U.S.
美国南亚人烟草使用情况的测量
- 批准号:
8302800 - 财政年份:2012
- 资助金额:
$ 381.98万 - 项目类别:
Measurement of Tobacco Use among South Asians in the U.S.
美国南亚人烟草使用情况的测量
- 批准号:
8700997 - 财政年份:2012
- 资助金额:
$ 381.98万 - 项目类别:
Measurement of Tobacco Use among South Asians in the U.S.
美国南亚人烟草使用情况的测量
- 批准号:
8543665 - 财政年份:2012
- 资助金额:
$ 381.98万 - 项目类别:
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