Project 3: Influence of Cigarillo Packaging and Labeling on Young Adults

项目3：小雪茄包装和标签对年轻人的影响

• 批准号: 10251278
• 负责人: CRISTINE D DELNEVO
• 金额: $ 55.97万
• 依托单位: UNIVERSITY OF PENNSYLVANIA
• 依托单位国家: 美国
• 财政年份: 2018
• 资助国家: 美国
• 起止时间: 2018-09-14 至 2023-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/10251278
• 关键词: Address; Advertising; Affect; Belief; Cigar; Cigarette; Color; Complement; Data; Data Analyses; Descriptor; Elements; Empirical Research; Exposure to; Flavoring; Future; Goals; Health; Health Surveys; Image; Imagery; Label; Laboratories; Light; Marketing; Methods; Names; Nicotine Dependence; Peach; Perception; Policies; Population; Population Analysis; Population Assessment of Tobacco and Health; Prevalence; Public Health; Regulation; Research; Risk; Series; Smoke; Smoker; Smoking; Testing; Text; Time; Youth; age group; authority; base; cigarillos; combustible tobacco; communication behavior; evidence base; experimental study; falls; longitudinal analysis; risk perception; role model; tobacco advertising; tobacco products; tobacco regulatory science; warning label; young adult

PROJECT SUMMARY The extension of the FDA's regulatory authority to cigars through the 2016 Deeming Rule will now allow the FDA to regulate the labeling and marketing of cigars to protect public health. Cigar specific data is critically needed to inform the FDA's cigar-related marketing and labeling policies. As such, the goal of our project is to advance research on cigar packaging and labeling that may both facilitate and dissuade cigar use among young adults, a priority age group for tobacco regulatory science with the highest rates of cigar and cigarillo use, who also serve as important role models for youth. Using a series of complementary mixed methods studies (i.e., online exposure experiments, observational secondary data analyses, smoking lab study), we will study the effects of exposure to cigar packaging with varying warning labels (text and pictorial) and descriptors (flavors and potentially modified-risk claims) on cigar perceptions, use intentions, and use. Specifically, we aim to 1) test the effect of different cigarillo packaging features (descriptors, colors, presence of current warning labels) on perceptions and use intentions among 2400 young adult past year cigarillo smokers using a between subjects online experiment, 2) compare the effect of different text and pictorial warnings on cigarillo perceptions and use intentions among 1,800 young adults using an online experiment, and 3) evaluate exposure to cigar warnings in the population (and associations with cigar harm perceptions and use) over time via longitudinal analysis of the Population Assessment of Tobacco and Health (PATH) survey data. Lastly, in an exploratory smoking experiment, 100 young adult past 30 day cigarillo smokers will smoke non-flavored cigarillos placed in packaging with flavor descriptors, to independently examine the potential impact of packaging and descriptors on cigar ratings. Overall, this research will fit under the UPENN/Rutgers TCORS Integrative Theme of marketing, advertising and packaging of combusted tobacco products, and will directly address the FDA Center for Tobacco Products Scientific Domains of Marketing Influences, Communications and Behavior. The findings from this study may provide the FDA with evaluative information about policies implemented as a result of the Deeming Rule (e.g., new requirements expanding cigar text warnings) and also inform future FDA rulemaking on cigar flavoring, packaging descriptors, plain packaging, and pictorial warnings.

项目摘要 通过2016年的推定规则，FDA的监管权力扩展到雪茄，现在将允许 FDA将对雪茄的标签和营销进行监管，以保护公众健康。具体的数据至关重要， 需要告知FDA的雪茄相关的营销和标签政策。因此，我们项目的目标是 推进雪茄包装和标签的研究，既可以促进和劝阻雪茄的使用， 年轻人是烟草监管科学的重点年龄组，雪茄和小雪茄的比例最高 他们也是青年人的重要榜样。使用一系列互补的混合方法 研究（即，在线暴露实验，观察性次要数据分析，吸烟实验室研究），我们将 研究暴露于带有不同警告标签（文字和图片）和描述符的雪茄包装的影响 （口味和潜在的修改风险索赔）对雪茄的看法，使用意图和使用。具体来说，我们的目标是 1）测试不同的小雪茄包装特征（描述符、颜色、当前警告的存在）的效果 标签）的看法和使用意向的2400名年轻成年人过去一年雪茄吸烟者使用 2）比较不同文字和图片警告对小雪茄的影响 使用在线实验的1，800名年轻人的感知和使用意图，以及3）评估 随着时间的推移，人群暴露于雪茄警告（以及与雪茄危害认知和使用的关联） 通过对烟草与健康人口评估调查数据的纵向分析。最后，在 一个探索性的吸烟实验，100名年轻的成年人过去30天的雪茄吸烟者将吸烟非香料 小雪茄放在包装与风味描述符，独立检查的潜在影响， 包装和雪茄等级的描述。总的来说，这项研究将符合UPENN/Rutgers TCORS 综合主题的营销，广告和包装的燃烧烟草产品，并将直接 在FDA烟草制品中心发表演讲营销影响、传播的科学领域 和行为。这项研究的结果可以为FDA提供有关政策的评估信息 作为认定规则的结果而实现（例如，新的要求扩大雪茄文本警告）， 告知未来FDA关于雪茄香料、包装描述符、普通包装和图案的规则制定 警告.