Project 3: Influence of Cigarillo Packaging and Labeling on Young Adults

项目3：小雪茄包装和标签对年轻人的影响

• 批准号: 10251278
• 负责人: CRISTINE D DELNEVO
• 金额: $ 55.97万
• 依托单位: UNIVERSITY OF PENNSYLVANIA
• 依托单位国家: 美国
• 财政年份: 2018
• 资助国家: 美国
• 起止时间: 2018-09-14 至 2023-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/10251278
• 关键词: Address; Advertising; Affect; Belief; Cigar; Cigarette; Color; Complement; Data; Data Analyses; Descriptor; Elements; Empirical Research; Exposure to; Flavoring; Future; Goals; Health; Health Surveys; Image; Imagery; Label; Laboratories; Light; Marketing; Methods; Names; Nicotine Dependence; Peach; Perception; Policies; Population; Population Analysis; Population Assessment of Tobacco and Health; Prevalence; Public Health; Regulation; Research; Risk; Series; Smoke; Smoker; Smoking; Testing; Text; Time; Youth; age group; authority; base; cigarillos; combustible tobacco; communication behavior; evidence base; experimental study; falls; longitudinal analysis; risk perception; role model; tobacco advertising; tobacco products; tobacco regulatory science; warning label; young adult

PROJECT SUMMARY The extension of the FDA's regulatory authority to cigars through the 2016 Deeming Rule will now allow the FDA to regulate the labeling and marketing of cigars to protect public health. Cigar specific data is critically needed to inform the FDA's cigar-related marketing and labeling policies. As such, the goal of our project is to advance research on cigar packaging and labeling that may both facilitate and dissuade cigar use among young adults, a priority age group for tobacco regulatory science with the highest rates of cigar and cigarillo use, who also serve as important role models for youth. Using a series of complementary mixed methods studies (i.e., online exposure experiments, observational secondary data analyses, smoking lab study), we will study the effects of exposure to cigar packaging with varying warning labels (text and pictorial) and descriptors (flavors and potentially modified-risk claims) on cigar perceptions, use intentions, and use. Specifically, we aim to 1) test the effect of different cigarillo packaging features (descriptors, colors, presence of current warning labels) on perceptions and use intentions among 2400 young adult past year cigarillo smokers using a between subjects online experiment, 2) compare the effect of different text and pictorial warnings on cigarillo perceptions and use intentions among 1,800 young adults using an online experiment, and 3) evaluate exposure to cigar warnings in the population (and associations with cigar harm perceptions and use) over time via longitudinal analysis of the Population Assessment of Tobacco and Health (PATH) survey data. Lastly, in an exploratory smoking experiment, 100 young adult past 30 day cigarillo smokers will smoke non-flavored cigarillos placed in packaging with flavor descriptors, to independently examine the potential impact of packaging and descriptors on cigar ratings. Overall, this research will fit under the UPENN/Rutgers TCORS Integrative Theme of marketing, advertising and packaging of combusted tobacco products, and will directly address the FDA Center for Tobacco Products Scientific Domains of Marketing Influences, Communications and Behavior. The findings from this study may provide the FDA with evaluative information about policies implemented as a result of the Deeming Rule (e.g., new requirements expanding cigar text warnings) and also inform future FDA rulemaking on cigar flavoring, packaging descriptors, plain packaging, and pictorial warnings.

项目总结 通过2016年的考虑规则将FDA的监管权力扩展到雪茄，现在将允许 FDA将规范雪茄的标签和营销，以保护公众健康。雪茄特有的数据至关重要 需要告知FDA的雪茄相关营销和标签政策。因此，我们项目的目标是 进一步研究雪茄包装和标签，以促进和劝阻雪茄的使用 年轻人，烟草监管科学的优先年龄段，雪茄和雪茄的比率最高 他们也是青年的重要榜样。使用一系列互补的混合方法 研究(即，在线暴露实验、观察二次数据分析、吸烟实验室研究)，我们将 研究使用不同的警告标签(文本和图片)和描述符的雪茄包装的影响 (口味和可能修改的风险声明)对雪茄的感知、使用意图和使用。具体来说，我们的目标是 1)测试不同雪茄包装特征(描述符、颜色、是否存在当前警告)的效果 标签)对过去一年2400名年轻成年雪茄吸烟者使用 受试者之间的在线实验，2)比较不同文字和图片警示对雪茄的影响 通过在线实验，对1800名年轻人的感知和使用意图进行评估 随着时间的推移，暴露在人群中的雪茄警告(以及与雪茄危害认知和使用的关联) 通过纵向分析人群烟草与健康评估(PATH)调查数据。最后，在 一项探索性吸烟实验，100名超过30天的年轻成年雪茄吸烟者将吸烟不加香料 在包装中放置雪茄与香味描述符，以独立检查潜在的影响 雪茄等级的包装和描述。总体而言，这项研究将适用于宾夕法尼亚大学/罗格斯大学TCORS 营销、广告和燃烧烟草产品包装的综合主题，并将直接 在FDA烟草产品科学领域的营销影响、交流方面发表演讲 和行为。这项研究的发现可能会为FDA提供有关政策的评估信息 作为考虑规则的结果而实施(例如，扩展雪茄文本警告的新要求)以及 通知FDA未来关于雪茄调味品、包装描述符、普通包装和图片的规则制定 警告。