Pass the Popcorn: Children's perceptions of 'obesogenic' culture in movies

描述（由申请人提供）：儿童从各种各样的影响中接受有关适当饮食、锻炼和态度的文化信息，可能包括家庭、朋友、学校、宗教机构和电子文化（电视、电影和视频游戏）。儿童电影是世界上儿童文化的一个重要来源。孩子们可以接触到许多电影，并且有能力一遍又一遍地观看它们，这对来自少数民族背景的孩子来说，每天都有很大的接触机会。这些电影为全国甚至全世界的同龄儿童广泛分享的规范行为和经历提供了线索。先前的研究已经确定了电影中负面健康信息的普遍性和影响，特别是吸烟、性行为和饮酒。我们的研究小组对电影进行了初步研究，发现票房最高的G级和pg级电影将不健康的饮食和久坐不动视为常态，同时嘲笑超重的角色。因此，对肥胖的描述受到谴责，将不健康的食物和运动选择描述为积极的。然而，关于儿童如何从文化中解读这些信息的研究却很少。理解儿童电影中与健康相关的线索的制作、传播和接收是一项跨学科的任务。我们计划整合一个跨学科的团队，以视觉文化、认知和临床心理学、媒体研究、文化社会学、精神病学、公共卫生、儿科和肥胖等领域的专业知识为基础，开展有关文化、健康和福祉的基本社会和行为研究。我们还提出了一个项目作为开发重要的、可翻译的度量方法的案例研究。具体目标是：1.；建立一个跨学科的研究团队，通过协同工作，超越学科界限，专注于视觉文化与儿童关于饮食，活动，肥胖和耻辱的认知加工之间的关系，以促进对行为和社会系统本质的认识；2. 开发一个跨学科的概念模型、研究方法和测量策略，以评估儿童在儿童电影中观察到的关于饮食和活动行为、肥胖和对体重状况的污名（即，儿童看到了什么？）3. 制定测量策略，以确定这些线索如何影响有关饮食、活动和体重状况的态度和意图（即，儿童所看到的如何影响他们对这些信息的解释和计划行动？）。

DESCRIPTION (provided by applicant): Children receive cultural messages about appropriate eating, exercise, and attitudes from a variety of influences, likely including family, friends, schools, religious institutions, and electronic culture (television, movies, and video games). One important source of culture in the world for children is children's movies. Children have access to many movies and the ability to view them over and over again, contributing to significant daily exposure, more for children from minority backgrounds. These movies provide cues to normative behavior and experiences widely shared among similar-age children nationally and even worldwide. Prior research has established the prevalence and influence of negative health messages in movies, especially smoking, sexual behavior, and alcohol use. Our team's preliminary work has examined movies and found top-grossing G- and PG-rated movies depict unhealthy eating and sedentary activity as the norm, while simultaneously mocking overweight characters. The presentation of obesity, therefore, is condemning with the depiction of unhealthy food and exercise choices as positive. Research examining how children interpret these messages from culture, however, is scant. Understanding the production, transmission, and reception of health-related cues from children's movies is an inherently trans-disciplinary task. We plan to integrate a trans-disciplinary team that builds upon expertise in visual culture, cognitive and clinical psychology, media studies, cultural sociology, psychiatry, public health, pediatrics, and obesity that will be well poised to conduct basic social and behavioral research on culture, health, and wellbeing. We also propose a project as a case study for developing important, translatable measures. Specific aims are: 1. To build a trans-disciplinary research team that transcends disciplinary boundaries through synergistic work to focus on the relationship between visual culture and children's cognitive processing about eating, activity, obesity, and stigma to contribute to knowledge about the nature of behavioral and social systems; 2. To develop a trans-disciplinary conceptual model, research methods, and measurement strategies to assess what children observe in children's movies about eating and activity behaviors, obesity, and stigma about weight status (i.e., what do children see?); 3. To develop measurement strategies to determine how these cues might affect attitudes and intentions with regard to eating, activity, and weight status (i.e., how does what children see affect how they interpret and plan to act on these messages?).