E-Cigarette Vaping in Advertising Portrayals and Behavioral Outcomes Research (E-VAPOR Study)

广告描绘和行为结果研究中的电子烟电子烟（E-VAPOR 研究）

• 批准号: 9318651
• 负责人: Andy SL Tan
• 金额: $ 13.61万
• 依托单位: HARVARD SCHOOL OF PUBLIC HEALTH
• 依托单位国家: 美国
• 财政年份: 2017
• 资助国家: 美国
• 起止时间: 2017-04-13 至 2019-03-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/9318651
• 关键词: Acute; Address; Advertisements; Advertising; Antismoking; Area; Breathing; Cigarette; Cigarette Smoker; Cues; Data; Desire for food; Development; Devices; Disease; Electronic cigarette; Exhalation; Experimental Designs; Exposure to; Future; Goals; Happiness; Health Campaign; Health Communication; High Prevalence; Image; Industry; Intervention; Knowledge; Label; Link; Marketing; Measures; Nature; Nicotine; Outcome; Outcomes Research; Participant; Perception; Policies; Public Health; Radio; Randomized; Regulation; Research; Research Priority; Risk; Sampling; Smoke; Smoker; Smoking; Smoking Behavior; Television; Testing; Tobacco; Tobacco Dependence; Tobacco Industry; United States National Institutes of Health; Youth; aged; base; behavioral outcome; cigarette advertising; cigarette smoking; cue reactivity; design; experimental study; innovation; instrument; interest; mortality; novel; programs; response; smoking cessation; smoking prevalence; theories; tobacco advertising; tobacco regulatory science; toxicant; vaping; vapor; young adult

PROJECT SUMMARY Portrayals of vaping in televised e-cigarettes ads, which are currently unregulated and broadcast widely, could adversely impact young adult smokers’ use of conventional cigarettes by triggering urges to smoke, and more intensive smoking behaviors. There is little known about the causal links between exposure to vaping images in e-cigarette ads, urge to smoke a conventional cigarette, and objective measures of conventional cigarette smoking intensity. This lack of knowledge impedes efforts to protect young adults, who have the highest prevalence of dual-use of cigarettes and e-cigarettes (current smokers who also use e-cigarettes) and are the primary target of e-cigarette advertising. Our long-term goal is to generate more effective strategies to reduce smoking among young adults who have the highest prevalence of smoking. The objective of this study, which is the next step toward this goal, is to identify key factors within tobacco advertising that influence young adult smoking in order to inform targeted interventions. Our central hypothesis is that vaping portrayals have similar effects as smoking cues on urge to smoke and can promote more intensive smoking among young adult smokers. Our rationale for this hypothesis is based on cue reactivity research and theory. To test this hypothesis, we will conduct a randomized controlled experiment among young adult dual-users (current smokers who also vape) aged 21-30 years. Participants will be randomly assigned to one of 3 video conditions to view: 1) e-cigarette ads containing vaping portrayals, 2) control e-cigarette ads edited to remove vaping portrayals, or 3) control neutral videos. Our specific aims are to demonstrate the causal link between vaping portrayals in e-cigarette ads and subjective measures of urge to smoke among dual-users (QSU-brief) (Aim 1) and demonstrate the causal link between vaping portrayals in e-cigarette ads and objective measures of smoking intensity based on puffing topography measures (Aim 2). The proposed research is innovative because it will be the first to apply a randomized controlled experiment to directly observe smoking behavior within the e-cigarette cue reactivity research paradigm, itself a newly emerging area of inquiry. This research is significant because it will provide the first causal evidence to examine whether specific content within e- cigarette ads directly increases smoking behavior among young adults, which addresses a priority research interest of the NIH-FDA Tobacco Regulatory Science Program (the impact of tobacco marketing). Impact: The successful completion of this study will provide evidence to determine whether vaping portrayals in e-cigarette ads promote smoking among young adults. This evidence will support the development and implementation of policy interventions, including advertising restrictions, as well as anti-smoking health communication campaigns that would mitigate harm to public health from e-cigarette ads.

项目总结 目前不受监管并广泛传播的电视电子烟广告中对蒸发的描述可能会 通过引发吸烟冲动，对年轻成年吸烟者使用传统香烟产生不利影响，以及更多 严重吸烟行为。关于接触蒸发图像之间的因果联系，人们知之甚少 在电子烟广告中，催促抽一支传统香烟，客观衡量传统香烟 吸烟强度。这种知识的缺乏阻碍了保护年轻人的努力，他们拥有最高的 香烟和电子烟双重使用的流行率(目前吸烟者也使用电子烟)， 电子烟广告的主要目标。我们的长期目标是制定更有效的战略，以减少 吸烟流行率最高的年轻人吸烟。这项研究的目标是 是迈向这一目标的下一步，是确定烟草广告中影响年轻人的关键因素 吸烟，以便告知有针对性的干预措施。我们的中心假设是，蒸发的描述有类似的 吸烟提示对吸烟冲动的影响，并可促进年轻人更密集地吸烟 吸烟者。这一假说的理论基础是基于线索反应性的研究和理论。为了测试这一点 假设，我们将在青年双重使用者(当前)中进行随机对照实验 吸烟者(也吸食电子烟)，年龄21-30岁。参与者将被随机分配到3种视频条件之一 查看：1)包含电子烟描述的电子烟广告，2)控制编辑后的电子烟广告以删除电子烟 肖像，或者3)控制中立的视频。我们的具体目标是证明蒸发之间的因果关系 电子烟广告中的形象和双重使用者吸烟冲动的主观测量(QSU-Brief)(目标1) 并论证了电子烟广告中的蒸发描述与客观措施之间的因果联系 根据吹气地形测量得出的吸烟强度(目标2)。建议的研究具有创新性。 因为它将是第一个应用随机对照实验直接观察吸烟行为的人 在电子烟线索反应性研究范式中，它本身就是一个新兴的研究领域。这项研究是 意义重大，因为它将提供第一个因果证据，以检查电子邮件中的特定内容 香烟广告直接增加了年轻人的吸烟行为，这是一项优先研究的问题 NIH-FDA烟草管理科学计划的兴趣(烟草营销的影响)。影响： 这项研究的成功完成将提供证据，以确定电子烟中的蒸发描述 广告在年轻人中推广吸烟。这一证据将支持开发和实施 政策干预，包括广告限制以及反吸烟健康传播 开展活动，减轻电子烟广告对公众健康的危害。