Impact of Racially Targeted Food and Beverage Ads on Adolescent Behavior

 描述(申请人提供)：肥胖和糖尿病对美国的公共健康构成重大且代价高昂的威胁。食品和饮料营销已被确定为肥胖和糖尿病的主要驱动因素，大多数广告宣传含糖饮料和高能量、低营养的食品。研究表明，接触食品广告的儿童更有可能要求广告食品，表达对广告食品的偏好，并消费更多的食物。青少年也是营销人员的主要目标，因为他们的购买力和对父母购买的影响力。非洲裔美国人和西班牙裔青少年是特别有针对性的消费者，因为他们被营销人员视为“文化潮流引领者”。青少年通过传统媒体以及越来越多的数字媒体和社交网站接触到食品和饮料广告。为了评估接触针对种族的食品和饮料广告如何影响青少年的食物选择和产品认知，这项研究将调查青少年对广告和特色产品的评级，以及接触广告如何影响饮食选择。将通过国际抽样调查的参与者数据库(目标1和2，结果是广告评级和参与营销促销的意愿)和通过服务青少年的社区组织(目标3，结果是广告评级和实际食物选择)在线收集数据。研究对象将是12-17岁的男性和女性青少年，他们认为自己是非裔美国人、西班牙裔或白人，一部分参与者将说西班牙语和英语。这些数据将记录针对种族的广告如何影响青少年的食品和饮料选择以及对食品和饮料产品的看法。

 DESCRIPTION (provided by applicant): Obesity and diabetes pose significant and costly threats to public health in the United States. Food and beverage marketing has been identified as a major driver of obesity and diabetes, with the majority of advertisements promoting sugary beverages and energy-dense, nutrient-poor food products. Studies show children exposed to food advertisements are more likely to request the advertised food, express preference for the advertised food, and consume more food. Adolescents also represent a key target for marketers because of their buying power and influence over parent purchases. African American and Hispanic adolescents are especially highly targeted consumers because they are perceived by marketers to be "cultural trendsetters." Adolescents are exposed to food and beverage advertisements through traditional forms of media, and increasingly, through digital media and social networking websites. To assess how exposure to racially-targeted food and beverage advertisements affects adolescents' food choices and perceptions of products, this study will examine adolescents' ratings of advertisements and featured products, and how exposure to advertisements affects dietary choices. Data collection will occur online through Survey Sampling International's database of participants (Aim 1 and 2, outcomes are ratings of advertisements and willingness to engage in marketing promotions) and through community organizations that serve adolescents (Aim 3, outcomes are advertising ratings and actual food choices). Subjects will be male and female adolescents ages 12-17 years who identify as African American, Hispanic, or White, and a subset of the participants will speak Spanish and English. These data will capture how racially-targeted advertisements affect adolescents' food and beverage choices and perceptions of food and beverage products.