Amplifying the menthol cigarette ban’s impact in priority populations with a quit smoking campaign

摘要：项目2 在美国，有1850万人吸食薄荷香烟。薄荷香烟使用的最大差异是 黑人和白色吸烟者之间。女同性恋/男同性恋和双性恋（LGB）吸烟者的发病率也高于男性。 直吸烟者。FDA建议禁止薄荷醇作为香烟的特征香料。的好处 一场戒烟运动可能会极大地扩大对薄荷烟的禁令， 他们需要彻底戒烟，而不是换用不同的香烟。项目2的主要目标 拟议中的研究是评估薄荷醇禁令的好处是否可以 通过戒烟运动扩大，重点关注黑人和LGB人群的优先人群， 抽薄荷烟该项目还将提供严格的因果关系证据的影响薄荷香烟 禁止购买香烟。为了实现这些目标，我们将首先开展一项运动，鼓励优先 使用我们团队的多阶段信息开发过程， 专家反馈、重点人群焦点小组以及国家代表实验 薄荷烟的样本。然后，我们将评估单独的薄荷醇香烟禁令，以及禁令与戒烟配对 吸烟运动，在一个RCT中。RCT将利用我们团队的Mini Mart的3个地点（即，一个小 便利店设计的研究），允许更大的外部效度的研究结果和 衡量消费者在购物过程中的行为。迷你超市是唯一适合测试 包括政策和运动在内的干预措施的相互作用。我们提出的研究也将阐明 薄荷醇禁令和运动影响消费者购买的心理机制 行为，使用混合方法中介技术。这项研究将为FDA的薄荷醇法规提供信息， 他们提议禁止薄荷醇作为香烟中的特征香料的规则的潜在行业挑战。 这一项目的预期成果将包括向受众提供宣传材料，鼓励使用薄荷脑 吸烟者完全戒烟，严格的因果关系证据的影响，薄荷醇禁令 香烟购买，并了解一个运动是否可以放大薄荷脑的好处 禁令该项目与建立有效的科学的CITCORS中心综合主题相一致 关于烟草调味品不成比例地优先使用的监管和沟通 人口数量。本研究涉及RFA-OD-22 - 004行为、通信和 影响分析。我们建议在RFA的多个优先领域进行研究，采用创新方法， 评估薄荷醇禁令和运动对重点人群的影响。

ABSTRACT: PROJECT 2 In the US, 18.5 million people smoke menthol cigarettes. The largest disparities in menthol cigarette use are between Black and white smokers. Rates are also higher among lesbian/gay and bisexual (LGB) smokers vs. straight smokers. FDA has proposed to ban menthol as a characterizing flavor in cigarettes. The benefits of a menthol ban could be dramatically amplified by a quit smoking campaign that gives menthol smokers the tools they need to quit smoking altogether, rather than switch to different cigarettes. The primary goal of Project 2’s proposed research as part of the UNC TCORS is to evaluate whether the benefits of a menthol ban could be amplified by a quit smoking campaign, with a focus on the priority populations of Black and LGB people who smoke menthol. The project will also provide rigorous causal evidence about the impact of a menthol cigarette ban on cigarette purchases. To achieve these goals, we will first develop a campaign to encourage priority menthol populations to quit smoking using our team’s multi-phase message development process involving expert feedback, focus groups with priority populations, and an experiment with a nationally representative sample of menthol smokers. We then will evaluate a menthol cigarette ban alone, and a ban paired with a quit smoking campaign, in an RCT. The RCT will leverage 3 locations of our team’s Mini Mart (i.e., a small convenience store designed for research), allowing for greater external validity of study findings and for measurement of consumer behavior in the context of a shopping trip. The Mini Mart is uniquely suited to test the interaction of interventions including policies and campaigns. Our proposed research will also shed light on the psychological mechanisms through which a menthol ban and campaign influence consumer purchasing behavior, using mixed-methods mediation techniques. This research will inform FDA’s menthol regulation and potential industry challenges to their proposed rule banning menthol as a characterizing flavor in cigarettes. Expected results of this project will include audience-informed campaign materials to encourage menthol cigarette smokers to quit smoking altogether, rigorous causal evidence of the impact of a menthol ban on cigarette purchases, and an understanding of whether a campaign can amplify the benefits of a menthol ban. This project aligns with the UNC TCORS Center Integrative Theme of building the science for effective regulation of and communication about tobacco flavored products disproportionately used by priority populations. This research addresses RFA-OD-22-004 Scientific Domains of behavior, communications, and impact analysis. We propose research in multiple priority areas of the RFA by using innovative methods to assess the impacts of a menthol ban and campaign in priority populations.