Amplifying the menthol cigarette ban’s impact in priority populations with a quit smoking campaign

摘要：项目2 在美国，有1850万人抽薄荷醇香烟。薄荷醇香烟使用的最大差异是 在黑人和白人吸烟者之间。女同性恋/男同性恋和双性恋(LGB)吸烟者的吸烟率也高于 直吸的烟民。FDA已提议禁止将薄荷醇作为香烟中的一种特征性香料。A的好处 为薄荷醇吸烟者提供工具的戒烟运动可能会极大地扩大薄荷醇禁令的影响 他们需要完全戒烟，而不是换成不同的香烟。二号工程的首要目标是S 作为UNC TCORS的一部分，拟议的研究是评估薄荷醇禁令的好处是否可以 通过戒烟运动放大，重点放在黑人和LGB人的优先群体上 烟熏薄荷脑。该项目还将提供关于薄荷醇香烟影响的严格因果证据。 禁止购买香烟。为了实现这些目标，我们将首先开展一项运动，鼓励优先 使用我们团队的多阶段信息开发流程让薄荷醇人群戒烟，包括 专家反馈，优先人群的焦点小组，以及与全国代表的试验 薄荷醇吸烟者的样本。然后，我们将单独评估薄荷醇香烟禁令，以及与戒烟配套的禁令 吸烟运动，在RCT中。RCT将利用我们团队的Mini Mart的3个地点(即，一个小型 为研究设计的便利店)，允许研究结果的更大外部有效性 在购物之旅的背景下衡量消费者行为。迷你超市是唯一适合测试的 干预措施的相互作用，包括政策和运动。我们提出的研究也将揭示 薄荷醇禁令和活动影响消费者购买的心理机制 行为，使用混合方法调解技术。这项研究将向FDA的薄荷醇法规和 他们拟议的规则禁止将薄荷醇作为香烟中的一种特征性风味，这可能会对行业构成挑战。 该项目的预期结果将包括向观众提供宣传材料，鼓励使用薄荷醇 吸烟者要完全戒烟，薄荷醇禁令的影响有严格的因果证据 购买香烟，以及了解一项活动是否可以放大薄荷醇的好处 潘基文。该项目与北卡罗来纳大学TCORS中心建立科学以求有效的综合主题相一致 关于优先使用不成比例的烟草调味品的监管和沟通 人口。这项研究涉及RFA-OD-22-004行为、交流和 影响分析。我们建议在RFA的多个优先领域进行研究，通过使用创新方法来 评估薄荷醇禁令和在优先人群中开展运动的影响。

ABSTRACT: PROJECT 2 In the US, 18.5 million people smoke menthol cigarettes. The largest disparities in menthol cigarette use are between Black and white smokers. Rates are also higher among lesbian/gay and bisexual (LGB) smokers vs. straight smokers. FDA has proposed to ban menthol as a characterizing flavor in cigarettes. The benefits of a menthol ban could be dramatically amplified by a quit smoking campaign that gives menthol smokers the tools they need to quit smoking altogether, rather than switch to different cigarettes. The primary goal of Project 2’s proposed research as part of the UNC TCORS is to evaluate whether the benefits of a menthol ban could be amplified by a quit smoking campaign, with a focus on the priority populations of Black and LGB people who smoke menthol. The project will also provide rigorous causal evidence about the impact of a menthol cigarette ban on cigarette purchases. To achieve these goals, we will first develop a campaign to encourage priority menthol populations to quit smoking using our team’s multi-phase message development process involving expert feedback, focus groups with priority populations, and an experiment with a nationally representative sample of menthol smokers. We then will evaluate a menthol cigarette ban alone, and a ban paired with a quit smoking campaign, in an RCT. The RCT will leverage 3 locations of our team’s Mini Mart (i.e., a small convenience store designed for research), allowing for greater external validity of study findings and for measurement of consumer behavior in the context of a shopping trip. The Mini Mart is uniquely suited to test the interaction of interventions including policies and campaigns. Our proposed research will also shed light on the psychological mechanisms through which a menthol ban and campaign influence consumer purchasing behavior, using mixed-methods mediation techniques. This research will inform FDA’s menthol regulation and potential industry challenges to their proposed rule banning menthol as a characterizing flavor in cigarettes. Expected results of this project will include audience-informed campaign materials to encourage menthol cigarette smokers to quit smoking altogether, rigorous causal evidence of the impact of a menthol ban on cigarette purchases, and an understanding of whether a campaign can amplify the benefits of a menthol ban. This project aligns with the UNC TCORS Center Integrative Theme of building the science for effective regulation of and communication about tobacco flavored products disproportionately used by priority populations. This research addresses RFA-OD-22-004 Scientific Domains of behavior, communications, and impact analysis. We propose research in multiple priority areas of the RFA by using innovative methods to assess the impacts of a menthol ban and campaign in priority populations.