Recreational Marijuana Marketing and Young Adult Consumer Behavior - Administrative Supplement

总结/摘要 尽管对非医疗（娱乐）大麻存在争议，但许多州已将非医疗大麻合法化。 大麻，以及更多的可能遵循，尽管它是有争议的，在许多国家。因此， 合法化的非医用大麻提供了一个机会，也需要监测大麻零售及其对健康的影响。 由于大麻监管框架尚处于起步阶段，需要取得进展，因此需要在各个亚组开展工作。的 R 01 DA 054751的总体目标是为监管工作提供信息，以尽量减少不成比例的大麻使用- 受影响的人口。本R 01研究了非医用大麻市场，大麻使用和相关的 不同年轻人的消费者群体的看法。文献表明合法药品零售 营销以某些人群为目标（例如，种族/少数民族、SGM、年轻人）及其后果 在这些群体中使用药物的这种营销。我们迄今为止的研究表明， 顺应性（例如，年龄核实）、吸引年轻人和少数群体的宣传战略、各种 健康声明和最低限度的健康警告。我们的团队还展示了识别年轻人的效用， 使用药物的高风险和可能的营销风险，通过使用行业市场细分战略。 R 01 DA 054751解决了以下具体目标：1）确定邻里人口统计是否 随着时间的推移，与非医用大麻零售商的营销和销售点做法有关， 考虑政策背景; 2）比较按年龄和少数民族身份定义的年轻成人市场细分 vs.与大麻使用有关的心理学，感知，访问和广告曝光， 随着时间的推移，不同的大麻政策背景（非医疗，医疗，两者都不是）。作为这项工作的一部分，我们的团队 开发一个多年期大麻相关政策数据库，其中有关于零售相关政策的独特数据。的 本行政补充文件的总体目标（由Y.托尼·杨）将在此基础上进行新的扩展- * 开发大麻零售政策数据库，提供更多与公平有关的详细数据 政策及其实施。虽然许多拥有非医用大麻的州都有与股权相关的政策， 人们对它们或它们的特点、执行情况或影响知之甚少。这些数据对于 了解用于解决公平问题的程度和方法，评估其有效性，并为未来提供信息 政策制定和执行议定书。因此，拟议的行政补编 NOT-DA-22-003：关于大麻的公共卫生研究，并将解决以下具体目标：1） 增加我们现有的R 01大麻相关政策数据库，提供有关公平的详细信息， 相关政策及其执行情况，并对主要主题、方法、差距和 有前途的战略;以及2）研究我们在2010年确定的一个共同的股权相关政策主题， 初步工作-通过优先许可证发放加强大麻产业多样性和包容性的措施 并为受刑事定罪影响不成比例的人提供赠款，以参与大麻产业。

SUMMARY/ABSTRACT Despite controversy regarding non-medical (recreational) cannabis, many states have legalized non-medical cannabis, and many more are likely to follow, despite it being controversial in many states. Thus, states with legalized non-medical cannabis provide an opportunity and a need to monitor cannabis retail and impact on various subgroups, as cannabis regulatory frameworks are in their infancy and require advancements. The overall goal of R01DA054751 is to inform regulatory efforts to minimize cannabis use in disproportionately- impacted populations. This R01 examines the non-medical cannabis market, cannabis use, and related perceptions in consumer segments of diverse young adults. The literature indicates that licit drug retail marketing target certain populations (e.g., racial/ethnic minorities, SGM, young adults) and the consequences of such marketing on substance use in these groups. Our research to date indicates several issues with policy compliance (e.g., age verification), promotional strategies appealing to young people and minorities, various health claims, and minimal health warnings. Our team has also shown the utility of identifying young adults at high-risk for substance use and likely marketing exposure by using industry market segmentation strategies. R01DA054751 addresses the following specific aims: 1) determine whether neighborhood demography is associated with marketing and point-of-sale practices among non-medical cannabis retailers over time, accounting for policy context; and 2) compare young adult market segments defined by age and minority status vs. psychographics in relation to cannabis use, perceptions, access, and advertising exposure in states with differing cannabis policy contexts (non-medical, medicinal, neither) over time. As part of this work, our team is developing a multi-year cannabis-related policy database, with unique data on retail-related policies. The overall goal of this Administrative Supplement (led by Dr. Y. Tony Yang) is to expand on this newly- developed cannabis retail-related policy database by providing additional detailed data on equity-related policies and their implementation. While many states with non-medical cannabis include equity-related policies, little is known about them or their characteristics, implementation, or impact. These data are crucial to understand the extent and methods used to address equity, evaluate their effectiveness, and inform future policy development and implementation protocols. Thus, the proposed Administrative Supplement responds to NOT-DA-22-003: Public Health Research on Cannabis and will address the following specific aims: 1) augment our existing R01 database of cannabis-related policies with detailed information regarding equity- related policies and their implementation and conduct an analysis of major themes, approaches, gaps, and promising strategies; and 2) examine one common equity-related policy theme we have identified in our preliminary work – measures to enhance diversity and inclusion in the cannabis industry via priority licensing and grants for people disproportionately impacted by criminalization to participate in the cannabis industry.