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The Impact of Product Information on Smoking Behavior

产品信息对吸烟行为的影响

基本信息

批准号：
6793334
负责人：
KENNETH MICHAEL CUMMINGS
金额：
$ 17.29万
依托单位：
ROSWELL PARK CANCER INSTITUTE CORP
依托单位国家：
美国
项目类别：
财政年份：
2003
资助国家：
美国
起止时间：
2003-08-19 至 2007-07-31
项目状态：
已结题

来源：
https://reporter.nih.gov/project-details/6793334
关键词：
behavioral /social science research tag clinical research consumer product drug abuse education education evaluation /planning educational resource design /development human subject interview motivation patient oriented research smoking cessation substance abuse related behavior telemedicine

项目摘要

DESCRIPTION (provided by applicant): The aim of this exploratory study is to test whether smokers who call a stop-smoking helpline benefit from the addition of information about the characteristics of cigarette brand they smoke. It is hypothesized that those who receive the additional information, in comparison with those who receive only a stop smoking pamphlet and standardized counseling, will report 1) fewer misperceptions about the alleged safety of their brands (e.g., filters, low tar, light, milder, smoother, absence of additives, natural); 2) stronger beliefs that the risks of smoking outweigh the benefits; 3) reduced optimism about their ability to avoid serious health problems while continuing to smoke; and 4) stronger motivation to stop smoking and remain smoke-free in the future. In the first phase of this project, brand-specific informational modules will be developed and pilot tested through a combination of focus groups and structured interviews of smokers to evaluate salience and understandability of the messages developed. The second phase will involve a formal test of the tailored messages to evaluate the impact of the product information modules in a sample of 1,270 current cigarette smokers who call the New York State Smoker's Quitline. The study design is a post-test only control group design with two experimental conditions. Subjects in the experimental condition (n=635) will receive standard telephone counseling and cessation materials provided by the Quitline plus a mailed customized brochure with information about features of their cigarette brand. Subjects in the control condition (n=635) will receive only standard telephone counseling and cessation materials routinely provided by the Quitline. Telephone surveys will be conducted with control and intervention subjects six weeks later to assess receipt and attention paid to the cessation material sent in the mail (standard and intervention, respectively), beliefs about the relative advantages of the cigarette design features (i.e., filters, low tar, etc.), beliefs about their health risks from continued smoking, efforts made to stop smoking since calling the Quitline, and current smoking status. Results from this study will help determine if there is any value to tailoring messages to smokers based upon the particular features of their cigarette brand. The findings from this study also have important policy implications, as one of the cornerstones of government product regulation is to ensure that consumers are informed about the inherent dangers of the products that they are using.

描述（由申请人提供）：这项探索性研究的目的是测试拨打戒烟热线的吸烟者是否受益于添加有关他们所吸香烟品牌特征的信息。据推测，与那些只收到戒烟小册子和标准化咨询的人相比，那些收到额外信息的人会报告：1）对其品牌所谓的安全性有更少的误解（例如，过滤嘴，低焦油，清淡，更温和，更光滑，不含添加剂，天然）； 2）更加坚信吸烟的风险大于益处； 3) 对自己在继续吸烟的同时避免严重健康问题的能力的乐观情绪降低； 4）更强的戒烟动机并在未来保持无烟状态。在该项目的第一阶段，将开发特定品牌的信息模块，并通过焦点小组和吸烟者结构化访谈相结合的方式进行试点测试，以评估所开发信息的显着性和可理解性。第二阶段将涉及对定制信息进行正式测试，以评估产品信息模块对 1,270 名拨打纽约州吸烟者戒烟热线的当前吸烟者样本的影响。研究设计是仅进行后测试的对照组设计，具有两种实验条件。实验条件下的受试者（n = 635）将收到戒烟热线提供的标准电话咨询和戒烟材料，以及邮寄的定制小册子，其中包含有关其卷烟品牌特征的信息。处于对照条件下的受试者 (n=635) 将仅收到戒烟热线常规提供的标准电话咨询和戒烟材料。六周后将对对照组和干预对象进行电话调查，以评估对邮寄戒烟材料的接收和关注（分别为标准和干预）、对卷烟设计特征（即过滤嘴、低焦油等）相对优势的信念、对继续吸烟带来的健康风险的信念、自拨打戒烟热线以来为戒烟所做的努力以及目前的吸烟状况。这项研究的结果将有助于确定根据吸烟者卷烟品牌的特定特征为吸烟者定制信息是否有任何价值。这项研究的结果也具有重要的政策意义，因为政府产品监管的基石之一是确保消费者了解他们正在使用的产品的固有危险。