Retail price promotions in Australia: are consumers really better off?
Retail price promotions in Australia: are consumers really better off?
批准号:
DE130101577
负责人:
Prof Svetlana Bogomolova
金额:
$27.3万
依托单位国家:
澳大利亚
项目类别:
Discovery Early Career Researcher Award
财政年份:
2013
资助国家:
澳大利亚
项目状态:
已结题
起止时间:
2013-01-01 至 2015-12-31
中文摘要
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英文摘要
The number and variety of retail price promotions can confuse consumers, leading to poor purchase decisions. This project will explore how promotions affect consumer choices, with a view to improving consumers' understanding and the use of retail promotions to their advantage.
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