Web-based Responsible Beverage Retail Service Training

描述（由申请人提供）：酒精零售商的负责任饮料服务实践已被证明是一种有效的干预措施，可以防止未成年人和醉酒顾客试图在场外零售酒精销售场所购买酒精，并减少醉酒驾驶事件和相关事故，发病率和死亡率。尽管如此，苏格兰皇家银行的零售做法，特别是销售人员培训，由于缺乏明确的培训标准，以及培训工作和实施的不一致性，尚未达到潜在的有效性。此外，一次性的销售人员培训与其他短期内完成的培训一样，有可能只带来短期和暂时的好处。解决这些培训困难的一个办法是通过互联网提供负责任的饮料零售服务培训。这里提出的是一个项目，将系统地开发一个交互式服务器培训（IST）网站和一个负责任的饮料服务实施和后续网站（RBSIF）通过迭代网站设计研究，专门为场外零售商的酒精。IST将在新墨西哥州的四个社区实施，这些社区的销售人员将通过这个网站接受培训。一旦接受培训，RBSIF网站将随着时间的推移提供给参与的非现场人员，以促进管理层采用RBS实践，促使现场管理层支持卖方采用RBS实践，并为卖方制定RBS实践提供持续支持。这些RBS网站干预措施的效果将在两组随机现场试验中进行检查，其中新墨西哥州四个社区的60个场所将被随机分配接受RBS网站干预措施，另外60个场所将接受标准的州规定的卖方培训。四波伪未成年买家/观察员调查，其中训练有素的伪未成年买家试图在场外零售机构购买酒精，将在所有120个场所进行预测试，测试后立即，6个月和12个月的评估点。拟议的项目对改善负责任饮料服务实践的效果具有重要意义，并促进其在全国范围内的广泛采用。

DESCRIPTION (provided by applicant): Responsible Beverage Service practices for retail sellers of alcohol have been shown to be an effective intervention in preventing underage individuals and intoxicated patrons from attempting to purchase alcohol in off-site retail alcohol sales establishments, and in reducing Driving While Intoxicated events and related crashes, morbidity and mortality. Nonetheless, RBS retail practices, and seller training in particular, have not reached potential effectiveness because of a lack of clear training standards, and inconsistency in training efforts and implementation. Further, one-shot seller training, like other training that is completed within a short period, runs the risk of having only short-term and temporary benefits. A solution to these training difficulties is to offer Responsible Beverage Retail Service training via the Internet. Proposed here is a project that will systematically develop an interactive server training (IST) website and a Responsible Beverage Service Implementation and Follow-up website (RBSIF) via iterative website design research specifically for off-premise retail sellers of alcohol. The IST will be implemented in four communities in New Mexico, and sellers in premises in those communities will be trained via this website. Once trained, the RBSIF website will be made available to participating off-premises over time to promote the adoption of RBS practices by management, prompt premise management to support sellers in RBS practices, and provide ongoing support for sellers to enact RBS practices. The effects of these RBS website interventions will be examined within a two-group randomized field trial where 60 premises in the four New Mexico communities will be randomized to receive the RBS website interventions, and another 60 premises will receive the standard state-mandated seller training. Four waves of pseudo-underage buyer/observer surveys, where trained pseudo-underage buyers attempt to purchase alcohol at off-premise retail establishments, will be carried out across all 120 premises at pretest, immediate post-test, 6 month, and 12 month assessment points. The proposed project carries important implications for improving the effects of Responsible Beverage Service practices, and prompting their wider adoption nationwide.