Web-based Responsible Beverage Retail Service Training

描述（由申请人提供）：对酒类零售商家负责任的饮料服务实践已被证明是一种有效的干预措施，可以防止未成年人和醉酒的顾客试图在非现场的酒类零售销售场所购买酒类，并减少醉酒驾驶事件和相关的撞车事故、发病率和死亡率。然而，由于缺乏明确的培训标准，以及培训工作和实施的不一致，RBS的零售实践，特别是卖方培训，并没有达到潜在的效果。此外，一次性的销售培训，就像其他在短时间内完成的培训一样，有可能只带来短期和暂时的好处。解决这些培训困难的方法是通过互联网提供负责任的饮料零售服务培训。这里提出了一个项目，将通过反复的网站设计研究，系统地开发一个交互式服务器培训（IST）网站和一个负责任的饮料服务实施和后续网站（RBSIF），专门针对非本地酒精零售商。IST将在新墨西哥州的四个社区实施，这些社区的销售者将通过这个网站接受培训。一旦接受培训，RBSIF网站将在一段时间内提供给参与的外部机构，以促进管理层采用RBS实践，促使内部机构管理支持卖家实施RBS实践，并为卖家制定RBS实践提供持续支持。这些RBS网站干预措施的效果将在两组随机现场试验中进行检验，其中新墨西哥州四个社区的60家门店将随机接受RBS网站干预措施，另外60家门店将接受标准的州强制卖家培训。在测试前、测试后、6个月和12个月的评估点，将在所有120个场所进行四波伪未成年购买者/观察员调查，其中训练有素的伪未成年购买者试图在场外零售场所购买酒精。拟议的项目对改善负责任的饮料服务实践的影响具有重要意义，并促使其在全国范围内得到更广泛的采用。

DESCRIPTION (provided by applicant): Responsible Beverage Service practices for retail sellers of alcohol have been shown to be an effective intervention in preventing underage individuals and intoxicated patrons from attempting to purchase alcohol in off-site retail alcohol sales establishments, and in reducing Driving While Intoxicated events and related crashes, morbidity and mortality. Nonetheless, RBS retail practices, and seller training in particular, have not reached potential effectiveness because of a lack of clear training standards, and inconsistency in training efforts and implementation. Further, one-shot seller training, like other training that is completed within a short period, runs the risk of having only short-term and temporary benefits. A solution to these training difficulties is to offer Responsible Beverage Retail Service training via the Internet. Proposed here is a project that will systematically develop an interactive server training (IST) website and a Responsible Beverage Service Implementation and Follow-up website (RBSIF) via iterative website design research specifically for off-premise retail sellers of alcohol. The IST will be implemented in four communities in New Mexico, and sellers in premises in those communities will be trained via this website. Once trained, the RBSIF website will be made available to participating off-premises over time to promote the adoption of RBS practices by management, prompt premise management to support sellers in RBS practices, and provide ongoing support for sellers to enact RBS practices. The effects of these RBS website interventions will be examined within a two-group randomized field trial where 60 premises in the four New Mexico communities will be randomized to receive the RBS website interventions, and another 60 premises will receive the standard state-mandated seller training. Four waves of pseudo-underage buyer/observer surveys, where trained pseudo-underage buyers attempt to purchase alcohol at off-premise retail establishments, will be carried out across all 120 premises at pretest, immediate post-test, 6 month, and 12 month assessment points. The proposed project carries important implications for improving the effects of Responsible Beverage Service practices, and prompting their wider adoption nationwide.