Web-based Responsible Beverage Retail Service Training

描述(由申请人提供)：酒类零售销售商负责任的饮料服务实践已被证明是一种有效的干预措施，可以防止未成年人和醉酒的顾客试图在非现场零售酒类销售场所购买酒精，并减少醉酒驾驶事件和相关撞车事件、发病率和死亡率。尽管如此，苏格兰皇家银行的零售实践，特别是卖家培训，由于缺乏明确的培训标准，以及培训努力和实施的不一致，尚未达到潜在的效果。此外，一次性卖家培训，就像其他在短期内完成的培训一样，存在着只有短期和临时性好处的风险。解决这些培训困难的一个办法是通过互联网提供负责任的饮料零售服务培训。这里提出了一个项目，该项目将通过迭代网站设计研究，系统地开发一个互动服务器培训(IST)网站和一个负责任的饮料服务实施和后续网站(RBSIF)，专门针对场外酒类零售销售商。IST将在新墨西哥州的四个社区实施，这些社区的卖家将通过这个网站接受培训。一旦经过培训，RBSIF网站将随着时间的推移向参与的非现场人员开放，以促进管理层采用RBS实践，提示场所管理层支持卖家实施RBS实践，并为卖家制定RBS实践提供持续支持。这些苏格兰皇家银行网站干预的效果将在两组随机现场试验中进行检验，其中新墨西哥州四个社区的60处房产将随机接受苏格兰皇家银行网站干预，另外60处房产将接受州政府规定的标准卖家培训。四波伪未成年买家/观察者调查将在所有120个场所的测试前、测试后立即、6个月和12个月评估点进行，其中训练有素的伪未成年买家试图在场外零售店购买酒类。拟议的项目对改善负责任的饮料服务实践的效果并推动其在全国范围内更广泛地采用具有重要意义。

DESCRIPTION (provided by applicant): Responsible Beverage Service practices for retail sellers of alcohol have been shown to be an effective intervention in preventing underage individuals and intoxicated patrons from attempting to purchase alcohol in off-site retail alcohol sales establishments, and in reducing Driving While Intoxicated events and related crashes, morbidity and mortality. Nonetheless, RBS retail practices, and seller training in particular, have not reached potential effectiveness because of a lack of clear training standards, and inconsistency in training efforts and implementation. Further, one-shot seller training, like other training that is completed within a short period, runs the risk of having only short-term and temporary benefits. A solution to these training difficulties is to offer Responsible Beverage Retail Service training via the Internet. Proposed here is a project that will systematically develop an interactive server training (IST) website and a Responsible Beverage Service Implementation and Follow-up website (RBSIF) via iterative website design research specifically for off-premise retail sellers of alcohol. The IST will be implemented in four communities in New Mexico, and sellers in premises in those communities will be trained via this website. Once trained, the RBSIF website will be made available to participating off-premises over time to promote the adoption of RBS practices by management, prompt premise management to support sellers in RBS practices, and provide ongoing support for sellers to enact RBS practices. The effects of these RBS website interventions will be examined within a two-group randomized field trial where 60 premises in the four New Mexico communities will be randomized to receive the RBS website interventions, and another 60 premises will receive the standard state-mandated seller training. Four waves of pseudo-underage buyer/observer surveys, where trained pseudo-underage buyers attempt to purchase alcohol at off-premise retail establishments, will be carried out across all 120 premises at pretest, immediate post-test, 6 month, and 12 month assessment points. The proposed project carries important implications for improving the effects of Responsible Beverage Service practices, and prompting their wider adoption nationwide.