Exploring voluntary tobacco-related initiatives by businesses

探索企业自愿实施的烟草相关举措

• 批准号: 8185214
• 负责人: RUTH E MALONE
• 金额: $ 52.08万
• 依托单位: UNIVERSITY OF CALIFORNIA, SAN FRANCISCO
• 依托单位国家: 美国
• 财政年份: 2011
• 资助国家: 美国
• 起止时间: 2011-09-01 至 2015-07-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/8185214
• 关键词: Adopted; Adult; Advocacy; Advocate; Air; Area; Boston; Businesses; Case Study; Cause of Death; Cessation of life; Cigarette; Communities; Development; Disease; Environmental Tobacco Smoke; Focus Groups; Health; Heart Diseases; Image; Industry; Interview; Knowledge; Laws; Learning; Legal; Lung; Malignant Neoplasms; Marketing; Modeling; Pharmacy facility; Policies; Public Health; Public Policy; Regulation; Restaurants; Risk; Sales; San Francisco; Services; Shapes; Smoke; Smoker; Smoking; Students; Taxation; Taxes; Time; Tobacco; Tobacco Industry; Tobacco use; United States; Wisconsin; Work; base; cancer type; experience; falls; high school; innovation; interest; killings; non-smoker; programs; public policy on tobacco; response; smoking prevalence; stem; tobacco control; uptake

DESCRIPTION (provided by applicant): Tobacco use is the most important preventable cause of death and disease in the U.S. Normal consumer use of tobacco products causes multiple types of cancers, yet tobacco uptake continues and cigarettes remain widely available and aggressively promoted. Tobacco control has advanced through mandated local and state policies, including clean indoor air laws and taxation. Recently, a number of businesses in different regions have implemented voluntary tobacco-related policies absent legal mandates. Examples include smoke-free restaurants in areas lacking clean indoor air laws, and grocery stores discontinuing cigarette sales. However, little is known about such voluntary innovations by businesses. This project explores why and how businesses initiate such policies, and media and public responses to them. Understanding more about this emerging phenomenon is strategically important for tobacco control, because such voluntary policies have tobacco- denormalizing effects and may serve as models or precursors to more comprehensive policies in places where they are lacking. Using case studies and media analyses, we will study various voluntary tobacco initiatives by businesses and analyze their implications for tobacco control. Specific Aim #1: Conduct a set of case studies (n=20) of businesses that have implemented voluntary tobacco-related policies in order to describe why and how businesses create these policies, and explore public and media responses to them. Case studies will include interviews, focus groups, observations, and analysis of related media coverage. Specific Aim #2: Examine the extent, content, and framing of local and national media coverage of voluntary tobacco-related policies by businesses nationwide, from 1995-2010. This innovative study will provide knowledge essential for shaping how public health advocates' work with businesses on their tobacco policies. PUBLIC HEALTH RELEVANCE: Voluntary tobacco policies initiated by businesses are an understudied phenomenon that may suggest a shift in how some businesses view tobacco. These policies may further denormalize tobacco and reduce access to and use of tobacco products. Understanding their development, implementation and public reception will contribute to determining how the public health community should respond.

描述（由申请人提供）：烟草使用是美国最重要的可预防死亡和疾病原因。正常消费者使用烟草产品会导致多种类型的癌症，但烟草的摄入仍在继续，卷烟仍然广泛使用并积极推广。通过强制性的地方和州政策，包括清洁室内空气法和税收，烟草控制取得了进展。最近，不同地区的许多企业在没有法律强制的情况下实施了自愿的烟草相关政策。例如，缺乏清洁室内空气法的地区的无烟餐厅，以及停止销售香烟的杂货店。然而，人们对企业的这种自愿创新知之甚少。该项目探讨了企业发起此类政策的原因和方式，以及媒体和公众对此的反应。更多地了解这一新出现的现象对于烟草控制具有重要的战略意义，因为此类自愿政策具有烟草非正常化效应，并且可以作为缺乏此类政策的地方制定更全面政策的模式或先导。通过案例研究和媒体分析，我们将研究企业的各种自愿烟草举措，并分析其对烟草控制的影响。具体目标#1：对已实施自愿烟草相关政策的企业进行一组案例研究（n=20），以描述企业制定这些政策的原因和方式，并探索公众和媒体对此的反应。案例研究将包括访谈、焦点小组、观察以及相关媒体报道的分析。具体目标#2：检查 1995 年至 2010 年期间，地方和国家媒体对全国企业自愿烟草相关政策的报道范围、内容和框架。这项创新研究将为塑造公共卫生倡导者如何与企业就烟草政策合作提供必要的知识。 公共卫生相关性：企业发起的自愿烟草政策是一种尚未得到充分研究的现象，这可能表明一些企业对烟草的看法发生了转变。这些政策可能会进一步使烟草非正常化并减少烟草产品的获取和使用。了解其发展、实施和公众接受程度将有助于确定公共卫生界应如何应对。