The Tobacco Problem:Public Health Implications of Contested Frames

烟草问题:有争议的框架对公共健康的影响

• 批准号: 7074509
• 负责人: RUTH E MALONE
• 金额: $ 31.66万
• 依托单位: UNIVERSITY OF CALIFORNIA, SAN FRANCISCO
• 依托单位国家: 美国
• 财政年份: 2006
• 资助国家: 美国
• 起止时间: 2006-05-30 至 2011-04-30
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/7074509
• 关键词: industry; public health; smoking; tobacco

DESCRIPTION (provided by applicant): Objectives/Rationale: To describe the tobacco industry's corporate social responsibility initiatives and assess their implications for tobacco control, and to analyze the impact of these initiatives on media framing of the industry and smoking behavior. Tobacco use is the most important single preventable cause of death and disease in the U.S., increasing risks for lung and other cancers and other serious illnesses. Considerable evidence suggests that in addition to individual behavior change, interventions to prevent tobacco related cancers must focus on changing the cultural and policy contexts of tobacco use. Industry delegitimization and isolation strategies, including media campaigns, have contributed to building a nationwide grassroots movement against tobacco use and countering industry efforts to derail local smoke free policies, which have been shown to be effective in reducing tobacco use. However, the ongoing effectiveness of such approaches may be jeopardized by the tobacco industry's recent, aggressively-promoted corporate social responsibility initiatives. Specific Aims: #1) Retrieve and analyze tobacco industry documents in order to describe tobacco industry efforts to: a) use corporate social responsibility initiatives for public relations and marketing purposes; b) sustain and increase the social acceptability of smoking; c) use corporate social responsibility initiatives to influence tobacco control policymaking; d) position corporate social responsibility initiatives as a defense against litigation; e) establish itself as a source of health information; f) create alliances with public health groups, both tobacco- and non-tobacco-related; g) sow divisions within the tobacco control movement; and h) undermine tobacco control efforts that focus on smoking denormalization and tobacco industry delegitimization. #2): Assess the influence of tobacco industry corporate social responsibility initiatives on media framing of a) the tobacco industry and b) smoking behavior. This descriptive project will utilize archival research and content and frames analyses. This innovative study of tobacco industry corporate social responsibility efforts will provide new knowledge essential for formulating proactive public health responses to these industry initiatives, and contribute to theoretical understandings of framing in relation to public health issues. In addition, it will enhance understanding of the industry's role in promoting the social acceptability of smoking.

描述（由申请人提供）：目标/理由：描述烟草行业的企业社会责任倡议，评估其对烟草控制的影响，并分析这些倡议对媒体对该行业和吸烟行为的影响。在美国，吸烟是导致死亡和疾病的最重要的单一可预防原因，它增加了患肺癌、其他癌症和其他严重疾病的风险。大量证据表明，除了改变个人行为外，预防烟草相关癌症的干预措施必须侧重于改变烟草使用的文化和政策背景。行业非法化和孤立战略，包括媒体宣传，有助于建立一个全国性的反对烟草使用的基层运动，并打击行业破坏地方无烟政策的努力，这些政策已被证明在减少烟草使用方面是有效的。然而，这些方法的持续有效性可能会因烟草业最近积极推动的企业社会责任倡议而受到损害。具体目标：#1)检索和分析烟草业文件，以描述烟草业的努力：a)将企业社会责任倡议用于公共关系和营销目的；B)维持并提高吸烟的社会可接受性；C)利用企业社会责任倡议影响烟草控制政策的制定；D)将企业社会责任倡议定位为诉讼辩护；E)使自己成为卫生信息的来源；F)与与烟草和非烟草有关的公共卫生组织建立联盟；G)在烟草控制运动内部划分；h)破坏以吸烟非正规化和烟草业非合法化为重点的烟草控制工作。#2)：评估烟草行业企业社会责任倡议对媒体对a)烟草行业和b)吸烟行为的框架的影响。这个描述性项目将利用档案研究和内容和框架分析。这项对烟草业企业社会责任努力的创新研究将提供新的知识，这对于制定针对这些行业倡议的积极的公共卫生对策至关重要，并有助于从理论上理解与公共卫生问题有关的框架。此外，它将加深对烟草业在促进社会接受吸烟方面所扮演角色的认识。