Promoting responsible drinking practices to drinkers to reduce the risk of alcohol-related harm

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Australians are heavy drinkers by world standards, which places them at risk of a wide range of alcohol-related harms. Broad-based interventions are needed to address a heavy drinking culture that involves regular engagement in heavy episodic drinking. This study will use a multi-method approach to develop and test messages that can be used to encourage enactment of responsible drinking practices that can reduce total alcohol intake and discourage binge drinking consumption patterns.