Transforming attitudes into action: The role of social identity and collective self-conception in societal innovation and social change.

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Transforming attitudes into action through identification under uncertainty. Basic and applied research are articulated with social practice and policy to develop new knowledge about the social psychology of societal innovation and social change. How, and under what conditions, can leaders and active minorities mobilise people to act in accordance with attitudes that accommodate changed circumstances? Our analysis integrates research on uncertainty, minority influence, and leadership, within the perspective of social identity theory and new attitude-behaviour relations research. This innovative integration significantly advances basic theory, and concretely addresses social change regarding cultural relations and immigration, sustainable natural resource management, healthy living, national economic activities, and business and organizational practices.\r\n