Game-theoretic models in revenue management and dynamic pricing

收益管理和动态定价中的博弈论模型

• 批准号: 261512-2009
• 负责人: Levin, Yuri
• 金额: $ 1.75万
• 依托单位: Queen's University
• 依托单位国家: 加拿大
• 项目类别: Discovery Grants Program - Individual
• 财政年份: 2012
• 资助国家: 加拿大
• 起止时间: 2012-01-01 至 2013-12-31
• 项目状态: 已结题
• 来源: https://www.nserc-crsng.gc.ca/ase-oro/Details-Detailles_eng.asp?id=497756
• 关键词: Game; theoretic; models; revenue; management

In recent years, the widely reported successes of revenue management (RM) in the airline and hotel industries and the expansion of online booking and retail sales systems have stimulated interest in RM and dynamic pricing (DyP) in many new areas. RM applications have been implemented or proposed in such diverse areas as freight transportation, automobile rental services, broadcast advertising, sports and entertainment event-management, style goods inventory clearance, medical services, real estate, and manufacturing. The rapid growth in internet sales channels and point-of-sale technologies has given many firms new capabilities for RM. Also, experienced consumers may now behave strategically by timing their purchases to anticipated periods of lower price. The difficult problem of price competition faced by firms operating in an oligopoly is made an order of magnitude more complex by the potential for strategic behaviour of consumers. The proposed project will help Canadian businesses to improve their RM capacity and remain competitive in the global economy.

近年来，收益管理（RM）在航空公司和酒店业的广泛报道以及在线预订和零售销售系统的扩展激发了人们对许多新领域的RM和动态定价（DyP）的兴趣。RM应用已经在诸如货物运输、汽车租赁服务、广播广告、体育和娱乐事件管理、风格商品库存清理、医疗服务、真实的房地产和制造业等不同领域中实现或提出。互联网销售渠道和销售点技术的快速发展为许多公司提供了RM的新功能。此外，有经验的消费者现在可能会采取战略性的行为，将他们的购买时间安排在预期的低价时期。由于消费者的潜在战略行为，在寡头垄断中经营的公司所面临的价格竞争难题变得更加复杂。拟议的项目将帮助加拿大企业提高其RM能力，并在全球经济中保持竞争力。