Situation-aware predictive ecommerce market analytics

情境感知预测电子商务市场分析

• 批准号: 452535-2013
• 负责人: Muller, Hausi
• 金额: $ 1.82万
• 依托单位: University of Victoria
• 依托单位国家: 加拿大
• 项目类别: Engage Grants Program
• 财政年份: 2013
• 资助国家: 加拿大
• 起止时间: 2013-01-01 至 2014-12-31
• 项目状态: 已结题
• 来源: https://www.nserc-crsng.gc.ca/ase-oro/Details-Detailles_eng.asp?id=540952
• 关键词: Situation; aware; predictive; ecommerce; market

We propose to develop a new research partnership between Terapeak of Victoria and researchers at University of Victoria. The mission of Terapeak is to analyze, understand, and predict consumer and product behaviour in e-commerce markets such as eBay. The aim of the project is to optimize the processes of selling products in an e-commerce setting by adding predictive analytics and collaborative filtering based on statistical techniques and economic models. We will develop services to generate advice on how to customize an order to sell a particular product. In particular, we will create new software tools to create such advice based on two specific data sets: (1) the transactions for a given type of product in a given time interval; and (2) the attributes of ranked lists of merchants (e.g., best and worst selling merchants). These special data sets are available through our industrial partner Terapeak, who has an agreement with eBay to commercialize such data. This project will solve a well-defined, company-specific problem, and generate new knowledge in the form of innovative predictive analytics and collaborative filtering techniques for selected e-commerce platforms. The University of Victoria researchers have extensive experience in algorithms, optimization, smarter commerce, data mining, and self-adaptive systems to conduct this six-month project focusing on specific short-term objectives that address a specific research challenge of Terapeak. The university researchers will work closely with Terapeak developers to ensure effective technology transfer. One of the major goals of Terapeak is to expand their offerings of advice-based services; thus, this project is of strategic importance to the industrial partner. This project is expected to result in significant economic benefit to this Victoria company, as well as British

我们提议在维多利亚的Terapeak和维多利亚大学的研究人员之间建立新的研究伙伴关系。Terapeak的使命是分析、理解和预测eBay等电子商务市场中的消费者和产品行为。该项目的目的是通过添加基于统计技术和经济模型的预测分析和协作过滤，优化电子商务环境中的产品销售流程。我们将开发服务，以生成有关如何定制订单以销售特定产品的建议。特别是，我们将创建新的软件工具，以基于两个特定的数据集创建此类建议：（1）给定时间间隔内给定类型产品的交易;以及（2）商家排名列表的属性（例如，最好和最差的销售商）。这些特殊的数据集可以通过我们的工业合作伙伴Terapeak获得，Terapeak与eBay达成协议，将这些数据商业化。该项目将解决一个定义明确的公司特定问题，并以创新的预测分析和协同过滤技术的形式为选定的电子商务平台产生新的知识。维多利亚大学的研究人员在算法、优化、智能商务、数据挖掘和自适应系统方面拥有丰富的经验，可以开展这个为期六个月的项目，重点关注解决Terapeak特定研究挑战的特定短期目标。该大学的研究人员将与Terapeak开发人员密切合作，以确保有效的技术转让。Terapeak的主要目标之一是扩大其基于咨询的服务产品;因此，该项目对行业合作伙伴具有战略重要性。该项目预计将为这家维多利亚公司以及英国