A Novel Multimedia Content Enabling Technology

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We propose a novel Multimedia Content Enabling technology that is relatively easy to implement and enables multimedia content delivery driven by sensory stimulus motivation. This new technology offers significant benefits in many applications ranging from live events (concerts, sports, convocations) to enhanced retail sales applications. As part of this Market Assessment grant, we will perform a thorough market analysis to identify the most suitable market opportunities along with technical, marketing and financial challenges associated with the application of the new technology in a particular market segment. A favorable market assessment result will further guide the development of the second generation prototype and help formulate the commercialization strategy and attract early stage investments.