NAIT Centre for Innovative Media

随着阿尔伯塔省寻求减少对碳氢化合物的依赖，支持中小型企业（SMEs）的发展至关重要。该提案的重点是促进艾伯塔省价值5.73亿美元的交互式数字媒体（IDM）产业的生产力，该产业由为在线消费创造数字产品的公司组成，如软件、应用程序、电影、动画和游戏。满足其产品开发需要所需的资源和专门知识的广度和深度使私营部门无法提供解决办法。创建创新媒体中心（CIM）将使NAIT能够提供专业知识，

As Alberta seeks to reduce reliance on hydrocarbons, it is essential to support the growth of small- and medium-sized enterprises (SMEs). This proposal focuses on catalyzing productivity in Alberta's $573M Interactive Digital Media (IDM) industry, which is comprised of companies that create digital products for online consumption, such as software, applications, movies, animation and games. The breadth and depth of resources and expertise required to meet their product development needs has prevented the private sector from providing solutions. Creating a Centre for Innovative Media (CIM) will enable NAIT to provide the expertise, tools and facilities needed to expand its capacity to work with IDM industry partners to enable them to overcome product development and commercialization challenges. CIM will support companies develop and commercialize new digital products supporting technology development from idea and conceptualization, through prototype development and testing to final product development and market launch. The vision for CIM was developed after extensive industry consultation. The CIM team integrates experts in gaming, animation, computer systems, graphic design, web and mobile applications, content development, user experience and user interface design, application development and testing, communications, story development, storytelling, video production, virtual reality, business development and marketing. NAIT students will be strongly involved in projects. Exposure to real-world industry problems will strengthen their training, creating future creative leaders and entrepreneurs. NAIT has an extensive track record of applied research in this area. Since 2012, it has partnered with industry on more than 350 media-related technology development projects, involving 550 students and more than a dozen faculty. Although the focus is on small business, NAIT will also partner with large companies in sectors where linking them with small business to enhance the IDM industry value chain and create synergies for SMEs.