NAIT Centre for Innovative Media

NAIT 创新媒体中心

• 批准号: 499093-2016
• 负责人: Bajic, Jelena
• 金额: $ 24.76万
• 依托单位: Northern Alberta Institute of Technology
• 依托单位国家: 加拿大
• 项目类别: College and Community Innovation Program
• 财政年份: 2020
• 资助国家: 加拿大
• 起止时间: 2020-01-01 至 2021-12-31
• 项目状态: 已结题
• 来源: https://www.nserc-crsng.gc.ca/ase-oro/Details-Detailles_eng.asp?id=696667
• 关键词: NAIT; Centre; Innovative; Media

As Alberta seeks to reduce reliance on hydrocarbons, it is essential to support the growth of small- and medium-sized enterprises (SMEs). This proposal focuses on catalyzing productivity in Alberta's $573M Interactive Digital Media (IDM) industry, which is comprised of companies that create digital products for online consumption, such as software, applications, movies, animation and games. The breadth and depth of resources and expertise required to meet their product development needs has prevented the private sector from providing solutions. Creating a Centre for Innovative Media (CIM) will enable NAIT to provide the expertise, tools and facilities needed to expand its capacity to work with IDM industry partners to enable them to overcome product development and commercialization challenges. CIM will support companies develop and commercialize new digital products supporting technology development from idea and conceptualization, through prototype development and testing to final product development and market launch. The vision for CIM was developed after extensive industry consultation. The CIM team integrates experts in gaming, animation, computer systems, graphic design, web and mobile applications, content development, user experience and user interface design, application development and testing, communications, story development, storytelling, video production, virtual reality, business development and marketing. NAIT students will be strongly involved in projects. Exposure to real-world industry problems will strengthen their training, creating future creative leaders and entrepreneurs. NAIT has an extensive track record of applied research in this area. Since 2012, it has partnered with industry on more than 350 media-related technology development projects, involving 550 students and more than a dozen faculty. Although the focus is on small business, NAIT will also partner with large companies in sectors where linking them with small business to enhance the IDM industry value chain and create synergies for SMEs.

随着阿尔伯塔寻求减少对碳氢化合物的依赖，支持中小企业的发展至关重要。该提案的重点是促进阿尔伯塔价值5.73亿美元的互动数字媒体（IDM）行业的生产力，该行业由为在线消费创造数字产品的公司组成，如软件、应用程序、电影、动画和游戏。满足其产品开发需要所需的资源和专门知识的广度和深度使私营部门无法提供解决办法。创建创新媒体中心（CIM）将使NAIT能够提供专业知识， 需要更多的工具和设施来扩大其与IDM行业合作伙伴合作的能力，使他们能够克服产品开发和商业化方面的挑战。CIM将支持公司开发和商业化新的数字产品，支持从想法和概念化，通过原型开发和测试到最终产品开发和市场推出的技术开发。CIM的愿景是在广泛的行业咨询后制定的。CIM团队整合了游戏、动画、计算机系统、平面设计、网络和移动的应用程序、内容开发、用户体验、 体验和用户界面设计、应用程序开发和测试、通信、故事开发、讲故事、视频制作、虚拟现实、业务开发和营销。NAIT学生将积极参与项目。接触现实世界的行业问题将加强他们的培训，培养未来的创意领袖和企业家。NAIT在这一领域的应用研究有着广泛的记录。自2012年以来，该公司已与业界就350多种媒体相关技术展开合作。 发展项目，涉及550名学生和十几名教师。虽然重点是小企业，但NAIT也将与大公司合作，将它们与小企业联系起来，以增强IDM行业价值链，并为中小企业创造协同效应。