Market Assessment for Liberi Exergames - An exergaming system for youth with neurodevelopmental disorders

Liberi Exergames 的市场评估 - 针对神经发育障碍青少年的运动游戏系统

• 批准号: 556914-2020
• 负责人: Graham, Nicholas
• 金额: $ 1.09万
• 依托单位: Queen's University
• 依托单位国家: 加拿大
• 项目类别: Idea to Innovation
• 财政年份: 2020
• 资助国家: 加拿大
• 起止时间: 2020-01-01 至 2021-12-31
• 项目状态: 已结题
• 来源: https://www.nserc-crsng.gc.ca/ase-oro/Details-Detailles_eng.asp?id=706129
• 关键词: Market; Assessment; Liberi; Exergames; exergaming

Children with common neurological disabilities and neurodevelopmental disorders such as cerebral palsy (CP), fetal alcohol syndrome (FASD), autism spectrum disorder (ASD), developmental co-ordination disorder and post-concussion syndrome typically experience low levels of physical activity and can suffer from social isolation. To address this challenge we have created Liberi, an exergame designed around the needs of children with motor disabilities. Liberi is a pedal-to-play gaming experience that enables groups of children to play together while exercising. Liberi has been trialed extensively, including significant trials in children's homes, in hospitals, in an after-care program, and in an elementary school with children with ASD, CP, and FASD. Results from these studies have shown that Liberi provides levels of exercise similar to organized sports. Based on these results, we have engaged with Queen's University's Office of Research Partnerships to commercialize the games and make them available to the public providing an enjoyable social experience. To facilitate the transition to the market we are proposing to conduct market research vital to understanding the commercialization pathway for Liberi. This will be accomplished by completing market research to ascertain metrics of the overall market including addressable size, market trends and growth drivers, the competitive landscape, and opportunities and barriers in the market. Furthermore primary market research data will enable creation of Liberi's value proposition and support Liberi product positioning and an effective pricing strategy.

常见神经系统疾病和神经发育障碍的儿童，例如脑瘫（CP），胎儿酒精综合征（FASD），自闭症谱系障碍（ASD），发育协调障碍和结束后综合征通常会经历低水平的身体活动，并可能患有社会隔离。 为了应对这一挑战，我们创建了Liberi，这是一种围绕运动障碍儿童的需求而设计的Exergame。 利比里（Liberi）是一种踏板到游戏的游戏体验，使一群孩子在锻炼时可以一起玩。 利比里（Liberi）进行了广泛的审判，包括在儿童家中，医院，护理后计划中的重大试验，以及拥有ASD，CP和FASD的孩子的小学。这些研究的结果表明，利比里提供的运动水平与有组织的运动相似。基于这些结果，我们与皇后大学的研究伙伴关系办公室互动，以将游戏商业化，并使它们向公众提供，从而提供愉快的社交体验。 为了促进向市场的过渡，我们提议进行市场研究，对于理解利比里的商业化途径至关重要。 这将通过完成市场研究来确定整体市场的指标，包括可寻址的规模，市场趋势和增长驱动因素，竞争格局以及市场上的机遇和障碍。 此外，主要市场研究数据将使利比里的价值主张创建，并支持利比里产品定位以及有效的定价策略。