Market Assessment for Liberi Exergames - An exergaming system for youth with neurodevelopmental disorders

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Children with common neurological disabilities and neurodevelopmental disorders such as cerebral palsy (CP), fetal alcohol syndrome (FASD), autism spectrum disorder (ASD), developmental co-ordination disorder and post-concussion syndrome typically experience low levels of physical activity and can suffer from social isolation. To address this challenge we have created Liberi, an exergame designed around the needs of children with motor disabilities. Liberi is a pedal-to-play gaming experience that enables groups of children to play together while exercising. Liberi has been trialed extensively, including significant trials in children's homes, in hospitals, in an after-care program, and in an elementary school with children with ASD, CP, and FASD. Results from these studies have shown that Liberi provides levels of exercise similar to organized sports. Based on these results, we have engaged with Queen's University's Office of Research Partnerships to commercialize the games and make them available to the public providing an enjoyable social experience. To facilitate the transition to the market we are proposing to conduct market research vital to understanding the commercialization pathway for Liberi. This will be accomplished by completing market research to ascertain metrics of the overall market including addressable size, market trends and growth drivers, the competitive landscape, and opportunities and barriers in the market. Furthermore primary market research data will enable creation of Liberi's value proposition and support Liberi product positioning and an effective pricing strategy.