Market Assessment for Liberi Exergames - An exergaming system for youth with neurodevelopmental disorders

患有脑瘫（CP）、胎儿酒精综合征（FASD）、自闭症谱系障碍（ASD）、发育性协调障碍和脑震荡后综合征等常见神经系统残疾和神经发育障碍的儿童，通常身体活动水平较低，并可能遭受社会孤立。为了应对这一挑战，我们创造了Liberi，这是一款围绕运动障碍儿童需求而设计的游戏。Liberi是一款踏板游戏，可以让孩子们在锻炼的同时一起玩耍。Liberi已经进行了广泛的试验，包括在儿童之家、医院、护理项目以及一所有ASD、CP和FASD儿童的小学进行的重要试验。这些研究的结果表明，Liberi提供的锻炼水平与有组织的体育运动相似。基于这些结果，我们已经与女王大学的研究伙伴关系办公室合作，将游戏商业化，并使其面向公众，提供愉快的社交体验。

Children with common neurological disabilities and neurodevelopmental disorders such as cerebral palsy (CP), fetal alcohol syndrome (FASD), autism spectrum disorder (ASD), developmental co-ordination disorder and post-concussion syndrome typically experience low levels of physical activity and can suffer from social isolation. To address this challenge we have created Liberi, an exergame designed around the needs of children with motor disabilities. Liberi is a pedal-to-play gaming experience that enables groups of children to play together while exercising. Liberi has been trialed extensively, including significant trials in children's homes, in hospitals, in an after-care program, and in an elementary school with children with ASD, CP, and FASD. Results from these studies have shown that Liberi provides levels of exercise similar to organized sports. Based on these results, we have engaged with Queen's University's Office of Research Partnerships to commercialize the games and make them available to the public providing an enjoyable social experience. To facilitate the transition to the market we are proposing to conduct market research vital to understanding the commercialization pathway for Liberi. This will be accomplished by completing market research to ascertain metrics of the overall market including addressable size, market trends and growth drivers, the competitive landscape, and opportunities and barriers in the market. Furthermore primary market research data will enable creation of Liberi's value proposition and support Liberi product positioning and an effective pricing strategy.