Market Assessment for Liberi Exergames - An exergaming system for youth with neurodevelopmental disorders

患有常见神经残疾和神经发育障碍的儿童，如脑瘫(CP)、胎儿酒精综合征(FASD)、自闭症谱系障碍(ASD)、发育协调障碍和脑震荡后综合征，通常体力活动水平较低，并可能遭受社交孤立。为了应对这一挑战，我们创建了Liberi，这是一款围绕运动障碍儿童的需求而设计的运动游戏。Liberi是一种脚踏板到游戏的游戏体验，可以让一群孩子在锻炼的同时一起玩耍。Liberi已经进行了广泛的试验，包括在儿童之家、医院、善后计划以及在患有自闭症、CP和FASD儿童的小学进行的重大试验。这些研究的结果表明，Liberi提供的锻炼水平类似于有组织的体育运动。基于这些结果，我们已与皇后大学研究伙伴关系办公室合作，将游戏商业化，并向公众提供愉快的社交体验。 为了促进向市场的过渡，我们提议进行市场研究，这对了解Liberi的商业化道路至关重要。这将通过完成市场研究来确定整个市场的指标，包括可寻址的规模、市场趋势和增长动力、竞争格局以及市场中的机会和障碍。此外，初级市场研究数据将有助于建立Liberi的价值主张，并支持Liberi的产品定位和有效的定价策略。

Children with common neurological disabilities and neurodevelopmental disorders such as cerebral palsy (CP), fetal alcohol syndrome (FASD), autism spectrum disorder (ASD), developmental co-ordination disorder and post-concussion syndrome typically experience low levels of physical activity and can suffer from social isolation. To address this challenge we have created Liberi, an exergame designed around the needs of children with motor disabilities. Liberi is a pedal-to-play gaming experience that enables groups of children to play together while exercising. Liberi has been trialed extensively, including significant trials in children's homes, in hospitals, in an after-care program, and in an elementary school with children with ASD, CP, and FASD. Results from these studies have shown that Liberi provides levels of exercise similar to organized sports. Based on these results, we have engaged with Queen's University's Office of Research Partnerships to commercialize the games and make them available to the public providing an enjoyable social experience. To facilitate the transition to the market we are proposing to conduct market research vital to understanding the commercialization pathway for Liberi. This will be accomplished by completing market research to ascertain metrics of the overall market including addressable size, market trends and growth drivers, the competitive landscape, and opportunities and barriers in the market. Furthermore primary market research data will enable creation of Liberi's value proposition and support Liberi product positioning and an effective pricing strategy.