Market Assessment for Liberi Exergames - An exergaming system for youth with neurodevelopmental disorders

患有常见神经障碍和神经发育障碍的儿童，如脑瘫（CP），胎儿酒精综合征（FASD），自闭症谱系障碍（ASD），发育协调障碍和脑震荡后综合征，通常会经历低水平的身体活动，并可能遭受社会孤立。 为了应对这一挑战，我们创造了利贝里，一个围绕运动障碍儿童的需求设计的练习游戏。 利贝里是一种踏板游戏体验，使儿童群体一起玩，而行使。 利贝里已被广泛试用，包括在儿童之家、医院、善后护理计划和一所小学中对ASD、CP和FASD儿童进行的重要试验。这些研究的结果表明，利贝里提供的运动水平类似于有组织的运动。基于这些结果，我们与女王大学的研究合作办公室合作，将游戏商业化，并向公众提供愉快的社交体验。 为了促进向市场的过渡，我们建议进行市场研究，这对了解利贝里的商业化途径至关重要。 这将通过完成市场研究来完成，以确定整体市场的指标，包括可寻址的规模，市场趋势和增长动力，竞争格局以及市场中的机会和障碍。 此外，初级市场研究数据将有助于创建利贝里的价值主张，并支持利贝里的产品定位和有效的定价策略。

Children with common neurological disabilities and neurodevelopmental disorders such as cerebral palsy (CP), fetal alcohol syndrome (FASD), autism spectrum disorder (ASD), developmental co-ordination disorder and post-concussion syndrome typically experience low levels of physical activity and can suffer from social isolation. To address this challenge we have created Liberi, an exergame designed around the needs of children with motor disabilities. Liberi is a pedal-to-play gaming experience that enables groups of children to play together while exercising. Liberi has been trialed extensively, including significant trials in children's homes, in hospitals, in an after-care program, and in an elementary school with children with ASD, CP, and FASD. Results from these studies have shown that Liberi provides levels of exercise similar to organized sports. Based on these results, we have engaged with Queen's University's Office of Research Partnerships to commercialize the games and make them available to the public providing an enjoyable social experience. To facilitate the transition to the market we are proposing to conduct market research vital to understanding the commercialization pathway for Liberi. This will be accomplished by completing market research to ascertain metrics of the overall market including addressable size, market trends and growth drivers, the competitive landscape, and opportunities and barriers in the market. Furthermore primary market research data will enable creation of Liberi's value proposition and support Liberi product positioning and an effective pricing strategy.