Evaluating the Interfaces and Interactions between Decision Makers and Decision Support and Information Systems in Electronic Business to Improve Decision Maker Effectiveness

评估电子商务中决策者与决策支持和信息系统之间的接口和交互，以提高决策者效率

• 批准号: RGPIN-2016-04041
• 负责人: Benbasat, Izak
• 金额: $ 3.06万
• 依托单位: University of British Columbia
• 依托单位国家: 加拿大
• 项目类别: Discovery Grants Program - Individual
• 财政年份: 2020
• 资助国家: 加拿大
• 起止时间: 2020-01-01 至 2021-12-31
• 项目状态: 已结题
• 来源: https://www.nserc-crsng.gc.ca/ase-oro/Details-Detailles_eng.asp?id=708970
• 关键词: Evaluating; Interfaces; Interactions; between; Decision

Research in human-computer systems, a subset of Industrial Engineering, includes the assessment of how to best enable users to interact with computer-based systems via human-computer interfaces. Our goal is to investigate and evaluate how improving the interaction (via interfaces) between decision-makers and computer-based decision support and information systems (henceforth referred to as DSIS) in electronic business increases decision-makers' effectiveness. Electronic-business provides decision-makers access to information about a vast array of products available on the Internet, and providing evaluative information and advice from a variety of DSIS sources; including: product recommendation agents (which make purchasing recommendations based on the needs elicited from buyers), experts' advice, other consumers' reviews, as well as social and professional networks. While these help make more informed choices, the downside is that such extensive information about products may cause information and cognitive overload for the decision-maker; plus, recommendations and information sources might provide divergent advice, creating the additional burden of reconciling them to find the best course of action. The overall objective of this proposed research program is to improve purchasing decision-making in electronic commerce in order to improve the efficiency and effectiveness of Canadian organizations. Towards achieving this goal, I plan to investigate: 1) How to help decision-makers cope with complexity by enabling them to apply consistency seeking strategies to find commonalities of advice provided by a multitude of sources, such as, recommendation agents and experts' advice. 2) How to achieve consistency between DSIS and decision-makers by allowing recommendation improvement feedback to indicate how the recommendations can be adjusted to achieve better personalization with decision-makers' needs. 3) How to increase the decision-maker's control over DSIS to reduce negative reactance to DSIS recommendations in order to allow for human creativity, and increase the likelihood of DSIS utilization 4) Understanding how a group of decision-makers (rather than one individual) can best interact with computer-based DSIS and what type of interfaces are suitable for such interactions. This research program is important since: 1)There is little work on how advice provided from multiple sources in electronic-business can be integrated, 2) To date the focus has been on investigating individual decision-makers, largely ignoring potential support for group decision-making via DSIS use in electronic-business, 3) We need to understand how to allow for individual and group creativity in decision-making by putting users in control of their DSIS, rather than imposing restrictive or automated systems, to best combine peoples' expertise with that of DSIS for better synergies.

人机系统的研究是工业工程的一个子集，包括评估如何最好地使用户通过人机界面与基于计算机的系统进行交互。我们的目标是调查和评估如何改善决策者和基于计算机的决策支持和信息系统（以下简称为DSIS）之间的互动（通过接口），在电子商务中增加决策者的有效性。 电子商务为决策者提供了在互联网上获得大量产品信息的机会，并从各种信息服务系统来源提供评价信息和咨询意见，其中包括：产品推荐代理人（根据买方的需要提出购买建议）、专家咨询意见、其他消费者评论以及社会和专业网络。虽然这些有助于做出更明智的选择，但缺点是，关于产品的如此广泛的信息可能会导致决策者的信息和认知超载;此外，建议和信息来源可能会提供不同的建议，从而产生协调它们以找到最佳行动方案的额外负担。 这项研究计划的总体目标是提高采购决策在电子商务中，以提高加拿大组织的效率和效益。为了实现这一目标，我计划调查： 1)如何帮助决策者科普复杂性，使他们能够应用一致性寻求策略，以找到由众多来源提供的建议的共性，如推荐代理和专家的建议。 2)如何通过建议改进反馈来实现DSIS和决策者之间的一致性，以表明如何调整建议，以根据决策者的需求实现更好的个性化。 3)如何增加决策者对DSIS的控制，以减少对DSIS建议的负面反应，从而允许人类创造力，并增加DSIS利用的可能性 4)了解一组决策者（而不是一个人）如何与基于计算机的DSIS进行最佳交互，以及什么类型的界面适合这种交互。 这项研究计划很重要，因为：1）关于如何将电子商务中多个来源提供的建议整合起来的工作很少，2）迄今为止，重点一直是调查个人决策者，在很大程度上忽视了通过DSIS在电子商务中的使用对群体决策的潜在支持，3）我们需要了解如何通过让用户控制他们的DSIS，而不是强加限制性或自动化系统，来允许个人和团体在决策中的创造力，最好地将人们的专业知识与DSIS的专业知识结合起来，以实现更好的协同效应。联合收割机。