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Evaluating the communication (interfaces) between decision makers and product recommendation agents in E-business to improve industrial productivity

Evaluating the communication (interfaces) between decision makers and product recommendation agents in E-business to improve industrial productivity
评估电子商务中决策者和产品推荐代理之间的通信(接口),以提高工业生产力
批准号:
2421-2009
负责人:
Benbasat, Izak
金额:
$3.18万
依托单位国家:
加拿大
项目类别:
Discovery Grants Program - Individual
财政年份:
2011
资助国家:
加拿大
项目状态:
已结题
起止时间:
2011-01-01 至 2012-12-31

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中文摘要
翻译
因特网上提供的产品种类繁多,数量众多,因此需要决策支持系统来帮助用户选择“正确的”产品。长期研究计划的重点是改善促进决策者和基于网络的产品推荐代理(RAS)之间沟通的接口,这些RAS通过引出决策者的采购需求并相应地提出建议来提供帮助。其目的是使RAS更加个人化和了解用户的需求,更加灵活地使用,更加透明和值得信赖,以增加其在电子采购中的利用。这将提高采购者、产业工人和专业人员的生产力,实现网上采购对他们自己和他们的组织的好处。
英文摘要
The large variety and amounts of products available on the Internet have given rise to the need for decision support systems that can assist users in choosing the "right" products. The long-term research program focuses on improving the interfaces that facilitate the communication between decision-makers and web-based product Recommendation Agents (RAs) that provide assistance by eliciting the purchasing needs of decision-makers and making recommendations accordingly. The objective is to make RAs more personalized and understanding of users' needs, more flexible to use, and more transparent and trustworthy in order to increase their utilization in e-procurement. This will enhance the productivity of buyers, industrial workers and professionals by realizing the benefits of web-based procurement for themselves and their organizations.
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