Evaluating the communication (interfaces) between decision makers and product recommendation agents in E-business to improve industrial productivity

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The large variety and amounts of products available on the Internet have given rise to the need for decision support systems that can assist users in choosing the "right" products. The long-term research program focuses on improving the interfaces that facilitate the communication between decision-makers and web-based product Recommendation Agents (RAs) that provide assistance by eliciting the purchasing needs of decision-makers and making recommendations accordingly. The objective is to make RAs more personalized and understanding of users' needs, more flexible to use, and more transparent and trustworthy in order to increase their utilization in e-procurement. This will enhance the productivity of buyers, industrial workers and professionals by realizing the benefits of web-based procurement for themselves and their organizations.