Evaluating the communication (interfaces) between decision makers and product recommendation agents in E-business to improve industrial productivity

评估电子商务中决策者和产品推荐代理之间的通信（接口），以提高工业生产力

• 批准号: 2421-2009
• 负责人: Benbasat, Izak
• 金额: $ 3.18万
• 依托单位: University of British Columbia
• 依托单位国家: 加拿大
• 项目类别: Discovery Grants Program - Individual
• 财政年份: 2012
• 资助国家: 加拿大
• 起止时间: 2012-01-01 至 2013-12-31
• 项目状态: 已结题
• 来源: https://www.nserc-crsng.gc.ca/ase-oro/Details-Detailles_eng.asp?id=513089
• 关键词: Evaluating; communication; interfaces; between; decision

The large variety and amounts of products available on the Internet have given rise to the need for decision support systems that can assist users in choosing the "right" products. The long-term research program focuses on improving the interfaces that facilitate the communication between decision-makers and web-based product Recommendation Agents (RAs) that provide assistance by eliciting the purchasing needs of decision-makers and making recommendations accordingly. The objective is to make RAs more personalized and understanding of users' needs, more flexible to use, and more transparent and trustworthy in order to increase their utilization in e-procurement. This will enhance the productivity of buyers, industrial workers and professionals by realizing the benefits of web-based procurement for themselves and their organizations.

互联网上提供的产品种类繁多，数量庞大，因此需要有决策支持系统，帮助用户选择“正确”的产品。长期研究计划的重点是改善界面，促进决策者和基于网络的产品推荐代理（RA）之间的沟通，通过引出决策者的购买需求，并提出相应的建议，提供帮助。目的是使登记册更加个性化，更加了解用户的需要，使用更加灵活，更加透明和值得信赖，以提高其在电子采购中的利用率。这将提高采购者、产业工人和专业人员的生产力，使他们自己及其组织认识到网上采购的好处。