The Broadcast-Broadband Convergence Lab: Positioning Canada as a Leader in ATSC 3.0 Adoption and Multisectoral Business Models

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The Humber College Broadcast-Broadband Convergence Lab will explore multisectoral business applications enabled by the new Advanced Television System Committee (ATSC) 3.0 standard. ATSC 3.0 is the next-generation global television broadcast standard set to replace the current North American standard (ATSC 1.0). The new standard delivers content using internet protocol addressing and offers more robust and extended coverage on fixed and mobile devices, superior picture resolution (4-8K), immersive sound and integrates with web-based internet applications and content to provide new interactive TV experiences. It also offers interactivity with broadband, wireless fidelity and fourth and fifth generation cellular networks, which enables non-TV applications. This convergence of technologies will impact numerous industries including automotive (infotainment delivery, software updates), emergency alerting (geo-targeted messaging), advertising (targeted TV advertisements) and online education (TV interactivity, remote reach), among others. The core mission of the Lab is to position Canada as a leader in ATSC 3.0 technology, services and products by advancing the state of experimentation and adoption of the standard by Canadian businesses - providing Canadian businesses an advantage as the standard is globally adopted.