Institute for Design-Driven Analytics

信息时代的一大挑战是如何有效地利用现代信息系统获取和存储的海量数据，包括来自互联网、社交媒体、互联设备和传感器技术的数据。分析平台是一种新兴的工具，用于为数据算法建模开发指标，企业可以根据这些指标预测趋势、改进创新并做出基于事实的提高生产率的决策。最初，数据收集和解释在很大程度上依赖于描述性分析报告和可视化，解释过去发生了什么，而很少依赖于使用分析来预测未来(预测性分析)或就如何做得更好提出建议(指令性分析)。我们将这三个方面的分析与好的设计原则结合在一起，形成了一种我们称之为“设计驱动的分析”(DDA)的方法。亨伯学院位于大多伦多地区，地理位置优越，是科技、金融、医疗和制造业等多个行业中小企业的大本营。通过这个NSERC奖项，Humber的设计驱动分析研究所(IDDA)将采用跨学科的方法，结合设计、商业分析和连接技术，通过在新兴新技术环境中调查商业智能和DDA之间的关系，为公司发展竞争优势，以鼓励一系列行业的商业创新。IDA的教职员工和学生将与当地中小企业在应用研究方面合作，开发DDA实践和产品，为该地区提供强大的竞争优势。我们将利用学院各院系的专业知识，将分析与先进技术的变革力相结合。学生将熟练掌握数据分析工具、方法和解释，并通过应用研究将这些知识直接转移到行业中，毕业后，他们将帮助填补数据分析和数字技能的空白。

One of the great challenges of the information age is finding ways to effectively utilize the immense wealth of data acquired and stored by modern information systems including data from the internet, social media, connected devices and sensor technology. Analytics platforms are an emerging tool to develop metrics for data algorithm modelling on which businesses can predict trends, improve innovation and make productivity-boosting, fact-based decisions. Initially, data collection and interpretation relied heavily on descriptive analytics reports and visuals, explaining what happened in the past, and relied little on using analytics to predict the future (predictive analytics) or to make recommendations on how to do a job better (prescriptive analytics). We have incorporated these three aspects of analytics with principles of good design, into a methodology we call 'design-driven analytics' (DDA). Humber College is strategically located in the Greater Toronto Area, which is home to SMEs in multiple sectors, including technology, finance, health and manufacturing. Through this NSERC award, Humber's Institute for Design-Driven Analytics (IDDA) will employ an interdisciplinary approach, combining design, business analytics and connected technology, to develop competitive advantages for companies by investigating the relationship between business intelligence and DDA in an environment of emerging new technologies to encourage business innovation across a range of industry sectors. IDDA faculty and students will collaborate with local SMEs on applied research to develop DDA practices and products, providing a strong competitive advantage to the region. We will harness expertise from faculties across the College that incorporate analytics with the transformational power of advanced technology. Students will gain proficiency in data analytics tools, methods and interpretation and transfer this knowledge directly to industry via applied research, and upon graduation, they will help to fill data analytics and digital skills gaps.