An Exploratory Study of 3-2-1 Contact

本研究项目将探讨影响儿童电视剧《3-2-1接触》的诸多因素，包括：(1)儿童、家长、教师对该剧的认知度；(2)观众和非观众对节目形式的吸引力和可理解性的看法；(3)观众和教师用户的人口统计和观看习惯；（四）特定观看和使用方式的原因；(5)观看造成的影响。这项探索性研究的一个主要目标是确定哪些因素需要更详细、可控的研究，然后才能完全理解它们的影响，这些因素有希望进行有成效的研究，因为它们的影响显然是显著的。研究对象为100名8-12岁儿童（目标受众）、100名4-7岁观众、100名观众家长、150名3-6年级教师。两个小时的小组会议将为研究对象提供机会，回答有关系列意识、观看和使用系列的模式以及系列影响的问题。受试者将完成书面调查问卷，观看该系列节目的精选片段，然后参加口头访谈。研究的预期结果是：(1)对观众的描述；(2)了解连续剧在家观看和在学校使用的模式；（三）家长及老师在鼓励儿童观看剧集方面的角色；(4)观众对节目形式和表演者的反应情况；(5)衡量不同类型观众的节目可理解性。最终的结果将是一个全面的研究模式，以进一步研究“3-2-1接触”作为科学教育的载体。

This research project will explore a number of factors concerning the children's television series "3-2-1 Contact" including: (1) awareness of the series on the part of children, parents, and teachers; (2) perceptions of appeal and comprehensibility of the program format among both viewers and non-viewers; (3) the demographics and viewing habits of viewers and teacher users; (4) reasons for particular modes of viewing and use; and (5) impacts that result from viewing. A major goal of this exploratory study is to identify factors that require more detailed, controlled research before their influence can be fully understood and that offer promise of productive research because their influence is clearly significant. The study will focus on 100 children in the 8-12 year age range (the target audience), 100 viewers in the 4-7 year age, 100 parents of viewers, and 150 teachers of grades 3-6. Two-hour group sessions will provide study subjects with opportunities to respond to questions on series awareness, modes of viewing and using the series, and series impact. Subjects will complete written questionnaires, view selected program segments from the series, and then participate in oral interviews. The expected outcomes of the study are: (1) a description of the viewing audience; (2) an understanding of patterns of series viewing at home and use in the schools; (3) the role of parents and teachers in stimulating children to view the series; (4) a picture of audience response to program formats and performers; and (5) a measure of program comprehensibility among different types of viewers. The final outcome will be a comprehensive research model for additional study of "3-2-1 Contact" as a vehicle for science education.