The altruism of the arts customer

艺术客户的利他主义。本项目旨在了解客户与组织关系中客户的慈善动机，通过将现有数据与行为经济学动机领域和实验室实验相结合，研究悉尼歌剧院客户的慈善动机。由于成本上升、预算削减和更多的社区服务，许多艺术组织越来越依赖于他们的客户的慈善支持。研究结果有望拓宽和深化社会科学文献中对利他主义和慈善行为偏好的理论理解，并为艺术组织提供经过实证检验的方法来改善他们的慈善事业。

The altruism of the arts customer. This project aims to understand customers’ philanthropic motives within the customer-organisation relationship, by combining existing data with behavioural-economic motivated field and lab experiments to study Sydney Opera House customers’ motives for philanthropy. Due to rising costs, budget cuts and greater community outreach, many art organizations increasingly rely on their customers for philanthropic support. The findings are expected to broaden and deepen theoretical understanding of altruism and preferences for charitable behaviour within the social science literature, and provide art organisations with empirically-tested approaches to improve their philanthropy.