Public Service Advertising Campaign to Increase Student Science and Math Interest

建议没有。提案名称：公益广告活动PI: Ronni Denes摘要NACME将制作一项为期三年的公益广告活动，旨在影响初中和高中儿童在数学和科学方面的教育选择。这些广告由演员兼导演斯派克·李（Spike Lee）主演，旨在增加三年级到八年级的孩子的数量，让他们了解数学和科学与成人世界生活的相关性和价值。该活动还将针对家长，目的是帮助他们认识到学习数学和科学对孩子未来的重要性。项目的组成部分将是：o在项目的三年中，每年开发和分发一个60秒，一个30秒和一个10秒的电视广告。o在项目的三年里，每年开发和分发3个60秒、3个30秒和3个10秒的广播广告。o每年为选定的消费者杂志、教育刊物、校内杂志、报纸“儿童版”、漫画书公司、公共汽车候车亭和公交卡承运商制作印刷广告和营销材料。o每年编制和分发10万份全彩学生小册子，以加强活动中概述的概念。o每年为家长制作和分发10万份小册子，让他们参与孩子的科学和数学教育。o设立一个免费的800电话号码，供学生致电索取资料。每位来电者都将收到学生和家长的小册子。•开发宣传材料，包括纽扣、游戏、科学实验、数学拼图、t恤等。•年度公关活动，包括新闻发布会、媒体参观、校内演示和个人亮相。o对项目进行年度评估，包括每月报告通过800电话收到的要求的完成情况。该活动的开发、制作和分发将由一个特别工作组负责，该工作组包括：Ronni Denes， NACME负责传播和公共事务的副总裁；George Campbell Jr.， NACME总裁；Lea E. Williams， NACME执行副总裁，曾担任联合黑人学院基金教育服务副总裁；研究主任凯瑟琳·莫里森；以及大学预科项目主任伊斯梅尔·迪亚兹。NACME/广告委员会活动的广告代理商是Tracy-Locke。美国航空公司广告和直接营销经理罗布·布里顿将担任活动总监。

Proposal No. ESIE 93-55747 Proposal Name: PUBLIC SERVICE ADVERTISING CAMPAIGN PI: Ronni Denes ABSTRACT NACME will produce a three year public service advertising campaign designed to shape the educational choices children make in junior high and high school with respect to mathematics and science. The ads, featuring actor/director Spike Lee, will aim to increase the number of children in grades three through eight who understand the relevance and value of mathematics and science to life in the adult world. The campaign also will be directed towards parents with the goal of helping them recognize the importance of learning mathematics and science to their children's future. The components of the project will be: o For each of the three years of the project, development and distribution of one 60, one 30, and one 10 second television spot. o For each of the three years of the project, development and distribution of three 60, three 30, and three 10 second radio spots. o Annual development of print ads and marketing materials to be delivered to selected consumer magazines, educator's publications, in-school magazines, newspaper "kid pages," comic book companies, and bus shelter and transit card carriers. o Annual development and distribution of 100,000 full-color student brochures to reinforce the concepts outlined in the campaign. o Annual development and distribution of 100,000 brochures for parents to engage them in their children's science and mathematics education. o Establishment of a toll-free 800 number for students to call to request information. Each caller will be sent both the student and the parent brochure. o Development of promotional materials including buttons, games, science experiments, math puzzles, T-shirts, etc. o Annua l public relations campaigns including press conferences, media tours, in-school demonstrations, and personal appearances. o Annual evaluation of the project including monthly reports of fulfillment of requests received via the 800 number. Development, production, and distribution of the campaign will be the responsibility of a task force consisting of: Ronni Denes, NACME's vice president for communications and public affairs; George Campbell Jr., President of NACME; Lea E. Williams, executive vice President of NACME and formerly served as vice president, educational services, of the United Negro College Fund; Catherine Morrison, director of research; and Ismael Diaz, director of precollege programs. The ad agency for the NACME/Ad Council campaign is Tracy-Locke. Rob Britton, manager of Advertising and Direct Marketing for American Airlines will serve as campaign director.