Dissertation research: Global connections and local tour guiding in Indonesia

世界各地的旅游目的地正在使自己适应旅游业的企业文化（全球化），同时试图保持，甚至增加其独特的身份（本地化）。当地导游是这一双重过程中的关键角色。以前的研究分析了指导性叙事是如何在地方和国家层面制造和控制的，忽略了全球影响。这篇论文的研究由宾夕法尼亚大学的文化人类学家将测试的假设，在何种程度上，导游是全球连接和网络显着影响他们如何代表目的地，他们的工作，以游客。将以印度尼西亚主要文化旅游目的地日惹的75名当地导游为样本进行案例研究。本研究将透过参与式导游观察、导游及当地旅游业重要人物访谈、导游全球网络分析及民族志调查，分析全球网络与当地导游的关系。本研究将有助于探讨人类学中有关全球化与旅游的理论与方法论问题。它将进一步对一名人类学研究生进行博士培训，并对一名印度尼西亚Gadjah Mada大学的本科生进行方法培训。该项目更广泛的意义包括将调查结果实际应用于旅游目的地的开发和营销。这项研究将提供新的知识，当地导游如何依靠他们的全球联系准备当地图尔斯将特别有用的那些参与旅游培训，决策，发展和研究。

Tourist destinations worldwide are adapting themselves to the homogenizing corporate culture of the tourism industry (globalization) while at the same time trying to maintain, or even increase, their distinctive identity (localization). Local tour guides are key actors in this double process. Previous research has analyzed how guiding narratives are manufactured and controlled at the local and national level, neglecting global influences. This dissertation research by a cultural anthropologist from the University of Pennsylvania will test the hypothesis that the degree to which guides are globally connected and networked significantly affects how they represent the destination in which they work to tourists. A sample of 75 local tour guides in Yogyakarta, a major cultural tourism destination in Indonesia, will serve as a case study. Participant observation of tour guiding, interviewing of guides and other key figures in the local tourism industry, network analysis of the guides' global connections, and an ethnographically informed survey will be used to analyze the relationship between global networking and local tour guiding. This study will contribute to theoretical and methodological issues in anthropology concerning globalization and tourism. It will further the doctoral training of a graduate student in anthropology as well as the methods training of an Indonesian undergraduate from Gadjah Mada University. The broader significance of the project includes the practical applications of the findings for the development and marketing of tourist destinations. The new knowledge this study will provide on how local tour guides rely on their global connections for preparing local tours will be particularly useful to those involved in tourism training, policy-making, development, and research.