Recruiting Respondents to the Survey Interview

威斯康星大学麦迪逊分校的道格拉斯·梅纳德拒绝参加调查访谈对许多社会科学来说是一个紧迫的问题，拒绝在不回答中所占的比例越来越大。最近，联系潜在答复者要求参与的难度增加，这些答复者更有可能说他们没有时间和/或他们不感兴趣。这项研究将完成一项系统的调查，探讨如何通过确定有效的面试者做法来提高计算机辅助电话调查的答复率。通过将成熟的对话分析(CA)程序应用于威斯康星州纵向研究(WLS)2004年管理部门的数字录音所提供的数据机会，PI将开发编码工具，以具体说明和衡量调查的专业介绍是如何完成的，以及它们被定制得有多好。由此，在更大的定量调查中，研究将估计不同类型的面试者的专业知识和定制对调查参与率的影响程度。这项研究的目的是为了更好地了解在获得调查参与的过程中所涉及的时时刻刻的偶然性。研究结合了定性和定量调查，涉及到许多社会科学和方法论领域，包括社会学、社会心理学、对话分析、调查方法论和统计建模。这项研究有可能为实验室和现场的社会心理实验提供投入，并开发互动编码工具，以及可能通过面试者选择和培训来帮助提高调查回应率的代码和过程。提高调查答复率将降低调查成本，并使样本更容易推广到更广泛的人群中。

SES- 0550705Douglas MaynardUniversity of Wisconsin-MadisonDeclining participation in survey interviews is a problem of urgent importance for much social science, and refusals account for an increasing proportion of nonresponse. In recent times, the difficulty of reaching potential respondents to request participation has increased, and these respondents are more likely to say they do not have time and/or that they are not interested. This research will complete a systematic inquiry into how response rates might be improved for computer-aided telephone surveys (CATIs) by identifying effective interviewer practices for soliciting survey participation. By applying the well developed procedures of conversation analysis (CA) to the data opportunity provided by the digital recordings of the 2004 administration of the Wisconsin Longitudinal Study (WLS), the PI will develop coding tools to specify and measure how expertly introductions to surveys are done and how well they are tailored. From this, in a larger quantitative investigation, the research will estimate the extent to which different kinds of interviewer expertise and tailoring influence survey participation rates. The aim of the study is to better understand the moment-to-moment contingencies involved in obtaining survey participation.The research combines both qualitative and quantitative investigation and is relevant to a number of social science and methodological areas, include sociology, social psychology, conversation analysis, survey methodology, and statistical modeling. The research has the potential to provide input for social psychological experimentation both in the lab and in the field and develop interaction coding instrumentation, and codes and processes that could potentially aid in increasing survey response rates through interviewer selection and training. Increasing response rates in surveys will lower survey costs and lead to samples that are more generalizable to wider populations.