INDUSTRIAL APPROACH SUTDY ON CHANGING STRUCTURE OF FOOD INDUSTRY AND ITS MARKETING AND PRODUCERS RESPONSES

国内研究活动由于今年将是最后一年，调查人员的最终调整和对象分配已在乞讨阶段得到确认。国内实地考察工作仅限于小规模和补充百合。监督交流和调查活动由于我们发现韩国的食品营销体系也有类似的发展过程，我们在首尔举行了“日韩联合研讨会”。不仅是科学家，还有许多在韩国的商界人士参加了会议。通过这次研讨会的交流和实地考察，我们共同认识到市场信息对商品销售的重要性和作用，以及在稳定和高效的大规模营销系统中引入物流作为处理差异化产品的集合。主要研究成果如下：我们采用了产业组织分析方法。目前的食品行业正在由超市、便利店和几类生产者的直接零售业务等零售商的领导下进行重组。连锁餐厅也在重组食品供应链方面发挥了重要作用。研究发现，食品安全被消费者视为主要的产品质量和不可或缺的商品属性之一。因此，食品安全应该被生产者和加工商视为重要的附加值来源之一。我们的研究为关注食品安全的经济学理论做出了贡献。利用最近推出的消费者监测数据，即所谓的家庭扫描数据，对消费者购买商品的态度进行了更直接的量化分析。我们继续进行出版准备工作，计划于2002年6月底之前完成出版。

Domestic research activitiesThe final tuning and the subject allotment among investigators had been confirmed at the begging stage since this year would be final year. Domestic field works were limited to a small scale and supplement lily.Oversee exchange and investigation activitiesSince we found a similar development process in food marketing system in South Korea, we conducted "Japan-South Korea joint symposium" in Seoul. Not only scientists but also many of business world people in Korea were participated. Through the communication in this symposium and field tour, we shared recognition about the importance and roles of market information concerning to merchandising and the introduction of logistics as a set for handling differentiated products in stable and efficient mass-marketing system.Major research results are as followsWe employed the industrial organization analysis method. Current food industry is being re-organized by the leadership of retailers such as supermarkets, convenient stores, and several types of the direct retail business of producers. Chained Restaurants are also playing principal roles in re-organizing the food supply chain.It was found that "the food safety" is viewed by consumers as one of the principal product qualities and indispensable commodity attributes. Therefore, the food safety should be regarded by producers and processors as one of important sources of value-adding. Our study contributed to the economic theory where food safety is focused.More direct quantitative analysis of consumer behavior concerning the attitudes of commodity purchases had done with using consumer monitoring data so-called "Home Scanning Data", which are recently became available.We continue further works for preparing publication as a book which is scheduled to be completed before the end on June 2002.