Development of Kansei Measurement by Relation Among Psychological, Physiological and Physical Measurement, and Its Application to Product Development

从心理、生理、物理测量三者之间的关系出发，阐述了感性测量的发展及其在产品开发中的应用等。研究结果如下：1。利用眼动相机研究了购买行为与生理测量之间的关系，包括基于行为层面（接近意向）眼动数据分析的生理测量与使用层次分析法的态度层面的相关性。结果表明，眼动数据即对刺激的生理反应与态度水平的相关性较差，而眼动数据与行为水平的相关性较好，将眼动与受品牌包影响的消费者的行为进行了比较。虽然“配对比较”是心理测量学中的一种方法，被认为是评价感性品质的一种有用的分析方法，但当样本过多时，由于配对比较的组合数量在地理上增加，实验的实际操作变得困难。提出了配对比较次数与样本数量相同的“循环配对比较”方法。最近，从顾客经验中获得的知识在生产和设计商品和产品时是有效的，特别是那些影响消费者感性和心理方面的产品。如果这些方法能够被更有组织地总结成一些理论方法论，这些知识将会更加强大。此外，也有可能了解不太了解的热门产品和品牌商品。研究解释了客户体验管理方法的关系和意义，即制造和制造对客户体验管理方法的影响。人类对技术与工程管理（MOT）的感性。提出了感性设计营销信息系统的原型之一“新产品规划的七大工具”，并对其效率进行了讨论。论述了感性工学和感性技术管理的现状和发展趋势，以及它们与新产品开发的关系。少

In these studies development of Kansei measurement by relation among psychological, physiological and physical Measurement, and its application to product development and so on are performed. The results of the studies are as follows :1.We studied the relationship between purchasing behavior and physiological measurement using an eye camera, including the correlation of physiological measurement based on an analysis of eye movement data at the behavioral level (close to intention)using conjoint analysis and with the attitude level using the analytic hierarchy process. Results showed poor correlation between data on eye movement, i.e., physiological reaction to stimulus, and the attitude level but a fairly good correlation between data on eye movement and the behavioral level, comparing eye movement to behavior of consumers influenced by brand bags.2.Though "paired comparison", which is one of the method in psychometrics, is considered to be useful as an analysis method fore valuation d … More ata of Kansei quality, the actual practice of experiment becomes difficult when there are too much samples because the number of combination of paired comparison increases geographically. The "Cyclic Paired Comparison" method is proposed which the number of paired comparison is the same as that of samples.3.Recently knowledge obtained from customer experience is effective in producing and designing goods and products, especially ones that influence on Kansei and psychological aspects of consumers. If such methods can be summarized combined more organizedly into some theoretical methodology such knowledge will be more powerful. Furthermore, it is also possible to understand hit products and brand goods that have little understanding. Studies were conducted to explain the relation and the meaning of customer experience management approach, that is manufacturing and fabrication that influencing on. the human Kansei to Management of Technology and engineering (MOT).4."The seven tools for new product planning", which is one of the prototypes of the Marketing Information System for Kansei design is proposed and the efficiency of them is discussed.5.Present state and movement of Kansei Engineering and Management of Technology and their relation to new product development are discussed. Less