Studies on Marketing Strategies of Foreign Joint Ventures and their Corresponds to Environments in Asia Countries

从2003年到2005年，我们一直在研究外国合资企业的营销策略及其对亚洲国家环境的反应。我们采访了他们公司的管理层，就管理层对营销研究的看法进行了问卷调查。一开始，我们只打算调查和研究外国合资企业，后来我们把研究范围扩大到日本合资企业。我们打算比较外国合资企业和日本合资企业的特点，发现它们之间存在显著差异。我们可以分析每个合资企业的几个特点，但不能对它们进行比较研究。现在我们已经完成了对收集数据的分析，我们想发表一些期刊。实际上，我们研究了进入亚洲国家（韩国、中国、越南、马来西亚、新加坡、印度尼西亚、菲律宾、台湾、香港）的外国（美国、英国、法国、德国、……）和日本的合资企业。同时，我们对以下主题做了一些研究。(1)在越南河内和中国上海的情况下，合资企业员工的意识；(2)在越南河内和胡志明市的情况下，消费者对电器制造商的看法；(3)在越南河内的情况下，消费者和原产国对电器制造商的看法

We have been doing research into marketing strategies of foreign joint ventures and their responses to environments in Asian countries from 2003 to 2005. We interviewed with managements of their companies, conducted questionnaires as to what managements think about marketing researches.At the beginning, we intended to do research and study on foreign joint ventures only but we extended our research to cover Japanese joint ventures. We intended to compare the characteristics of foreign joint ventures with those of Japanese joint ventures, and find significant differences of them. We could analyzed several characteristics of each joint venture, but could not make comparative study about them. Now we have finished analyzing data we collected, we would like to publish some journal.In reality, we have studied foreign (American, English, French, German,...) and Japanese joint ventures that went in Asian countries(Korea, China, Vietnam, Malaysia, Singapore, Indonesia, Philippine, Taiwan, Hong Kong)In the meanwhile, we did some research into following topics. (1)consciousness of employees in joint ventures in the case of Hanoi in Vietnam and Shanghai in China, (2)What consumers think of manufacturers of electric appliances in the case of Hanoi and Ho Chi Min in Vietnam, (3)What consumers and Country-of-Origin think of Manufactures of Electric Appliances in case of Hanoi in Vietnam